LIVETHEFUEL

LIVETHEFUEL

By Scott W. MulvaneyBusinessEntrepreneurshipHealth & FitnessEducationSelf-Improvement
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LIVETHEFUEL episodes

  • Hotshot Book Launch with Hilary Jastram
    Enjoy This August 2021 Book Launch Throwback Episode:
    I took a big break during 2021 to ensure we could finish launching my first book, "So You Want To Be A Hotshot" and well, we did it! This podcast episode was originally a Facebook LIVE video on my personal feed there during our book launch day. So please listen in with my editor and publisher partner, Hilary and I celebrate and discuss lessons learned. With 20+ years in the digital marketing trenches, J . Hill Marketing & Creative Services is the expert. Period. Here is Hilary's bio below.
    Quote: You OWE it to your book to take time and not rush it!
    ~ Hilary Jastram
    I am the founder of J. Hil Creative, a marketing agency specializing in premier copywriting, editing, and book editing for Fortune 500 brands and the “one-percent” superstar entrepreneurs. Bookmark Publishing House, a division of J. Hil Creative, was born out of necessity when the inquiries I put out to help authors publish their masterpieces gained traction. Now, it is Bookmark that demands most of my time–and I wouldn’t have it any other way.
    Authors who come to me get a genuine assessment of what they need to do to reach the book publishing finish line. I am qualified to teach them as this is a road I have traveled myself.
    It’s important that an author works with an editor who has been in the book writing trenches–who is an author themselves. So the process is one of not just empathy but sympathy. When I tell authors I understand their confusion and overwhelm, their fear of releasing their book baby into the world, I absolutely mean it. This is why I love being a book coach so much! There is nothing like being witness to a writer’s strength growing in ways that surprise even them. I tell myself every day that I have the best job on the planet.
    Since 2016, Bookmark has helped over 100 authors everywhere get published! That’s a number I’m pretty proud of. I attribute our success to my incredible team of experts ranging from proofers, formatters, designers, marketers, copywriters, and editors.
    Another one of my labors of love is the Go Book Yourself podcast that allows authors to master writing, marketing, and publishing one byte at a time. It’s my hope that this podcast will provide peace of mind through the sharing of relevant and road-tested tips, tricks, and industry insights, so authors can gain the confidence they need to move forward on the steps to publication.
    As you are about to learn, there’s no feeling like becoming an author in the entire world. Wearing the crown of authorhood belongs solely to you. Nothing can ever take it away. And in my eyes, nothing can ever beat it.
    Although my time is dedicated mainly to Bookmark, I am available for copywriting, publishing, and marketing consultations. Please reach out using the Contact option on the menu at the top of the page. I can’t wait to speak with you soon!
     
    Today’s Top 3 Takeaways:
    1. Be patient with the process, even a Hotshot can struggle.
    2. Stay inspired to ensure your motivation to the end.
    3. Partner with the right professional to push you to the finish line

      4.  
      Today’s Guest & Resource Links:
      • https://jhilcreative.com
      • https://www.instagram.com/j_hil_creative/

        •  
        Watch us on YouTube:
        https://youtu.be/4BwsHA5_tNc
         
        Timestamped Show Notes:
        00:30 - Introduction
        10:25 - I have to stay sane and married. So I'm gonna make a command decision right now to do those things. I admired your dedication. I admired your focus, and you came back to it. So some people don't come back to it. I don't know why this is.
        17:10 - You already had that commitment. I think he was robbed but what stuck out for me and what I just kind of chuckled over and I really enjoyed watching you get into and wade around in... You fully immersed yourself in the total geekiness of living as a minimalist. That that was joyful for me.
        22:30 - So I do mention that in the book. There's already been a movie about the Granite Mountain Hotshots who passed away June 30, 2013. I got to serve alongside of them with my crew Pleasant Valley Hotshots in 2010, 2011, on different fires. Then, unfortunately, when I stepped away from the profession, they ended up passing away. 19 of the 20 men lost their lives on the Yarnell Hill fire on June 30, 2013 trying to protect the town of Yarnell outside of Prescott, Arizona.
        30:35 - It's not you, it's me. I think my line was, man I was such a douche, I think my line was, was like, listen, I can be gone for a month at a time or two months at a time. It's not fair to you or I to take those matters of the heart like that so lightly. Honestly, deep down, I didn't want to. I didn't want to risk my heart, I was shut down. I saw people on my crew struggling, being engaged, being married, worrying about people cheating on you while you're gone. So I was like, dude, this is only for like, sometimes four to six weeks. I can't imagine people in the military what they go through. It took a lot of years of work to pull my head out of my ass after this.
        40:00 - Well, I'll tell you what I think what you're doing here is right. So when you take on a book, it used to be, I'm going to write a book and that's going to be the focus. I'm going to write a book and then I'm going to do this, then I'm going to do this, and I'm going to do this, once you've done "this", you launch a multi-prong campaign. That is exactly what you should be doing. So if there's anything that I want people to take away today, it is to wrap your mind around the fact that you're not just an author, you are a marketer, you will be whether you're self-publishing, going with the publisher or a traditional publisher, whatever the case is. You will be expected to come to the table as a marketer.
        50:00 -
        46:15 - Final Words Shown Below…
         
        Our Final Words of the Show:
        If you can't sell your own book... Alright. So my friends, my family, my followers, please help push this out there. Now again, all profits go to charity, I'm not messing around. It tells you right an Amazon. It's literally on the back of the book. I started my own foundation, that was one of the things that happened because of writing the book. I want to be able to make sure and guarantee people that money is going to charity.
        FUEL Foundations is legit 501-C3 nonprofit that I registered over a year ago. I didn't plan on doing it until writing the book because then I realized, wait a minute, what if certain firefighting benefiting communities or charities either go defunct, or all of a sudden get shady. I need to ensure that people's money is being put in the right hands. If I only aligned with one charity on the book, well, then I can't help others. So this is one way that we can literally ensure that this book's success can be benefiting multiple organizations for years to come!
         
        Positive Actions:
        My New Book is LIVE! Go get "So You Want To Be A Hotshot"!
        https://amzn.to/3tnCIcT
        Please don't forget a positive book review after your purchase too. The Kindle and Paperback are up and the Audiobook book version for Audible is coming soon!
        Help us reach more listeners with a 5-Star Review on iTunes and Submit a Review
        Please consider supporting our 501c-3 non-profit and visit http://fuelfoundations.org
        Join our private Facebook community The FUEL UP Mindset
        Need brand growth?! Visit us at FuelUpMarketing.com
         
        56 min
      • Leading Brands, Triathlons, Allentown, and Authenticity with Kyle Duford
        Reconnecting on Allentown and the Lehigh Valley, Triathlons, Brand Authenticity, and More:
        Kyle is an executive specializing in crafting outstanding experiences for global brands. A former magazine editor, he also spent a bunch of his career with a focus on the fashion, outdoor, and sports industries through the e-commerce and digital lens for brands such as Nike, Dr. Martens, KEEN, Lululemon, PowerBar, Ariat, Chrome Industries, Nuun, and others. Kyle’s unique blend of design, branding, and digital best practices lends itself to creating and leading some of the foremost brands.
        Quote: "Courage is contagious. When a brave man takes a stand, the spines of others are often stiffened." — Billy Graham

        A bold, charismatic speaker, with a penchant for hitting brand’s sweet spots, he brings his experience to any size group or audience on the topics relating to online or digital business growth, e-commerce trends and tactics, A/B testing, branding, positioning, and design.

        Kyle is currently focusing on digital trends online, the future state of retail in a post-pandemic world, the complexity of global brand expansion, and branding post-pandemic.

         
        Today’s Guest & Resource Links:
        • Web: thebrandleader.com
        • Linked in: https://www.linkedin.com/in/kyleduford/
        • Instagram: @thebrandleader, @yeahthatkyle

          •  
          Watch us on YouTube:
          • https://youtu.be/fxRHI5XpxfU

            •  
            Timestamped Show Notes:
            00:30 - Introduction
            11:00 - I used to ride my mom's Bianchi. For years, I would steal it, she would know it. It was a little bit bigger than me, so I kind of grew into it. We actually moved to Burnsville way up through 309. We're just a little bit outside the Parkland School District, but I refuse to go to Northwestern High School is a different district. So I would ride my bike almost every day to train for wrestling from Burnsville down the back way through down to the old Parkland High School, which is Orefield, and it was just a fantastic ride.
            21:30 - I wanted to write for Outside, Men's Health, and Men's Journal which are the ones we talked about. Yeah, they just wouldn't have me. They're like, hey, nice job, kid. Here's a lollipop go read our magazine somewhere else. I was like, well I think I'm a good writer. I think I can handle this and they wouldn't even give me the time of day. So I did my first Triathlon in the fall of 1999. I did the Catalina Island Triathlon off the coast of Los Angeles. I had lost 100 and change pounds to do my first race. I was miserablfe. I was unhappy. So I gained all this weight, a long story, but I ended up losing it all. Because I was training for triathlons. I didn't know I was just running and my knees couldn't sustain me because I was too heavy. So I started biking like I used to, and then, long story short, I'm cycling and swimming and running and someone said you should do a triathlon. I said, okay and I signed up for one in November of 1999.
            30:00 - I think clydesdale calss was never closer, I think it was 200 lbs. But regardless, you're talking about whether they were fantastic triathletes or not, they were still athletes, and they're still out there doing it. I don't care how big you are, or if you're like, quote, in shape or out of shape. You have significantly different needs at that size. I mean, just the square inches of pound pressure you put on your feet as you run is just substantially different. So we would talk about things for them, we were the first. There was a woman out of California, her name is Rachel Sears, she was a semi pro athlete, she married a guy named Phil Cosanta. These are names I haven't heard of in years, who was a coach out there. She convinced me that there was a mechanisation in any kind of training called periodization. That is how you peak when you peak, how you put baseballs and so forth, and how you get ready for a race. It's this series of weeks to train for a race. So she wrote an article on what periodization was all about, how do women stay at their top performance if they're on their period. We're talking people were telling me don't print that article and she was telling me you need to print this article. I'll tell you I've never received before, since, and I worked for other magazines after this, so many positive reviews. Specifically from women stating that no one ever told them about this stuff. So I think we were really groundbreaking in many ways. I wish I would have known then that we were so so forthright and so innovative, because I think we could have capitalized on it could have been more successful.
            38:50 - I'm completely online and virtual. So I do have a couple of virtual people that I outsource to stuff like that. I don't have full blown like, teenagers who you're talking about, but I agree with you 110% that you cannot find the same psychological connectivity virtually, that you do physically. Obviously, I want people to be healthy and safe and whatever your position is on COVID and all this transition, but it's like in the end, especially an agency like you guys, I can't be that dude, that'd be in the office.
            46:00 - What's interesting, too, is now everything is virtual. You can even do, you know this, but now you can have whiteboard sessions and collaborations. Just yesterday, somebody was like, we don't know if we should do this or not, you know, full rebrand. I'm like, why don't we just have a conversation? He's like, well, I got people in Orlando, and I'm in Arizona, and now the people in Maine. So we don't just get on a, we'll have a whiteboard session online, we can draw on each of the screens. We can post things, they're like, what, you can do that? I'm like, well, first of all, we have been for the last year, but secondly, the whiteboard thing is new to us. But it's been really fun learning new things.
            59:30 - Final Words Shown Below…
             
            Our Final Words of the Show:
            My wife, she's very loyal and she is also about justice. She's very straight with me and she very much sees my frailties and my weaknesses. But she also embraces me for them and loves my strengths. When I'm in a situation like that, when I'm nervous, when I don't want to do something, and I'm like, gosh, I'm feeling vulnerable. She's the first one to say, Yeah, but that's when you need to go. That's when you'll learn the most and you'll give the most. I wish I had that skill set. When I was younger, I wish I had that skill set working for other people. Because had I been a little bit more receptive, a little bit more patient, a little bit more humble, I could have been a lot more effective as a man than I was at that time.
             
            Positive Actions:
            My New Book is LIVE! Go get "So You Want To Be A Hotshot"!
            https://amzn.to/3tnCIcT
            Please don't forget a positive book review after your purchase too. The Kindle and Paperback are up and the Audiobook book version for Audible is coming soon!
            Help us reach more listeners with a 5-Star Review on iTunes and Submit a Review
            Please consider supporting our 501c-3 non-profit and visit http://fuelfoundations.org
            Join our private Facebook community The FUEL UP Mindset
            Need brand growth?! Visit us at FuelUpMarketing.com
             
            1 hr 5 min
          • EdTech, Online Learning, and Virtual Life with Jordan Levy of CapSource
            Jordan Levy Is Here To Discuss Online Learning, A Virtual Life, and Educational Technology:
            Jordan is a serial education technology entrepreneur. He has started two EdTech companies that help higher-ed programs bridge the skills gap for their students through experiential learning. His method is to integrate real companies into the education process through hands-on collaborations that expose learners to new circumstances with real stakeholders, challenges, and outcomes.
            Quote: Learning is experience. Everything else is just information.
            His company CapSource makes building and scaling industry-integrated project-based experiential learning programs easy. Through a combination of software and services, CapSource helps educators match with companies and design projects based on narrow academic requirements. Jordan started his first company, Real Time Cases, while an undergraduate at Lehigh University studying Accounting, Finance, and Entrepreneurship. Outside of work, Jordan is passionate about cooking, hiking, traveling, sailing, tennis, public speaking, photography, mixology, and coaching/connecting fellow entrepreneurs.
             
            Today’s Top 3 Takeaways:
            1. The new world of Education Technology.
            2. Online Learning and Mentoring for businesses.
            3. The power and fun of a Virtual Lifestyle.

              4.  
              Today’s Guest & Resource Links:
              • @CapSource - https://www.facebook.com/CapSourceEdu
              • @CapSourceEdu - https://twitter.com/CapSourceEdu
              • https://www.linkedin.com/company/capsource-education/
              • https://www.instagram.com/capsourceedu/

                •  
                Watch us on YouTube:
                https://youtu.be/8-fEEN910RI
                • https://youtu.be/8-fEEN910RI

                  •  
                  Timestamped Show Notes:
                  00:30 - Introduction
                  08:15 - The reality is, we put a lot of pressure on our educators to solve all of society's problems in the way that they teach and educate and prepare our youth for the future. That's the main objective of our education system is to prepare a future workforce. Now, the reality is, those people are often in education, and never got a chance to enter the workforce in the same way that the 80 to 90% of people do. They are back in education, they spend their careers in education, they trained to be an educator, so we cannot expect of them to guide in a way that a professional mentor, you know, someone from industry would guide. And so that's kind of the issue, right?
                  13:45 - What we see is virtual learning is really just the theory, like the theory based learning that's now being done in a virtual world, which is not experiential learning. We're not changing the way that we're teaching. We're just changing the modality in which the educators connect with students. So obviously, the best schools, the most progressive institutions are not only transitioning to virtual, but they're also redesigning their curriculum around optimizing for virtual environment. So that's the first thing. The second thing is if you think about that concept of learning, ever since you were a child, you were dropped off at school, and that's where you learned, and then you came home from school. And that's where you're not learning, right?
                  22:00 - Now we're living in a world where it's not just the data, but it's the AI tools that are being built to analyze that data. So we're on version two, version three, version four of platforms, and it's never not going anywhere, like all of this stuff. It's amazing, internet drops in a place what do people do? Right?
                  31:05 - The reality is, what a great way to hire people, right? There is a current age-old philosophy which is the case assessments. That's where we're doubling down into that as a tool to get students paired up with the right companies for the internships. So the first thing is, Can you answer this basic challenge, which requires that I learned about the company, it requires that I learn about their their challenges in different departments, it requires that I practice using some tools that I likely will need to use. Then after that, let's give them a real project to work on. That's going to take four weeks, and now they have more expectations, milestones, deliverables, someone to talk to you at the company. Now you have an entry level talent pipeline, you're able to recruit and hire them to really make an impact on your organization.
                  44:15 - Final Words Shown Below…
                   
                  Our Final Words of the Show:
                  Well, I'll stick with this kind of mentor notion and just say that the best way to learn is to teach it's a great you know, tactic for, you know, teaching and employees how to perform better is to give them someone something to teach, so that they can learn it better. Because you you forget you neglect to think about how much documentation goes into teaching, right? Like you're like, oh, if I'm going to try to teach someone how to use our CRM, like I should probably explain like what a CRM is and compare it to other ones and talk about why we use it. And like some of that's that prep process gets you to think more deeply about why you use these tools. So the reality is, if you are trying to empower your team motivate your team, or motivate yourself. Right? Find someone to mentor find something to teach other people. And you'll I think you'll live a more fulfilled life.
                   
                  Positive Actions:
                  My New Book is LIVE! Go get "So You Want To Be A Hotshot"!
                  https://amzn.to/3tnCIcT
                  Please don't forget a positive book review after your purchase too. The Kindle and Paperback are up and the Audiobook book version for Audible is coming soon!
                  Help us reach more listeners with a 5-Star Review on iTunes and Submit a Review
                  Please consider supporting our 501c-3 non-profit and visit http://fuelfoundations.org
                  Join our private Facebook community The FUEL UP Mindset
                  Need brand growth?! Visit us at FuelUpMarketing.com
                   
                  47 min
                • No Trauma, No Drama, Stop Posturing with a Recovering Cynic
                  RC Peck Returns for Part Two! Getting Transparent Around These Transitions In The World
                  With the state of the economy and the stock market, I think it would be valuable for your listeners to hear how they can be more consistent in the market and have a successful year ahead, whether they’re investing for passive income or for growth and whether they’re new or seasoned investors. And not through the traditional ways of investing that everyone teaches, but by rewiring their brain and behavior, and using words, NLP, and past trauma to do what's best for growing their money. Most of which are the opposite of what they've been taught or have never heard.
                  RC Peck, CFP sits at the intersection of money and human behavior. For over 20 years he’s helped people hear what their money is trying to tell them. His struggle with dyslexia, watching his parents’ life savings get embezzled, and his background in NeuroLinguistic Programming (NLP), taught him to question the obvious.
                  Quote: Men lead lives of quiet desperation and go to the grave with the song in their head.” ~ Thoreau
                  He now uses his ability to see what others can’t see which brings clarity and insight to a world that is often described as confusing and overwhelming. His message is clear. Listen to your money. It’s trying to tell you how to get the life you want.
                   
                  Today’s Guest & Resource Links:
                  • RC Peck's 1st podcast was Episode 296: Stop Hiding and Stop Lying for Fearless Wealth
                  • Book: Fearless Wealth on Amazon
                  • FearlessWealth.com
                  • Facebook.com/FearlessWealth
                  • twitter.com/fearlesswealth
                  • linkedin.com/in/rcpeck
                  • youtube.com/fearlesswealth

                    •  
                    Watch us on YouTube:
                    • https://youtu.be/yC4x5RqauDA

                      •  
                      Timestamped Show Notes:
                      00:30 - Introduction
                      04:40 - No more posturing. I've always been into the outdoors. I've always I bought a mountain light in 1989 this small company called North Face came out this new type of jacket called the mountain light and it is the first jacket ever wear was just the layer there was no insulation in it, it was longer. It was a shelf. It was it was one of the first years and I grew up outside of Chicago. And there's there was no Rei where I lived or anything like that.
                      10:00 - But think about this. You just watch someone on TV, you see them in their family room. Okay, he's got a suit on. To me, that's really weird. So hold on, it's deep COVID shut down, you're in wherever some state words, you know, deep, deep state shut down. We know like, I think unconscious, like, why did you put the costume on dude? Like, we know you're working from home.
                      19:45 - I think about this, like this stuff. People were scared about the FED. The federal funds rate is a quarter, it shouldn't be a quarter that the balance sheet of the FED quantitative easing blah, blah, blah garbage garbage, pe ratio.
                      24:20 - So when people use financial terms, you sound like everybody else. They mean nothing and they don't work anymore. It's like someone says the PE ratio is the highest and it's been there since 1929. I'm like, so what is it now? But I know enough because I geek out on this stuff, and my comeback is always July 1997. The PE ratio is the highest since 1929. Do you know what happened after July 1997 to march 2000? They go, no, well the NASDAQ went up two to 300%. So you would have given up 300% because of some ratio? And the answer is they don't. I'm not throwing them under the bus, but no one's taught them how to look at the market.
                      30:00 - So companies on the margin, they're gone. Companies, were just a maybe, they're gone. Companies that really succeeded, they realized I gotta pivot, I got to figure out how to get my tacos out online. They pivoted, they put lines on their parking lot so that people can come in and they felt like they accelerated the process.
                      40:00 - Well, so this is one of the first things I say to say to someone, I go, you can buy the S&P with dividends reinvested for free. Before it was free it would cost you five bucks to buy in a cost a couple basis points. But now it doesn't cost you any basis points to own that fund, doesn't cost you anything to buy it. So it's free. It's been free for a long time because 495 is free to me. So you have this free index that you can go get now for free. If you can't beat the free unmanaged index, or your big box advisor can't, then what are you doing?
                      50:45 - So if you're making 150 a year, and let's say, you have 150 saved, and then 150 grows by 10 percent, like 15 grand you're like wow. I'll go to you know, Olive Garden, the brain is just like, what's the point?! There's a point in between 45 and 50, where the brain really goes, wait a second. I don't want to deal with this shit anymore. It's not a millennial thing. It's literally a 22-year-old to a 45-year-old brain. Wealth is income and it continues to help your wealth in between because the biggest earning years for most people is 45 to 55.
                      01:09:05 - Final Words Shown Below…
                       
                      Our Final Words of the Show:
                      People have unnecessary trauma and anxiety and stress in their how to grow my money world, like and the message is it is all completely unnecessary. You're either creating it yourself and you just don't know it, or someone is creating it for you and you don't know it. I mean, literally in 23 years. It's really you're either creating trauma in your finances, you're doing it and you're literally seeking out the most unstable investment. You just don't get how your childhood trauma is having you recreate that survivable experience, or literally you're like, Oh my god, they're creating it. I just never knew it and I see them both turnaround immediately. So I mean, for me, the message is, there's no need to be anxious ever about the stock market or your investing. If someone thinks that it seems so hyperbole or crazy, that just tells them how much of the hype is you should be scared? Or how much of the message is you you're really screwed. If you don't come over to us, we have some conversations through the trauma.
                       
                      Positive Actions:
                      Help us reach more listeners with a 5-Star Review on iTunes and Submit a Review
                      Please consider supporting our 501c-3 non-profit and visit http://fuelfoundations.org
                      Join our private Facebook community The FUEL UP Mindset
                      Need brand growth?! Visit us at FuelUpMarketing.com
                       
                      1 hr 13 min
                    • Launching FAT A Documentary 2 with Vinnie Tortorich
                      Show Subtitle and Keywords:

                      Co-Host Bio:

                      Quote: Quote Mentioned...

                      Co-Host Bio:

                       

                      Today’s Top 3 Takeaways:

                      Pending

                       

                      Today’s Guest & Resource Links:

                      Online Profiles… Pending

                       

                      Our Mentioned Influencers:

                      Pending

                       

                      Watch us on YouTube:

                      https://youtu.be/K3GuykbdJ1I

                       

                      Timestamped Show Notes:

                      00:30 - Introduction

                      10:00 -

                      20:00 -

                      30:00 -

                      40:00 -

                      50:00 -

                      01:10:00 - Final Words Shown Below…

                       

                      Our Final Words of the Show:

                      Pending

                       

                      Positive Actions:

                      Help us reach more listeners with a 5-Star Review on iTunes and Submit a Review

                      Please consider supporting our 501c-3 non-profit and visit http://fuelfoundations.org

                      Join our private Facebook community The FUEL UP Mindset

                      Need brand growth?! Visit us at FuelUpMarketing.com

                       

                      1 hr 20 min
                    • What is an Outsource School for Virtual Assistants and Entrepreneurs
                      Entrepreneurs with with virtual assistants outsource schooling:

                      Nathan Hirsch is an entrepreneur and expert in remote hiring. Most recently, Nathan co-founded FreeeUp.com in 2015 with an initial $5,000 investment, scaled it to $12M per year in revenue, and was then acquired in 2019. Today, Nathan is a co-founder of Outsource School, a company working to educate entrepreneurs on how to effectively hire and scale with virtual assistants through formulas and playbooks. Nathan has appeared on 300+ podcasts, is a social media personality, and loves sharing advice on scaling remote businesses.

                       

                      Today’s Top 3 Takeaways:
                      1. Don't give up on employee help when you can get virtual assistants.
                      2. 5 new hours of freedom can change your life.

                       

                      Today’s Guest & Resource Links:

                      Facebook: Outsource School

                      LinkedIn: https://www.linkedin.com/company/outsourceschool

                      Twitter: SchoolOutsource

                      OutsourceSchool: Outsource School | The Best Outsourcing Course Online

                      Personal Links:

                      Facebook: Nathan Hirsch

                      Twitter: realnatehirsch

                      LinkedIn: https://www.linkedin.com/in/nathanhirsch/

                      Instagram: https://www.instagram.com/realnatehirsch/

                       

                      Watch us on YouTube:

                      https://youtu.be/CSXEXeb7QYA

                       

                      Timestamped Show Notes:

                      00:30 - Introduction

                      05:25 - Now, did she ever get the chance to work remote until these crazy 2020 changes? Or no? No? Oh, so this is her first opportunity experiencing what you and I know.

                      10:00 - We transitioned from remote to the office, which was actually like a huge culture drain for people, we can slowly tell that people started to hate it more and more as they drove to the office. Some people moved to Florida and they missed their family. There's a lot of elements going on there. I think personally, I mean, I never had a corporate job after college. I'm much more productive remote, where I can work in shorts and a T shirt and wake up and I usually do the most important thing every day and kind of have my own schedule.

                      22:40 - Absolutely, but they're doing a great job with live streaming. I'm a workout junkie, I do intense workout every day and their live streams are awesome. They have a bunch of people together. It's fun. It's high energy and it's all I've been doing as a workout since COVID started. So it's kind of the the force pivot that they had to do, but very smart.

                      30:13 - We sold pre op in November of last year. We launched Outsourcing School in March of 2020. So once we got through the holidays and celebrated, we hit the ground running with our school.

                      41:55 - We are cracking the code, we go through interviewing, onboarding, training and managing. A lot of the reducing turnover stuff comes down into the management part, although there's parts of it and interviewing and onboarding. In terms of marketing, we have lead generation, we have influencers out there, and we have podcasts.

                      49:40 - It's a real role in your company. It's something very important, like customer service or sales. The default should always be full time. Now, I always say that with hesitation because if you're someone listening and you can't afford someone full time, you should absolutely hire someone part time and eventually make them full scale, hire another person.

                      54:20 - Final Words Shown Below…

                       

                      Our Final Words of the Show:

                      To me, life's too short to do stuff that you don't want to do. I'm all about flexibility, freedom, doing whatever you want, whenever you want, within reason. If you don't have that flexibility and you're an entrepreneur, chances are it comes down to your systems, your processes, your teams, and if everything we talked about sounds a little bit overwhelming. Start off with just getting five hours a week back you'll be amazed at just hiring a five hour week virtual assistant what it'll do for your personal life, your relationships, your business life, your focus by the stuff like that can be game changers like guy that's gonna cost you 1300 bucks a year. You're gonna get six and a half weeks back a year just by hiring a VA for five hours a week. It's gonna get addicting. And my goal is to get as many people as possible into that flexibility, freedom lifestyle that I'm in, and I'm very grateful for.

                       

                      Positive Actions:

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                      57 min
                    • Former Army, SWAT, Organic Health & Nutrition with Todd Lamb
                      Today's Health Podcast goes from Army, to SWAT, to Organic Healthy Nutrition:

                      Todd Lamb is a former Army and SWAT Team leader whose deep desire to help his wife combat health issues lead him to uncover the extraordinary power of natural organic remedies. Todd's passion for health evolved into co-founding PureLife Organics and establishing a mission to impact millions of lives while also creating a healthy planet.

                      Todd made the tough decision to leave his career and guaranteed pension behind to pursue his dream to create as many healthy people as possible. Now, with the support of his small team of passionate individuals, he has helped hundreds of thousands of people improve their health. Purelife Organics is dedicated to providing the most transformative and powerful natural organic remedies to nourish and promote healthy metabolism and bio-response through their proprietary superfood infused teas and natural remedies.

                      Todd’s passion for empowering individuals to take control of their own health quickly led to a mission to help improve the health of our planet. The Purelife Organics team has a commitment to helping reforestation projects around the world through the revolutionary drone seed planting program.

                       

                      Today’s Guest & Resource Links:

                      Instagram - @purelife.organics

                      Facebook - PureLife Organics

                      www.purelifeorganics.com

                       

                      Watch us on YouTube:

                      https://youtu.be/dT1YQu9aAG8

                       

                      Timestamped Show Notes:

                      00:30 - Introduction

                      10:55 - It's a requirement, certainly around tactics, any any sort of critical incident response. You've got to be squared away, or dialed in. We use that term interchangeably. So, people who have served know it's critically important.

                      15:45 - It's being a good handler and understanding what that communication means. It's their ears, it's their tail, it's for some dogs, their hackles. It's the sound of the bark of defense versus a prey bark. You know, it's very, very different stuff.

                      20:00 - We gave it some time. This was four or five years ago, she ended up losing 54 pounds, and has kept it off for the last five years. So we knew that at that point, after the first six months when she had pretty significant results. We tested it out on a few other of our friends. One guy blew their results out of the water. He drives a bread truck for a living and he managed to lose 84 pounds.

                      30:45 - It's a very, very unique mindset and it's a very unique calling. You know, sometimes, it is just nice for these places to be recognized, rather than beat up, it's not easy.

                      40:35 - It's hard to convey that message on these various platforms, without having to do a certain amount of promotion around it. When we've brought people on to the company, it's not until sometimes after that, that they realize this is our larger mission. We just want them aligned from a values perspective, and it naturally flows to our initiatives, and everybody gets behind it.

                      49:45 - We have something very, very, very similar and it's just a sound.. Whatever supplements that you like, for me, magnolia bark, magnesium, etc. It's 250-300 milligrams a night, I can literally feel the wave of sleep coming over me. I'll get into bed at eight and I'll be asleep by sometimes 805 my wife says she's so jealous, it's like it's a gift. I mean, hers is more pain related, managing back pain, and so her sleep comes a little bit longer. We focus on that relentlessly. That's when all your weight loss happens. That's when your memories are regenerated. Your cells are regenerate synaptic pathways are being healed, or new ones are still being created.

                      51:40 - Final Words Shown Below…

                       

                      Our Final Words of the Show:

                      You know, healthy people and a healthy planet, that really is what drives me, each and every day. That's the first thing I focus on in the morning which is achieving that mission. I know that when we are able to improve people's quality of life, that in turn that affects exponentially more people. So we're just committed to that mission.

                       

                      Positive Actions:

                      Help us reach more listeners with a 5-Star Review on iTunes and Submit a Review

                      Please consider supporting our 501c-3 non-profit and visit http://fuelfoundations.org

                      Join our private Facebook community The FUEL UP Mindset

                      Need brand growth?! Visit us at FuelUpMarketing.com

                       

                      55 min
                    • Stop Living Out of Reaction with Love Strategist PJ Dixon Returns
                      Catching up with Love Strategist and Speaker, P.J. Dixon:

                      Imagine how alive you'll feel when you remove obstacles separating you from a life you truly love! P.J. Dixon and I originally connected through the THRIVE Make Money Matter event founded by Cole Hatter and PJ is an amazing Professional Speaker & Transformation Coach.

                      Quote: "Think your thoughts, don't let your thoughts think you!"

                       

                      Today’s Top 3 Takeaways:

                      Pending

                       

                      Today’s Guest & Resource Links:

                      Online Profiles… Pending

                       

                      Our Mentioned Influencers:

                      Pending

                       

                      Watch us on YouTube:

                      https://youtu.be/tasaakOtCfY

                       

                      Timestamped Show Notes:

                      00:30 - Introduction

                      10:00 -

                      20:00 -

                      30:00 -

                      40:00 -

                      50:00 -

                      01:10:00 - Final Words Shown Below…

                       

                      Our Final Words of the Show:

                      Pending

                       

                      Positive Actions:

                      Help us reach more listeners with a 5-Star Review on iTunes and Submit a Review

                      Please consider supporting our 501c-3 non-profit and visit http://fuelfoundations.org

                      Join our private Facebook community The FUEL UP Mindset

                      Need brand growth?! Visit us at FuelUpMarketing.com

                       

                      43 min
                    • Why Make Fitness a Priority with Chad Austin
                      Chad is helping people figure out how fitness best fits in their life so they can make it a priority:

                      Chad Austin is a personal trainer, speaker, and the owner of Priority Fitness in Overland Park, Kansas. Priority Fitness’s name was inspired by his best selling book, Make Fitness A Priority: How to win the fight against your excuses. Chad was inspired to focus his speaking and writing on long term health after seeing so many people reach their short term fitness goals only to fall back into bad habits.

                      Chad is passionate about helping people who can’t find time for fitness learn how to stop making excuses, so they can make it a priority in their lives. He expertly helps steer people away from the desire of instant gratification and helps them make changes that lead to long term fitness, not just temporary success.

                      Quote: Make Fitness A Priority: How to win the fight against your

                      excuses.

                      Chad knows firsthand the power that exercise can have in transforming your mental and physical health, and through his public speaking engagements, books, personal training programs (both in-person and online), and 6-week challenges, he is making a difference in the lives of people around the world.

                       

                      Today’s Top 3 Takeaways:
                      1. Marathons take time, planning, patience, and hard work.
                      2. Excuses only delay your potential of success.
                      3. A positive and motivated mindset drives the eventual physical results.

                       

                      Today’s Guest & Resource Links:

                      https://www.facebook.com/kindlebooky/?ref=bookmarks

                      https://www.instagram.com/make.fitness.a.priority/

                      https://www.youtube.com/channel/UCvNM8paXraAwUbfV8eJCGng

                       

                       

                      Watch us on YouTube:

                      https://youtu.be/mQo_mc1mGdc

                       

                      Timestamped Show Notes:

                      00:30 - Introduction

                      11:40 - I wasn't really virtual before. I had the online programs and online training options. I had a few clients that I trained online that we did 12 weeks at a time with but I didn't really have a virtual program. So that's something that we just kind of had to come up with on the fly.

                      20:00 - The last thing a guy wants to hear is skinny. Right? People are waiting to hold on. So if you don't work out, you lose weight. I said, yeah, people don't like hearing that

                      30:00 - With the marathon, when you have a big fitness goal, whether it be a big weight loss goal, or a big transformation goal, I mean, it seems like a marathon in the second if you don't train your mind, right. If you don't celebrate the little milestones to further original successes, then I mean, eventually you won't make it because it'll feel like it feel like you're never going to get there.

                      34:40 - Basically every every excuse is really just an obstacle you haven't overcome yet but I think just the this to me, I think the taking on the big challenges and everything and just trying to push myself where weren't your body just as done in the rest of it is up to your mind. I think every every time it just it prepares me for when things get tough in life.

                      45:00 - The doughnuts are basically those are the curveballs that we can't see coming. And so like there were you just have to completely change the game plan and change and throw the game, throw the game, plan out the window and adapt and so like, would be whether the bad weather donor, so you're planning on running in the morning, and you open the door and it's pouring down, right. And so you could either go to bed, and so a good solution would be to run in the rain. But or maybe a harder one would be the the single parent who's planning on working out after work, and they get it or working out over their lunch break or after work, and they get a call from the school and their kid is sick.

                      52:00 - Final Words Shown Below…

                       

                      Our Final Words of the Show:

                      Yeah, although always closing thoughts always I would love to give is about failing. I think as a fitness trainer, so you've been a trainer before. I mean, I always have I have a very, I don't like New Year's resolutions. I love goals. I think everybody should always have goals and regularly be setting goals. What I don't like about New Year's resolutions is we have ruined them, because there's just such a negative attitude about them. And a negative attitude is is that one like after six weeks of the year, there's all these stats that come out that 90% of people already failed on their new year's resolutions. And big and most new year's resolutions are about fitness. And every time I hear it, so what I just want to say so what because if you haven't failed, you're going to fit there's making fitness a priority in your life is a very important message that everyone needs to learn. There's nothing about being perfect, there's not they're going to fail, you're going to fail from time to time and and that doesn't have to end your story.

                      Whenever you do fail, if you miss a workout or if you if you eat something you didn't plan on, if you if you had good intentions, but somehow you messed up... That doesn't mean your fitness story is over what defined you is how you respond. And so I think the biggest message if you want to make fitness a long term part of your life, is how you respond to failure. Whenever you do mess up. It's always thinking, what is what you do next. That counts as something my dad always said to me growing up whenever we had did make a mistake, it wasn't your life's not over because you're messed up. It's what you do next, that counts, I think and every time with fitness and don't beat yourself up for something you did wrong. But it just turned turn to switch and it's what you do next. How are you going to recover? How are you going to get back on track? That's how you make this long term for you.

                       

                      Positive Actions:

                      Help us reach more listeners with a 5-Star Review on iTunes and Submit a Review

                      Please consider supporting our 501c-3 non-profit and visit http://fuelfoundations.org

                      Join our private Facebook community The FUEL UP Mindset

                      Need brand growth?! Visit us at FuelUpMarketing.com

                       

                      56 min
                    • Victimization, Entitlement, PTSD, & Our Prisons with Tip of the Spear author, Ryan Hendrickson
                      Ryan and scott dig deep into some hot topics around victimization, entitlement, ptsd, and his book, tip of the spear:

                      The inspiring true story of a US Special Forces soldier who was medically retired after stepping on an IED, and his incredible return to active duty and combat.

                      Sergeant First Class (SFC) Ryan Hendrickson is a determined, and courageous soldier -- a Green Beret clearing the way for his twelve-man team while conducting combat operations against the Taliban. As the "tip of the spear," his role is to ensure the route taken by U.S. and Afghan troops are free of IEDs -- improvised explosive devices. Many soldiers do not survive their last step; those who do often lose at least one limb.

                      While rescuing an Afghan soldier outside a mud-hut compound in 2010 -- knowing that he was in "uncleared" territory -- Ryan stepped on an IED with his right foot. The device exploded, leaving his foot dangling at the end of his leg.

                      American soldiers losing a limb is an all-too-common occurrence. But what makes Ryan's story different is that after undergoing two dozen surgeries and a tortuous rehabilitation, he was medically retired but fought to return to active duty. Multiple skin grafts to his leg and right foot successfully reattached his lower leg, and he was aided in his recovery by wearing a new prosthetic device known as an IDEO (Intrepid Dynamic Exoskeletal Orthosis). Once he passed a series of crucial physical tests, Ryan was able to rejoin the Green Berets within a year and physically perform his duties, redeploying to Afghanistan in March 2012.

                      In 2016, he volunteered to return to Afghanistan with Bravo Company, 2nd Battalion, 7th Special Forces Group. During a firefight with the Taliban, he risked his life under heavy enemy fire to rescue three Afghan soldiers cut off from friendly forces and return the bodies of two dead Afghan soldiers under the ethos that "no one gets left behind." For his heroic efforts on the battlefield, SFC Ryan Hendrickson was awarded a Silver Star, the nation's third-highest award for valor.

                      An engaging and harrowing account, Tip of the Spear tells the amazing story of one Green Beret's indomitable spirit.

                       

                      Today’s Top 3 Takeaways:
                      1. Watch out for Entitlement
                      2. PTSD is real but it may have gotten too big
                      3. Don't fall into the trap of Victimization

                       

                      Today’s Guest & Resource Links:
                      1. Ryanmhendrickson.com
                      2. Instagram: @tipofthespearrmh
                      3. https://www.facebook.com/ryan.hendrickson.1238 


                      Watch us on YouTube:

                      https://youtu.be/AApjSwkFWQY

                       

                      Timestamped Show Notes:

                      00:30 - Introduction

                      09:50 - Yes, well, overmanned career fields in the Air Force. They were doing a direct transfer over to the army if you wanted to, and I was going through a very big change in my life, the divorce and I just, I escaped. Yeah, went to the recruiter and went infantry and just went to my house and locked the door and shut the lights off. 

                      20:00 - So it was kinda, I guess kind of the place that I was at when I actually opened up my keyboard and, or my laptop and started typing was, it was weird because when I went back and kind of read what I had wrote, I couldn't believe like I was pouring that kind of stuff out and I was jumping all over the place. From what I dealt with what just incidents in Afghanistan to, then I would wake up at night, and oh, man, let me it was like my body was forcing out all this shit that bothered me all the way back from when I was a kid to you name it. And I would just type it in typing and typing and type it in. 

                      30:00 - Because see, we got to have, in my opinion, just my opinion alone, we have an issue with victimization. And America. I see it everywhere. Everyone's a victim, I can't because of this, I can't because I grew up like this. I can't because this is handed this isn't and we have entitlement. I am owed this. I am. So I deserve. And we have all of this. And my, in basically in the book, it details out my, my falling into the victimization mindset into that pit, barely, barely climbing myself out of the pit taking control of my life again, owning my circumstances is not because, you know, I grew up dirt poor, it's not because you know, I stepped on an IED, or any of the number of things that happen. Those are all those are all just speed bumps in life. 

                      40:00 - It's because you grew up like this, this isn't your fault, or no, no, it's, it's okay. You're just, you're because you're part of this group, or you're part of this group or you grew up like this or you are, it's okay. It's not your fault is bullshit, like accountability, we have lost 100%, we have lost the ability to hold ourselves accountable for our own mistakes. It is always somebody else's fault. It is always, I mean, we're going through it right now. And I'm not going to get political on here. But watch the news.                                                               

                      50:00 - So in my opinion, PTSD is real. It definitely is and there are people that suffer from it. You don't have to be a soldier to suffer from it. A lot of traumatic incidents out there. But PTSD is so publicized now, that it's almost like it feeds into more PTSD cases. That's just my opinion, I'm not necessarily saying people are faking it. What I'm saying is, is that people maybe have some sort of issues with natural life, like, Hey, man, I have issues with the Humvee that blew up in front of me. 

                      01:31:45 - Final Words Shown Below…

                       

                      Our Final Words of the Show:

                      My biggest message that I have is remember Victimization and choosing to be a victim of circumstances is, again, I just said it's a choice. You don't have to live that way you can control the way you think and the way things affect you. And definitely it is a prison. But again, it's the only prison in the world that you can willfully leave whenever you're ready to. But I highly, highly recommend, you know, don't fall into that mindset, into that pit, into that trap of victimization, because you don't have to, but it's very hard to get out of once you're in.

                       

                      Positive Actions:

                      Help us reach more listeners with a 5-Star Review on iTunes and Submit a Review

                      Please consider supporting our 501c-3 non-profit and visit http://fuelfoundations.org

                      Join our private Facebook community The FUEL UP Mindset

                      Need brand growth?! Visit us at FuelUpMarketing.com

                       

                      1 hr 35 min

                    About LIVETHEFUEL

                    From the publisher's feed

                    This shows' purpose is to help you FUEL your own Health, Business, and Lifestyle goals. To some of you, the very idea of launching that next big thing seems daunting and unattainable. Are you still using that four-letter word of DIET vs living a healthier LIFESTYLE for the long term? Maybe you are struggling with that next big business idea or entrepreneurial pursuit? How about challenging yourself to grow your brand more online? Maybe you simply want to build the confidence to be more adventurous in life and jump out of a perfectly good airplane?