The Livian Podcast is a show that helps real estate teams accelerate their growth and impact. Vice President of Industry - Eric Forney discusses the concept of urgency and pressure and how it applies to successful real estate agents. He uses Joe Montana's story of leading the San Francisco 49ers to victory in Super Bowl 23 as an example, emphasizing his ability to focus on what was urgent and important despite immense pressure. Agents should use this same mindset when dealing with prospects by bringing a calm, confident tone while asking SPI (situation, problem, impact) questions and listening with curiosity. They should also be aware of where prospects are in the customer journey—the consideration phase requires being a resource without pushing for engagement; the research phase requires demonstrating expert knowledge; decision phase involves guiding customers through logistics; pending phase still requires strategic guidance and urgency building all the way through the closing to ensure best outcome for the customer.
When it comes to sales and creating urgency with a customer, the key is to focus on now, sooner, or next steps. It's important to ask prospects questions that unveil the life events that are causing them to take action and make a moving decision. Additionally, agents should also ask what the prospect's plan for failure is, in case they don't find what they're looking for -- in order to sort your pipeline appropriately and prepare yourself as an agent. Lastly, always make sure you are selling what they are buying. If they want faster, sell faster. If they want better, sell better. You're not locked in to your value proposition and services.