To survive today as an organic farmer of modest scale requires being very intimate with local customers--taking real good care of them and communicating why they should pay a fair price when large scale, legacy farm brand organic production is often available for less at discount retailers. Tom Willey has been a leader in the Organic farming community who has seen it all and is concerned that while farmers are tempted to get bigger for retail or put their focus on internet sales, many need to get back to basics of doing an outstanding job of building and serving local customers.  www.eco-farm.org

To survive today as an organic farmer of modest scale requires being very intimate with local customers--taking real good care of them and communicating why they should pay a fair price when large scale, legacy farm brand organic production is often available for less at discount retailers. Tom Willey has been a leader in the Organic farming community who has seen it all and is concerned that while farmers are tempted to get bigger for retail or put their focus on internet sales, many need to get back to basics of doing an outstanding job of building and serving local customers. www.eco-farm.org

To survive today as an organic farmer of modest scale requires being very intimate with local customers--taking real good care of them and communicating why they should pay a fair price when large scale, legacy farm brand organic production is often available for less at discount retailers. Tom Willey has been a leader in the Organic farming community who has seen it all and is concerned that while farmers are tempted to get bigger for retail or put their focus on internet sales, many need to get back to basics of doing an outstanding job of building and serving local customers.&nbsp; www.eco-farm.org

Local For Locals – Tom Willey

Is it best that our food is Local and Organic or Big and Conventional? Our view is “Both, and..” We don’t come to the table with a bias, except that good farming like good food comes in all shapes and sizes. Farm to Table Talk explores issues and the growing interest in the story of how and where the food on our tables is produced, processed and marketed. The host, Rodger Wasson is a food and agriculture veteran.  Although he was the first of his family to leave the grain and livestock farm after five generations farming in America,  he’s continually worked for and with farmers though-out America and around the world. From directly managing commodity boards and councils to presently building the strategic consultancy, Idea Farming Inc., the Farm to Table Talk podcast has been created to satisfy the curiosity of today’s engaged consumers.

Is it best that our food is Local and Organic or Big and Conventional? Our view is “Both, and..” We don’t come to the table with a bias, except that good farming like good food comes in all shapes and sizes. Farm to Table Talk explores issues and the growing interest in the story of how and where the food on our tables is produced, processed and marketed. The host, Rodger Wasson is a food and agriculture veteran. Although he was the first of his family to leave the grain and livestock farm after five generations farming in America, he’s continually worked for and with farmers though-out America and around the world. From directly managing commodity boards and councils to presently building the strategic consultancy, Idea Farming Inc., the Farm to Table Talk podcast has been created to satisfy the curiosity of today’s engaged consumers.

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Local For Locals – Tom Willey

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