To survive today as an organic farmer of modest scale requires being very intimate with local customers–taking real good care of them and communicating why they should pay a fair price when large scale, legacy farm brand organic production is often available for less at discount retailers. Tom Willey has been a leader in the Organic farming community who has seen it all and is concerned that while farmers are tempted to get bigger for retail or put their focus on internet sales, many need to get back to basics of doing an outstanding job of building and serving local customers.  www.eco-farm.org