Most small business owners treat their Google Business Profile like it's some afterthought—maybe they fill out the name and address and call it good. But here's the thing: your Google Business Profile is basically the homepage of your business online. It's often the first impression potential customers get, and it's your ticket to showing up in those coveted top three map pack results. My guest today, Greg Gifford from SearchLab, has been helping businesses crack the local SEO code for over two decades, and he's got some eye-opening insights about what actually moves the needle (spoiler: it's not what you think). From category selection strategies that seem counterintuitive to why your business might get suspended for something as innocent as updating your hours, Greg breaks down everything you need to know to dominate local search. https://www.theagentsofchange.com/597 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact