Localization Today

Catalan has often been excluded from some social media platforms on the assumption that Catalan-speaking users would feel comfortable using the Spanish version. Recently, Plataforma per la Llengua (“Platform for the Language”) published the results of a market study conducted in Catalonia that sheds light on the possibility of companies such as LinkedIn and Instagram increasing their market penetration by incorporating Catalan into their platforms. 

Organizations are adopting a data-driven culture in order to avoid falling behind their competitors and to see results. According to a Forrester report, data-driven companies “grow at a rate of more than 30% per year.”

After attending GALA 2022 this past April, Riteba McCallum was inspired to conduct a survey to determine just how useful professional translators think machine translation is in conducting their day-to-day tasks. Here, she shares the findings of her survey and what she thinks they might mean for the industry.

In her latest piece for MultiLingual magazine, Nataly Kelly talks to colleague Karolina Bujalska-Exner, senior marketing manager of international SEO at HubSpot, to gain some insights into how companies can develop an SEO strategy as they expand into new markets abroad.

While many business people might see a multilingual team as a challenge to overcome, Sophie Jackson thinks it’s the opposite — to her (and many others in our industry) it’s an asset. Here’s why.

In this piece, Nimdzi Insights co-founder Renato Beninatto dissects the concept of LangOps, identifying a handful of challenges he foresees for the term as it begins to catch on both within and without the language industry.

In this piece, Dr. Miguel Cerna of Verve Translations does a point-by-point analysis of a previous MultiLingual article on LangOps, providing critiques and commentaries on whether or not it’s actually “here to stay” as many others in the magazine have argued.

In the latest installment of his column “The Red List,” Tim Brookes has a candid and fascinating conversation with Gerry Leonidas, a professor in the Department of Typography at the University of Reading. The two discuss font creation and the challenges of localizing a font for a specific locale.

In the last installment of The Lab for the year, columnist Mark Shriner takes a look at the past year and predicts some trends in the field of life sciences for the coming year. Spoiler alert: Things are looking good for localization folks working in life sciences.

The phrase “LangOps” has received quite a bit of buzz lately, but where did it really come from? In this piece, MultiLingual staff writer Andrew Warner takes a look at the phrases’s origins and how it fits into the evolution of the localization industry.