Localization Today

Bruno Hermann prefers to refer to localization as “global language operations,” a tendency that he says raises some eyebrows when he discusses it with other folks in the language service industry. 

If you’re a marketer who is tasked with building international marketing programs in many languages and finding it difficult, you’re definitely not alone. 

In conversation with MultiLingual editor-in-chief Cameron Rasmusson, CEO of Acolad Olivier Marcheteau talks a bit about what’s been keeping him and the company busy over the last few years.

Have you ever wondered how humans would communicate with extraterrestrial beings in an encounter between the two?

Though some might describe machine translation as magic, academic translator and entrepreneur Christopher Reid pushes back on this notion.

The Sapir-Whorf Hypothesis is usually reserved for introductory college linguistics courses — but the debate surrounding it is an undeniably fascinating conversation for language professionals as well. 

Every day, we listen to music, enjoy our favorite shows, watch the news, listen to audiobooks and podcasts while driving or going to work — but these forms of media are not accessible for everyone.

While widely used speech recognition tools like Siri or Otter generally analyze audio alone, researchers have also made progress in developing visual speech recognition (VSR) models, which rely on visual input to identify what a speaker is saying.

On Nov. 22, the US Department of Health and Human Services announced a $350 million initiative to boost COVID-19 vaccination rates in underserved communities. That includes efforts to expand on translation and interpretation services to make the vaccines more accessible to individuals with limited English proficiency. 

Refugee crises across the globe this year — from the European Union to Martha’s Vineyard — have highlighted the importance of maintaining a large, diverse workforce of human translators and interpreters.