In 2018, Airbnb began a major transformation in its localization strategy and operations, developing and executing countless decisions, projects, products, processes and improvements — which have not only collectively produced strong business results, but also garnered external validation.

In a statement to MultiLingual, Iris Permuy, president of ATRAE, elaborated on the open letter, which claimed that subtitlers and audiovisual translators face low rates and “appalling” work conditions that naturally lead to a decline in quality.

Translating a well-documented, widely spoken language is hard enough. Translating one that doesn’t even have a standardized writing system is even harder. That’s the dilemma Nye County, Nevada is currently facing. 

User feedback — direct information from those who use your product — is both the most important aspect of any good methodology and also key to any localization effort.

A month after Disney+ launched in Turkey, local media reported that the company’s Turkish subtitle translators received an email with directions on certain content and sensitive themes that they should flag when working on translation assignments.

The announcement comes just a few months after the company announced that it would begin a project to develop a machine translation (MT) tool that can translate the majority of the world’s 7,000 or so languages.

Verbit is undergoing an organizational change involving about 50 layoffs in the U.S. and 30 in Israel. It will employ a total of 520 employees following the cutback, 50 more than it had when it announced its latest funding round.

Squid Game, the subject of everyone’s favorite subtitling debate, has become the first non-English series to receive a nomination for outstanding drama at the Emmy Awards.

A new translation and transliteration tool with a particular emphasis on Southeast Asian languages allows users to easily write in non-Latin scripts without the use of a different keyboard or settings.

So what are the elements that a company must have in place to conquer global growth in an agile way?