SEC's fear of Big 12 dominance? Conference rivalries heat up as scheduling debates intensify. Is the SEC's late-season "cupcake" strategy a sign of weakness?

Jake Hatch and the Big 12 Squad dissect the growing tension between conferences, analyzing Brett Yormark's playoff model impact and Greg Sankey's response. The hosts explore how NIL deals are reshaping recruiting landscapes and team rankings. BYU's innovative tourism initiative for visiting fans takes center stage, sparking discussions on enhancing the college football experience.

From comparing Big 12 powerhouses to SEC and Big Ten titans, to debating the merits of various college towns, this episode offers insider perspectives on the evolving dynamics of college football. Tune in for a deep dive into the strategies shaping the future of the sport and the conferences vying for supremacy.

Big 12 Media Days Shake Up College Football Landscape. Is a new era of NIL deals and conference realignment on the horizon?

Parker Ainsworth, Jake Hatch, and JT Worcestershill break down the biggest stories from Frisco, Texas. The hosts analyze Joey Maguire's call for player contracts, Brett Yormark's firm stance on playoff formats, and the debate over Big 12's depth. Key topics include the enforcement of NIL rules, the 5+11 format's impact on conference standing, and the pros and cons of parity vs. dominant teams.

Don't miss this insider look at college football's future. Will the Big 12 emerge as the deepest conference in the nation?