Lon Winters is the legendary printer behind Graphic Elephants, whose long list of accolades and experience in this industry are truly elephant sized, and are hardly in need of introduction. So, simply just experience this conversation with a smile on your face. Topics of discussion include: The magical balance of Math & Art, potato salad & boats, lie detector tests, getting fired, partnerships, building a multi-million dollar shop in Mexico for Nike, the dream setup, picking a manufacturer and sticking with them, choosing between perfection & good enough, consulting, and embarrassing failures turned opportunity.