Generous Business Owner

Lonnie Gienger: Setting Up Your Family for Success


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What do you want to be remembered for, not for what you accomplished, but who you were when you're dead and gone?

In this episode, Jeff, Jeff, and Lonnie discuss: 

  • Building God’s Kingdom through business.
  • Leading your family with intentionality.
  • The five dimensions of wealth.
  • Creating your family’s shared values list.

  

Key Takeaways: 

  • If you have values and a vision stated for your business, but not for your family, it shows where your focus is.
  • The deepest generosity is the generosity of heart.
  • There are five dimensions of wealth: spiritual, relational, human, societal, and financial. Of these, financial is the least important.
  • Do you think about the future of your family as often as you think about the future of your business?

 

"What we do today can make a difference 100 years from now?" —  Lonnie Gienger

 

About Lonnie Gienger: 

You won’t be around Lonnie long before you pick up on his passion for helping families and companies thrive—and create a lasting, positive impact on society. For over two decades, he has been learning to lead his family as strategically as he leads businesses. That integrated pursuit has shaped a lifelong mission: helping high-capacity families flourish in all five forms of capital—spiritual, relational, human, societal, and financial. Today, Lonnie is frequently invited to coach families of influence around the world on how to build multigenerational alignment, purpose, and impact.

He is a Partner and CEO of Wilkinson, a family-owned national real estate investment management platform that has transacted on over $3 billion of real estate with a team that is creating industry-leading impact results and investment returns. He has also been Chairman and CEO of a senior housing ownership and operations company, growing it from a startup to over 2,000 employees in 18 states.

For more than 25 years, Lonnie has co-founded and chaired two global leadership development firms, coaching thousands of executives across corporate, nonprofit, and faith-based sectors. His journey to integrate purpose, profit, and people led him to author the book Beyond Business: How Your Company Can Build a Better World. He and his wife will be releasing their new book, Beyond Fortune: A Family's Journey To True Wealth, and an online course this fall to help families of wealth thrive relationally, spiritually, individually, and in their impact on society.

Lonnie has been married for 42 years to his childhood sweetheart and best friend, Shelley. The titles they cherish most are PopPop and MiMi—to their seven grandchildren. Together, they’ve built not only a strong marriage and close-knit family but also a shared mission of impact that spans generations. Their four adult children and their spouses each own and operate thriving businesses that actively create positive value in their communities. As a family, they prioritize time together and share a deep love for nature, adventure, and music—often hiking, traveling, skiing, or backpacking together.

They reside at their lakeside lodge in the Cascade Mountains, where they love to host families and business leaders from around the world. The environment reflects their values—rooted in beauty, growth, connection, and legacy. Whether through family adventures or mentoring others, Lonnie and Shelley are devoted to helping people live with greater intention, health, and enduring purpose.

 

Connect with Lonnie Gienger:

Website: lonniegienger.com & wearewilkinson.com

Book: buildingbeyondbusiness.com

LinkedIn: linkedin.com/in/lonniegienger

Facebook: facebook.com/lonniegienger

  

Connect with Jeff Thomas: 

Website: arkosglobal.com

Podcast: generousbusinessowner.com

Book: arkosglobal.com/trading-up

Email: [email protected]

X: x.com/ArkosGlobalAdv

Facebook: facebook.com/arkosglobal

LinkedIn: linkedin.com/company/arkosglobaladvisors

Instagram: instagram.com/arkosglobaladvisors

YouTube: youtube.com/channel/UCLUYpPwkHH7JrP6PrbHeBxw

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Generous Business OwnerBy Jeff Thomas, Alan Barnhart, Jeff Rutt

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