This week's guest is one who is all too familiar to us. Phil McKinney, the host of the Killer Innovations show, will be joining us for the 16th anniversary of the Killer Innovations podcast. Bob O'Donnell, a Silicon Valley veteran, the President, Founder, and Chief Analyst at TECHnalysis Research, joins us to discuss the history of the Killer Innovations and some memorable moments on the show.

How It All Started

Let's talk about the backstory of the podcast. How did it get started and what was the motivation behind it? In 2004 while at HP, I had a talk with my mentor Bob Davis. I asked him how I could pay him back for all the help he had given me. He laughed at me and told me to just pay it forward. In late March 2005, I recorded a little test show while in a bathroom at the Marriot Resort in Arizona and eventually it just took off. What was the idea for your focal point? For me, it was all about innovation. Everybody thinks of me as being a tech guy because of my time at HP, but my background also covers things like wireless and mobile. It's all about giving people an inside look on things and helping them take ideas and develop them into knockout products and services. It doesn't matter if you're running a lawn care service or a large multi-national company providing auto insurance. Our listeners cover a wide variety of sizes and industries. What's your elevator pitch on innovation? Innovation is a skill that anyone can learn, and anyone can become proficient at it. We are all born naturally creative, and we need to find those channels of creativity to create and share the ideas running around in our heads. It's all about taking those ideas and not letting the fear of failure stop you from successfully solving those problems.

FIRE

When companies hire you to discuss innovation, what are the key messages you deliver? Recently, we've been working with Brother, the U.S Marine Corps and the Veterans Administration helping the government understand innovation from a unique perspective. We teach a framework with four elements around the word FIRE. F stands for focus and it's about identifying where the upside opportunity is. Once you identify the problem space, then you can get into the I which is ideation. There are a lot of different ways to come up with ideas. Each person goes off on their own and comes up with ideas. Then they come back and share those ideas with their group. The third step is ranking. Very few organizations participate in rankings. There are different processes for ranking ideas but as a leader, it is important to get your team involved in it. The last letter is E for execution. Without execution, it's a hobby. What are the timeframes for teaching the framework of FIRE? For the Marine Corps, we can do focus, ideation, and ranking in two to three hours. That includes problem statement definition, individual and team brainstorming, ranking, and an early phase of execution.

Memorable Shows

What are some of the most memorable shows you've done? I've had Peter Guber, co-owner of the Golden State Warriors on the show, and got to be in one of his books. Bob Metcalfe, the founder of 3Com which co-invented ethernet, was also on the show. In 2005 before iTunes was a thing, I started podcasting. There was a company called Odeo that specialized in podcatching so people could get podcasts on their iPods and phones. They reached out to me asking for feedback when they were first conceiving their product. Odeo ended up becoming the social media platform Twitter. The Dean Kamen (FIRST, inventor Segway) show we did recently was also a very memorable one.

Fan Moments

Phil said its really motivating when you get feedback from fans of the show. My very first fan engagement was in London, back in the early days of the show. A guy reached out to me asking if he could meet me. We ended up going to a pizza restaurant across the street from the hotel I was staying in. I thought he would be the only one there, but it turns out the whole restaurant was filled with fans of the show. Not too long after that, HP acquired webOS, and I announced that I would be flying to New York. When I got to the hotel at around 2 am, there were almost a dozen people I didn't know waiting in the lobby to talk to me.

The Innovators Network

The podcast has grown from an individual podcast to the Innovators Network and is on the Bizz Talk Radio. Can you tell us some history of that? Phil says the Innovators Network was launched around two and a half years ago. We wanted to create a platform allowing up and coming podcasters to get distributed on platforms like iHeart and Spotify. It is a host distributor for innovation podcasts such as Tech.Pinions, Killer Innovations, 5 Miniutes to New Ideas, and Kym McNicholas on Innovation podcast focused on medical-tech innovation. A few years ago we got asked to syndicate the show on Bizz Talk Radio and are now on 63 radio stations in the United States.

Let's connect; I am on LinkedIn, Facebook, Twitter. If we do connect, drop me a note and let me know. The email address is [email protected] or you can go to PhilMcKinney.com and drop me a note there. If you are looking for innovation support go to TheInnovators.Network or want to be challenged to develop the next big idea, check out our Disruptive Ideation Workshops. Don't forget to join our Innovators Community to enjoy more conversations around innovation.