The Artist's Guide to Business

Looking Back to Leap Forward: How to Review & Reinvest in Your Art Biz


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Wondering where to invest in your art business — especially when money feels tight or unpredictable?

In this episode of The Artist’s Guide to Business, I take you behind the scenes of my own business and share exactly where I spent money last year — from tools to coaching to systems — and what I’m changing as I plan for the year ahead.

We’ll talk about:

The difference between smart investments and shiny distractions

What to spend money on when you’re just starting out vs. when you’re ready to scale

How to reflect on last year’s ROI (return on investment) so you can make sharper decisions this year

Why sometimes the best investment isn’t money — it’s time or structure


Whether you're running your first real art biz or trying to make the leap to full time, this episode will help you get intentional, clear, and confident about how you’re spending your money and energy.


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Mentioned in this episode:

My actual art biz expenses (real numbers, no fluff)

Tools I loved — and ones I might ditch

A simple framework to plan your next 90 days of growth



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If this episode resonates, leave a review! It helps other artists find the show and supports the mission of helping creatives build sustainable, thriving businesses.

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Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend!

The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com

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The Artist's Guide to BusinessBy Kay Potter

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