Lou continues the conversation on the end of the penny and the broader evolution of American currency. He plays a statement from the U.S. Mint explaining why pennies will still circulate for now and explores the lingering psychology behind prices ending in .99. KFI’s Mark Rahner weighs in with his take on ditching the coin altogether.

Lou then looks at the real-world ripple effects for retailers as they adjust to price rounding and eventually exhaust their penny inventory. He reflects on his own kids’ relationship with money and how younger generations increasingly don’t interact with physical cash at all. The hour expands into a deeper discussion about the rise of digital payments, capped off with a fun whip-around on how much cash—if any—the team actually carries anymore.

Lou closes the hour by looking ahead to what a fully cashless future could mean for all of us.

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