Roses are red, violets are blue… Here's a special Valentine’s episode just for you! Love is in the air, and marketers are getting creative with themed promotional emails across all industries.  
In the United States alone, the anticipated spend on Valentine's Day this year is $26 billion. But how can email marketers ensure they send the right message to the right subscribers without relying solely on past purchase history? 
In a special Valentine's Day episode of Email After Hours, we share insights on navigating the challenges of Valentine's Day email campaigns, examine real-world examples of campaigns effectively standing out in the inbox, explain the new Gmail and Yahoo sender requirements, and dive into our unique past experiences running email campaigns for dating programs.

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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:

• Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
• The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
• New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)