PRWeek UK journalists give the lowdown on their favourite brand campaigns of 2024 in the latest edition of the Beyond the Noise podcast.

Campaigns for McDonald’s, Carlsberg, Iceland, Thomas Cook, Wickes, Dove, O2 and Curry’s are among those under the microscope in this episode.

PRWeek’s weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

PRWeek’s John Harrington (UK editor), Siobhan Holt (news editor) and Eliza Wiredu (reporter) each discuss their top three activations from the past 12 months.

The team analyse what the campaigns tell us about major trends as 2025 approaches. Newsjacking, brand collaborations, AI and purpose are among the themes examined.

They also look back at the best campaigns for each month of 2024, as chosen by PRWeek readers.

Finally, the journalists indulge in some irreverent festive spirit, answering pressing Christmas cracker questions including: would you rather be Spider-Man or Batman?

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