Luxury Listing Specialist - Dominate High End Listings In Any Market

By Michael LaFidoBusiness Entrepreneurship Marketing Careers

Luxury Listing Specialist - Dominate High End Listings In Any Market episodes

August 14, 2020Enhance your client’s experience through standardization w/Sam DeBord
There are so many platforms designed to help agents list properties, but often those systems don’t communicate with each other. This means agents end up working harder than they should in the back end.

Having systems in place is meant to help businesses run more smoothly. If a system is too complex or isolated, it creates bottlenecks which impacts efficiency in our business. It’s crucial that all the platforms and platforms we use work well together.

How does standardization make the process of listing properties easier for agents? How does it benefit our clients?

In this episode, CEO of the Real Estate Standards Organization, Sam DeBord joins me to discuss the benefits of open standards in real estate technology.

There is so much real estate technology available to agents, but most of those systems don't speak the same language. The Real Estate Standards Organization exists to create efficiencies for agents. -Sam DeBord

Three Things You’ll Learn In This Episode
How to reduce time wasted
With a more systemized approach to listing, we limit the amount of work needed to be done on the back end. This allows agents to spend more time with their clients and create a better experience for them.
How to eliminate confusion
Having a uniform understanding of what certain listings mean (like ‘Coming Soon’ listings) takes out the guesswork for agents.
The importance of accessibility
When agents don’t know how to answer a client’s questions about a property, we come across as unprofessional. Having the information available makes it easier to stay professional and ensure the client gets the best property for their needs.

Guest Bio
Sam DeBord is the CEO of Real Estate Standards Organization (RESO). He has spent over twenty years in the real estate industry, having experience in real estate brokerages, mortgage lending, and technology consulting. Sam has also served as President’s Liaison for MLS and Data Management with the National Association of REALTORS® and on the board of directors for NAR, Second Century Ventures, and California Regional MLS.

Sam is also a recognized real estate industry writer for publications including REALTOR® Magazine, Inman News, and the Axiom Business Books Award-Winning Swanepoel Trends Report.

To find out more about Sam and RESO, head to:
https://www.reso.org/sam-debord/
https://www.linkedin.com/in/samdebord
39 min
July 30, 2020How to Adapt to a Crisis Market w/Kathleen Black
COVID-19 has thrown us into a crisis market, so we have to be strategic about our next moves. Are there any ‘right’ or ‘wrong’ paths to take as we navigate this uncharted territory? How does our mindset affect our response?

There are so many opposing views on what should or shouldn’t be done during the pandemic, and many real estate professionals are finding themselves unsure of how to respond. Unfortunately, there are no set answers in this time of uncertainty.

How can we move forward strategically in a way that works for our businesses?

In this episode, one of Canada’s top real estate coaches, Kathleen Black joins me to discuss how to respond to a crisis market when there are no clear-cut answers.

We may be in a crisis market, but remember: Life is what drives real estate. -Michael LaFido

Three Things You’ll Learn In This Episode
Now is the time to nurture our databases.
We may not see immediate results, but if we stay in contact with past clients now we will see the fruits of our labor in the future. Putting in work now will also position us better for when the market moves out of crisis mode.
Keep moving - take action
Regardless of the industry we’re in or the markets we serve, the most successful leaders in any field are those who take action. This action can be scaling back on non-essentials, or even expanding the business.
Assess extensively
We have to take the time to assess our business models. Once we know what works and what doesn’t, we can adapt to the market more effectively.

Guest Bio
Kathleen Black is the CEO and elite coach at Kathleen Black Coaching & Consulting Inc. After starting her career as a Re/Max agent and working her way to being recognized within the top 1% on the Toronto Real Estate Board, Kathleen set out to build a platform of educational programs and coaching methods to provide real estate agents with the tools to progress both personally and professionally. She has been named one of the Top 100 Elite Women Driving the Future of Real Estate by REP Magazine, and was named one of the Top20 Emerging Leaders by T3 Sixty in 2018. Kathleen is the driving force behind the Ultimate Team Summit- the largest team specific Real Estate summit in North America.

To find out more, head to:
Ittakesa.team
https://www.instagram.com/kathleenblackcoaching/
https://vf75hzcf.pages.infusionsoft.net/
47 min
July 24, 2020100th episode - A Look Back At Best Episodes, Ah-Ha's & Takeaways
For the past 3 years, the Luxury Listing Specialist Podcast has given listeners access to top real estate professionals in the luxury space. From advice on how to enter the market to how to expand internationally, we’ve strived to be the go-to platform for expert information.

We’ve seen a lot of changes in the market since we first launched. Have the best practices shared in our past 99 episodes stood the test of time?

In light of all the changes in our industry, what does the future of the luxury market look like, and how can we continue to serve it?

In this 100th episode special, I’m looking back on some of the top information we’ve learned since launching in 2017.

The more knowledgeable you are, the more confident you become, and the easier it is to get out of your comfort zone. -Michael LaFido

Three Things You’ll Learn In This Episode
High net worth clients have high expectations. Create experiences that make the transaction process memorable for all the right reasons.

We’re not in the business of twisting people’s arms. Never go into an appointment asking for a listing. Show clients we’re the obvious choice by offering stellar service.

High net worth consumers don’t only work with experienced agents. As long as we’re armed with the right information, we can break into the market.
24 min
July 09, 2020 Reasons Homes Don't Sell
I used to teach health and physical education when I was going through college, and that’s where I learned the ‘K.I.S.S.’ method—Keep It Simple, Stupid. When it comes to discerning why a home isn’t selling on the market, it really is important to keep the diagnosis simple. Today I’m sharing the three reasons why properties don’t sell, along with a brief brand update.
5 min
July 01, 2020How To Stay Relevant In Luxury Real Estate w/Anthony Hitt
Professionals in every industry need to adapt to the new normal and real estate is no exception. To outlast COVID-19 and see great results for years to come, you have to start being more open-minded with the way you run our businesses.
Embracing technology is no longer an opt-in; you have to take advantage of what’s on offer if you want to keep our clients interested in our services.
What core elements of the business have changed and what will stay the same?
In this episode, CEO of Engel & Völkers Americas, Anthony Hitt shares how to stay relevant in luxury real estate, regardless of the pandemic.

We need to be more than just agents, we want to take it to a higher level and be like an advisor to our clients. -Anthony Hitt

Three Things You’ll Learn In This Episode
Prioritize good branding
The way you brand your teams is extremely important. Anything elementary will be passed over by discerning clients, so aim to build something sophisticated and timeless.

Specialization is key
Luxury clients want to know we’re specialists at what we do, so you have to become an expert on your geographical areas. You need to show the consumer that you're a knowledgeable consultant, and offer more than the average agent.

Connect with the right crowd
Our network is our net worth, so be sure to have connections with the right people. They don’t need to be your clients, they just need to refer us to the people they know.

Guest Bio
Anthony Hitt is the CEO of Engel & Völkers in the Americas. He has been a part of Engel & Völkers since the Hamburg-based real estate leader approached him to establish their brand in California. Anthony was a top-producing agent for many years, and received regular praise from publications including The Wall Street Journal and the Los Angeles Times. He is the author of Essentials of Personal Achievement, Taking Charge and Positive Impressions.

To find out more about Anthony and Engel & Völkers, head to:
https://www.linkedin.com/in/anthonyhitt
www.engelvoelkers.com
https://www.inman.com/author/anthony-hitt/
https://www.facebook.com/AnthonyHitt

You can also find him on Twitter and Instagram under the username @anthonyhitt
And email him at [email protected]
42 min
June 25, 2020 How to Make a Buyer's Agent Feel like a Rockstar
When a buyer’s agent inquires or sets up a showing for your luxury listing, chances are they’re not an experienced luxury agent. Perhaps the particular buyer they are working with is their "trophy client.” As a marketing specialist, you want to make that agent feel good, and that their "experience" working with you or showing your luxury properties is different and better than the competition. Today, I’ll give you a quick but effective tip to improve the experience for both the buyer and their agent when they interact with you on one of your high-end or luxury listings.
4 min
June 18, 2020 How to Build Relationships in the Age of Social Distancing w/Anne Miller
Real estate has always been a relationship-based industry, so agents need to find ways to keep communicating with their spheres in the age of social distancing.

Is it even possible to build relationships with prospects and clients during social distancing? How can you build genuine bonds with people during this time?

The world may have come to a standstill recently, but you’re lucky to live in an age where technology allows us to stay in touch virtually.

On this episode that was recorded as part of my recently launched Luxury Lunch & Learn, Vice President of Luxury and Commercial at RE/MAX Holdings, Anne Miller shares how to survive and adapt to the new normal in the luxury real estate space.

Three Things You’ll Learn In This Episode

Adopt an abundance mindset
Now more than ever before, it’s important for agents to help each other. Instead of having a scarcity mindset and not wanting to share business, now is the time to build relationships with agents in other teams and across the country. We are stronger when we work together.

Check in with clients
It’s always important to stay in contact with past clients, but even more so while so many people are worried about the future. Reach out to clients to see how they are; once COVID-19 has passed, you will be remembered for that. However, be sure to do this genuinely; any insincerity will have the opposite effect.

Be visible on video
A lot of agents are nervous to appear on video, which makes the Zoom option of turning off the camera an attractive idea. However, to build relationships, we have to be visible. Clients are more trusting when they know who they’re speaking to, especially in the luxury space.
Resources

Become a Certified Luxury Listing Specialist

Get Your Free Gift - Luxury Listing Blueprint
Guest Bio
Anne Miller is the Vice President of Luxury and Commercial at RE/MAX. She is recognized as a luxury real estate expert with over 20 years of experience. Prior to joining the RE/MAX team in 2013, Anne worked in luxury development, sales and acquisitions in Chicago, New York, Florida and North Carolina.

To find out more about Anne, head to:
https://news.remax.com/bio/anne-miller
https://www.linkedin.com/in/anne-miller-9a310316
Or email her at [email protected]

And for more on RE/MAX Luxury and Commercial, visit
remax.com/luxury
Remaxcollection.com

Become a Certified Luxury Listing Specialist and learn how to break in and dominate high end homes in your market. Learn more about the LUXE Luxury Listing Specialist Certification at luxurylistingspecialist.com.
1 hr 4 min
June 18, 2020How to Build Relationships in the Age of Social Distancing w/Anne Miller
Real estate has always been a relationship-based industry, so agents need to find ways to keep communicating with their spheres in the age of social distancing.
Is it even possible to build relationships with prospects and clients during social distancing? How can you build genuine bonds with people during this time?
The world may have come to a standstill recently, but you’re lucky to live in an age where technology allows us to stay in touch virtually.
On this episode that was recorded as part of my recently launched Luxury Lunch & Learn, Vice President of Luxury and Commercial at RE/MAX Holdings, Anne Miller shares how to survive and adapt to the new normal in the luxury real estate space.

As agents and entrepreneurs, your past clients have to hear from you now. Reach out to them. Don’t talk business, check in with them authentically and sincerely. -Michael LaFido

Three Things You’ll Learn In This Episode
Adopt an abundance mindset
Now more than ever before, it’s important for agents to help each other. Instead of having a scarcity mindset and not wanting to share business, now is the time to build relationships with agents in other teams and across the country. We are stronger when we work together.
Check in with clients
It’s always important to stay in contact with past clients, but even more so while so many people are worried about the future. Reach out to clients to see how they are; once COVID-19 has passed, you will be remembered for that. However, be sure to do this genuinely; any insincerity will have the opposite effect.
Be visible on video
A lot of agents are nervous to appear on video, which makes the Zoom option of turning off the camera an attractive idea. However, to build relationships, we have to be visible. Clients are more trusting when they know who they’re speaking to, especially in the luxury space.

Guest Bio
Anne Miller is the Vice President of Luxury and Commercial at RE/MAX. She is recognized as a luxury real estate expert with over 20 years of experience. Prior to joining the RE/MAX team in 2013, Anne worked in luxury development, sales and acquisitions in Chicago, New York, Florida and North Carolina.

To find out more about Anne, head to:
https://news.remax.com/bio/anne-miller
https://www.linkedin.com/in/anne-miller-9a310316
Or email her at [email protected]

And for more on RE/MAX Luxury and Commercial, visit
remax.com/luxury
Remaxcollection.com
1 hr 4 min
June 11, 2020 Who's Your Buyer?
Do you know who your intended buyer is for the home you represent? This is something you need to know if you want to market that home to a larger pool of buyers. Think of the buyer as your home’s “avatar”— it can take many forms, but you need to know who it is before the home goes live on the MLS if you want to sell it for top dollar.
4 min
June 04, 2020How to Keep Your Systems Running During the Economic Downturn w/Ned Stringham
In the wake of COVID-19 and the economic shift, it’s important to take stock of your costs, but you also have to be sure you have effective software systems in place. Is it possible to keep costs low without compromising on the systems you use?
Times of crisis are an extremely important time for business owners in any sector: where you choose to save money tells people about the character of your businesses. How can you minimize your costs without retrenching your staff?
On this episode, CEO and Chairman at Inside Real Estate, Ned Stringham shares how Inside Real Estate and kvCORE are helping real estate teams cut costs during this difficult time.

During these trying times, it’s extremely important to time-block and prioritize your more serious leads. -Michael LaFido

Three Things You’ll Learn In This Episode
Now more than ever, it’s important to timeblock and prioritize more serious leads. Using a system like kvCORE allows you to do just that.

In times like these, when everyone is being more mindful of costs, agents should look into the tools provided by their broker. This is much more cost-effective than paying for tools as an individual.

Broker owners and team leaders can minimize costs by paying for holistic "back office" systems instead of paying for multiple systems piecemeal.

Inside Real Estate has put together a comprehensive LIVE report analyzing national & local data to shed light on the impact COVID-19 has had on residential real estate.
You can access this report for FREE, right here https://bit.ly/2zmDYDl

Guest Bio
Ned Stringham is the CEO and Chairman of Inside Real Estate. Since joining as a partner in 2012, he has been instrumental in shaping the vision and strategic direction of Inside Real Estate. Ned holds an MBA from Harvard Business School, and is the Managing Partner of 42 Ventures and the Executive Chairman of Insurance Technologies.

To find out more about Inside REal Estate and Ned Stringham, head to
Insiderealestate.com
35 min

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Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new…