M&A Launchpad

M&A Launchpad

By Casey Minshew and Feras MoussaBusinessEntrepreneurshipInvesting
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M&A Launchpad episodes

  • Make It Recurring: Building a Scalable Service Business with Antoine Campbell

    In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Feras Moussa sit down with Antoine Campbell, founder of CEO 929 Business Solutions, to talk about building the back end of a service business so it's ready to scale, take on capital, or sell. Antoine has been a full-time entrepreneur since 2013, starting with a tag and title agency that grew to three locations, then moving into real estate before launching CEO 929 to build marketing systems, custom CRMs, and software for established service businesses. 

    The conversation covers the low-hanging marketing fruit most new owners miss, why recurring revenue should be the first lever you pull, and a real case study: an AI-powered quoting and checkout tool built for a plumber who specializes in hot water heaters. Antoine also shares how he's now applying that playbook to acquisitions through his new firm, Maurant Ventures  including an automated underwriting system and a three-part strategy for sourcing deals directly from sellers. 

    In this episode, we discuss: 

    • Why understanding your customer and increasing lifetime value comes before spending more on acquisition 
      • Turning one-off customers into recurring revenue with continuity offers, from plumbing maintenance plans to flat-rate slow-day pricing at a barbershop 
        • Moving off generic, out-of-the-box software and building custom CRMs and lead-capturing tools tailored to the business 
          • A case study: an AI tool that scans a water heater's data plate, recommends replacements, and gives customers an all-in, out-the-door price they can pay on the spot 
            • Building an automated underwriting system that screens deals for seasonality, cash reserves, and treasury management before you sink weeks into them 
              • Three ways to source deals: marketplace scanning, direct-to-seller outreach drawn from real estate, and an education funnel for owners who aren't yet ready (or financeable) to sell 
              • Guest Contact Information 

                Antoine Campbell 

                Founder, CEO 929 Business Solutions 

                Website: ceo929.com 

                Instagram: @ceo929 

                Additional Resources 

                Thinking about buying a business? Connect with the Equity Launchpad team to learn more about acquisition entrepreneurship and upcoming opportunities. 

                Contact Casey Minshew and Feras Moussa: [email protected] 

                Explore more: https://www.equity-launchpad.com


                About The M&A Launchpad:

                The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.

                The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.

                Connect with M&A Launchpad:

                🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
                🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
                🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

                30 min
              • Building a $360M Bank in 23 Months with Hazem Ahmed

                Hazem Ahmed co-founded a bank in 2007, grew it to $800M, and sold it. Then he did it again — building Integrity Bank, SSB from scratch into a $360M institution in just 23 months, one of only seven de novo bank charters approved nationwide in 2024. 

                In this episode, Hazem breaks down what it really takes to charter a bank (an 1,800-page application, a 14-15 month approval process, a $40-50M capital raise) and why he measures success in relationships and reputation, not just the balance sheet. 

                In this podcast episode, we discuss: 

                • Hazem's path from a reluctant banking intern to a 25-year career banker, building and selling the original Integrity Bank (2007, grown to ~$800 million, sold to a North Texas regional bank) 
                  • What it actually takes to charter a de novo bank: an ~1,800-page regulatory application, 14-15 months to conditional approval, and raising a $40-50 million minimum capital target amid a shifting 2024 market 
                    • Being one of only seven de novo banks chartered nationwide, opening in October 2024, and reaching ~$360 million in total assets by month 23 
                      • Why “familiarity” and local ownership are Integrity Bank's edge over national institutions, and how Hazem measures success through relationships and reputation rather than just balance sheet growth 
                      • Guest Contact Info: 

                        • Hazem Ahmed, Founder & President, Integrity Bank, SSB 
                          • LinkedIn: https://www.linkedin.com/in/hazema/ 
                          • Additional Resources: 

                            • Thinking about buying a business? Connect with the Equity Launchpad team to learn more about acquisition entrepreneurship and upcoming opportunities. 
                              • Contact Casey Minshew: [email protected] 
                                • Explore more: https://www.equity-launchpad.com 
                                  • Save the Date: M&A Launchpad Conference is coming May 8, 2027. Learn more at malaunchpad.com 
                                  •  


                                    About The M&A Launchpad:

                                    The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.

                                    The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.

                                    Connect with M&A Launchpad:

                                    🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
                                    🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
                                    🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

                                    37 min
                                  • $2.2M Raised to Insure the SBA Personal Guarantee with Jason Hunt

                                    In this episode of the M&A Launchpad Podcast, hosts Feras Moussa and Ben Suttles sit down with Jason Hunt, founder and CEO of Ink Insurance, to unpack one of the biggest hidden risks in small business acquisitions: the personal guarantee. Jason's path here started in restructuring during the 2008 financial crisis, continued through buying and selling his own education company, a decade in tech at Reverb, Amazon, and QuickNode, and finally hit a wall in 2024 when he went to buy another business and got stopped cold by the size of the PG he'd have to sign. With no personal guarantee insurance product on the market, he built one. 

                                    The conversation covers how SBA 7(a) loans work without much business collateral, why that makes the personal guarantee so much larger and riskier for buyers of cash-flow-based businesses like professional services and trades, and how Ink Insurance's coverage, claims process, and pricing actually work. Jason also shares how his company (which recently raised $2.2 million) is backed by an A-rated, AM Best–rated carrier, and how the product is starting to solve a newer problem: sellers who roll equity and get stuck personally guaranteeing a loan on a business they no longer control. 

                                    In this episode, we discuss: 

                                    • Why SBA loans require a personal guarantee when a business doesn't have $2M+ in EBITDA or enough hard collateral, and why that hits cash-flow acquisitions (professional services, trades) hardest 
                                      • How Ink Insurance's coverage works: targeting roughly 80% of the loan amount, the claims process after a default and business liquidation, and why full coverage (100%) can actually reduce an owner's incentive to fight for the business 
                                        • Pricing: about 2% of the coverage amount per year, based on risk scoring from SBA industry/location default data, personal credit, and deal metrics like DSCR 
                                          • Deal sizing: Ink Insurance covers SBA 7(a) loans from $350,000 up to $5 million, with plans to expand into 504 loans and eventually non-SBA products like real estate 
                                            • Using PG insurance as a negotiating chip in a deal (similar to reps and warranties insurance) and as a solution for sellers now required to personally guarantee rolled equity for two years after close 
                                              • Being backed by an A-rated, AM Best–rated carrier with a $5–6 billion balance sheet, Ink Insurance's role as the MGA, and the company's recent $2.2 million capital raise 
                                                • What happens to buyers who previously defaulted and went through bankruptcy, and why paying off a prior SBA loan in full (even after default) keeps the door open for future financing 
                                                • Guest Contact Information 

                                                  Jason Hunt 

                                                  Founder & CEO, Ink Insurance 

                                                  LinkedIn: https://www.linkedin.com/in/jasonchrishunt/ 

                                                  Website: https://inkinsurance.com 

                                                  Apply: https://apply.incinsurance.com 

                                                  Additional Resources 

                                                  Thinking about buying a business? Connect with the Equity Launchpad team to learn more about acquisition entrepreneurship and upcoming opportunities. 

                                                  Contact Feras Moussa and Ben Suttles: [email protected] 

                                                  Explore more: https://www.equity-launchpad.com 

                                                   


                                                  About The M&A Launchpad:

                                                  The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.

                                                  The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.

                                                  Connect with M&A Launchpad:

                                                  🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
                                                  🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
                                                  🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

                                                  34 min
                                                • How a Banker Bought a 40-Year-Old Business and Survived the J-Curve with Joseph Cruz

                                                  In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Ben Suttles sit down with Joseph Cruz, who left a decade-long career in leveraged finance and investment banking at Fifth Third to acquire a sewer and water distributor in the Chicagoland area. Joseph walks through how he found the business on BizBuySell, structured the deal with an SBA loan, seller note, and a side-letter earnout, and what he's learned in less than two years of ownership — from underestimating seasonal cash flow to building toward a broader infrastructure platform. 

                                                  The conversation is a candid, ground-level look at self-funded search: what it actually takes to structure an SBA deal, why buyers should expect a post-close “J-curve,” and how a search that started industry-agnostic ended up in a defensible, unglamorous niche. 

                                                  In this episode, we discuss: 

                                                  • Making the leap from Fifth Third's leveraged finance group to a self-funded search, and finding the deal on BizBuySell after starting industry-agnostic 
                                                    • How the deal was structured: a $536,000 purchase price, a $550,000 SBA loan, a seller note, a holdback, and an off-books earnout tied to the general manager's retirement 
                                                      • Real lessons from year one: underestimating seasonal working capital, living through the post-acquisition “J-curve,” and staying resourceful when a general manager departs weeks before closing 
                                                        • The long-term vision: pivoting from commoditized distribution toward a defensible infrastructure platform spanning manufacturing, distribution, and equipment service 
                                                        • Guest Contact Information 

                                                          Joseph Cruz 

                                                          President, A&A Equipment and Supply Co. 

                                                          Website: aa.equipment 

                                                          LinkedIn: linkedin.com/in/joseph-cruz-47472150 

                                                          Additional Resources 

                                                          Thinking about buying a business of your own, whether through a self-funded search or an independent sponsorship model? The Equity Launchpad team helps entrepreneurs navigate every stage of acquisition, from search to close. Reach out at [email protected] to start the conversation. 

                                                          Explore more resources at: equity-launchpad.com 

                                                           


                                                          About The M&A Launchpad:

                                                          The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.

                                                          The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.

                                                          Connect with M&A Launchpad:

                                                          🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
                                                          🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
                                                          🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

                                                          33 min
                                                        • From Horror Story to $25M Exit with Mike Krupit

                                                          In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Feras Moussa sit down with Mike Krupit, founder of Trajectify, to talk about mentoring and coaching leaders through the stages of scaling a business — from one to two, two to five, and five to ten — and what it really takes to shift from a founder-led mindset to a CEO-led one. A software engineer turned COO turned CEO across eight Silicon Valley startups over 25 years, Mike walked away from operating companies 13 years ago to build a leadership and organizational development practice instead. The conversation also digs into the acquisition side, including two very different horror stories: a forced take-private during the dot-com bust, and a $1 million company that turned an $8 million offer into a $25 million sale after a bidding war. 

                                                          In this episode, we discuss: 

                                                          • Why Mike chose coaching and advisory work over buying a business himself, and the networking exercise (75 meetings in three months) that helped him find his lane 
                                                            • The four jobs of a real CEO — visionary, right people in the right seats, fiduciary accountability, and the outside voice of the company — and the "not-to-do list" that gets founders out of the day-to-day 
                                                              • Building an accountability chart (not an org chart) and using fractional executives to delegate without adding headcount 
                                                                • Spotting the "sweet spot" between an underprepared and an over-prepared acquisition target 
                                                                  • Two acquisition stories from opposite ends of the spectrum: a chaotic forced sale during the dot-com bust, and a $1 million company that became a $25 million sale after being shopped around 
                                                                    • Why mastering difficult conversations — not tactics — is the real skill buyers need before, during, and after a deal 
                                                                    • Guest Contact Information 

                                                                      Mike Krupit 

                                                                      Founder, Trajectify 

                                                                      LinkedIn: https://www.linkedin.com/in/mkrupit/ 

                                                                      Website: https://www.trajectify.com 

                                                                      Additional Resources 

                                                                      Thinking about buying a business? Connect with the Equity Launchpad team to learn more about acquisition entrepreneurship and upcoming opportunities. 

                                                                      Contact Casey Minshew and Feras Moussa: [email protected] 

                                                                      Explore more: https://www.equity-launchpad.com 


                                                                      About The M&A Launchpad:

                                                                      The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.

                                                                      The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.

                                                                      Connect with M&A Launchpad:

                                                                      🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
                                                                      🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
                                                                      🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

                                                                      36 min
                                                                    • The Capital Stack, Decoded: Search Funds, Self-Funded Deals & Independent Sponsors with Casey Minshew and Feras Moussa

                                                                      This is a milestone episode of the M&A Launchpad Podcast — Episode 100. In lieu of a guest interview, hosts Casey Minshew and Feras Moussa look back on how they got started in acquisition entrepreneurship and use the milestone to unpack the capital stack in plain terms. They walk through the three main paths buyers take into the lower middle market — the traditional search fund model, the self-funded search model, and the independent sponsor model — and explain how debt, equity, seller rolls, seller notes, earnouts, SBA loans, and SBICs fit together to get deals done. 

                                                                      This conversation is especially useful for anyone trying to figure out which buying model fits them, and for buyers and sellers alike who want a clearer picture of how modern lower middle market deals are actually financed and structured. 

                                                                      In this episode, we discuss: 

                                                                      • Search fund vs. self-funded vs. independent sponsor — Casey and Feras break down the three main paths into a buy-side deal and how to pick the right one for your situation 
                                                                        • What an independent sponsor actually is — fundless sponsors, typical deal size ($2–10M EBITDA), and how equity and management fees get structured 
                                                                          • What an SBIC is — how these SBA-backed funds bridge the gap between SBA lending and traditional private equity in the lower middle market 
                                                                            • How to build the full capital stack — mezzanine debt, seller rolls, seller notes, and earnouts, and why understanding your financing options (SBA vs. banks vs. SBICs) matters before you negotiate 
                                                                            • Additional Resources 

                                                                              Thinking about buying a business? Connect with the Equity Launchpad team to learn more about acquisition entrepreneurship and upcoming opportunities. 

                                                                              Contact Casey Minshew and Feras Moussa: [email protected] 

                                                                              Explore more: https://www.equity-launchpad.com 

                                                                               

                                                                              About The M&A Launchpad:


                                                                              The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.

                                                                              The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.

                                                                              Connect with M&A Launchpad:

                                                                              🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
                                                                              🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
                                                                              🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

                                                                               

                                                                              31 min
                                                                            • From 27% to 11%: Cutting $4.2M in Taxes on a $25M Business Sale with Nick Saloom and John Blanchard

                                                                              In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Feras Moussa sit down with John Blanchard and Nick Saloom of Engineered Tax Mitigation to unpack how business owners can dramatically reduce the tax hit on a sale. John and Nick explain how they work alongside a seller's existing CPA and legal team to compress effective tax rates, why depreciation recapture catches so many sellers off guard, and how getting involved years before a sale can also boost a company's valuation. 

                                                                               

                                                                              The conversation includes a real case study: a $25 million business sale where proactive tax planning took the blended tax rate from 27% down to 11%, putting an extra $4.2 million in liquid proceeds in the sellers' pockets. 

                                                                               

                                                                              In this episode, we discuss: 

                                                                              • Why tax planning needs to start years before a liquidity event, not at closing 
                                                                              • How personal expenses run through the business quietly suppress EBITDA and valuation 
                                                                              • Why depreciation recapture (Section 1245/1250) surprises sellers who assume they only owe capital gains 
                                                                              • A real case study: compressing a $25M sale from a 27% blended tax rate to 11% 
                                                                              • Deferred Sales Trusts vs. Deferred Sales Trust Plus, and how they compare to a compressed-rate strategy 
                                                                              • Why buyers, not just sellers, can benefit from bringing in a tax mitigation team 
                                                                              •  
                                                                              • Guest Contact Information 

                                                                                John Blanchard, Engineered Tax Mitigation 

                                                                                LinkedIn: https://www.linkedin.com/in/johnblanchard/ 

                                                                                Nick Saloom, CPA, MBA, Engineered Tax Mitigation 

                                                                                LinkedIn: https://www.linkedin.com/in/nick-saloom-7abb27a4/ 

                                                                                Website: etmwealth.com 

                                                                                Phone: 888-799-0288 

                                                                                 

                                                                                Additional Resources 

                                                                                Thinking about buying a business? Connect with the Equity Launchpad team to learn more about acquisition entrepreneurship and upcoming opportunities. 

                                                                                Contact Casey Minshew and Feras Moussa: [email protected] 

                                                                                Explore more: https://www.equity-launchpad.com 

                                                                                 

                                                                                About The M&A Launchpad:


                                                                                The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.

                                                                                The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.

                                                                                Connect with M&A Launchpad:

                                                                                🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
                                                                                🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
                                                                                🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

                                                                                45 min
                                                                              • The $1M Mistake That Made a Broker with Mark Hartmann

                                                                                In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Feras Moussa sit down with Mark Hartmann, Lower Middle Market M&A Advisor and Business Broker at HartmannRhodes and author of *The Sweat Equity Payday*. Mark spent years building a medical claims cost containment company, sold it for eight figures at 42 without hiring a broker, and made every mistake in the book along the way — including not knowing what "working capital" meant until it cost him roughly a million dollars. That expensive lesson, plus his Certified Exit Planning Advisor credential and IBBA training, turned him into a broker who now runs sell-side and buy-side deals in the $1M–$25M enterprise value range, with a specialty in getting sellers deal-ready years before they ever list.

                                                                                In this episode, we discuss:

                                                                                • The "catastrophic mistake" that may have cost him a million dollars: selling his own company without a broker and not understanding the working capital peg or adjustment
                                                                                • What a broker actually does after the LOI is signed
                                                                                • Mark's three pieces of advice for first-time buyers and sellers

                                                                                Guest Contact Information:

                                                                                Mark Hartmann
                                                                                M&A Advisor / Business Broker, HartmannRhodes
                                                                                LinkedIn: https://www.linkedin.com/in/markhartmann/
                                                                                Website: https://www.hartmannrhodes.com
                                                                                Book: *The Sweat Equity Payday* — Amazon bestseller, available in hardcover, paperback, and Kindle (audiobook forthcoming)

                                                                                Additional Resources:

                                                                                Thinking about buying a business? Connect with the Equity Launchpad team to learn more about acquisition entrepreneurship and upcoming opportunities.

                                                                                Contact Casey Minshew and Feras Moussa: [email protected]

                                                                                Explore more: https://www.equity-launchpad.com

                                                                                 


                                                                                About The M&A Launchpad:

                                                                                The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.

                                                                                The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.

                                                                                Connect with M&A Launchpad:
                                                                                🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
                                                                                🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
                                                                                🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

                                                                                36 min
                                                                              • The $14M Deal That Almost Closed with Betsy Kauffman

                                                                                In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Feras Moussa sit down with Betsy Kauffman, Founder & CEO of Cross Impact, a Charlotte-based leadership coaching and organizational development firm, and author of the new book The Fix. Betsy has spent two decades coaching leadership teams through acquisitions, integrations, and everyday dysfunction — and she's also lived the buyer's side of the table herself. She walks through the near-acquisition of a $50M commercial design firm that collapsed on a $14M deal just before closing, the systems-and-process blind spots she sees over and over in newly acquired businesses, and why “the person's not a fit” is usually the wrong diagnosis. 

                                                                                In this episode, we discuss: 

                                                                                • Betsy's path from corporate program manager to founding Cross Impact in 2014, and the TED Talk (“4 Tips to Kickstart Honest Conversations at Work”) that grew out of her coaching work 
                                                                                  • How her practice evolved from agile/technology team coaching into full leadership development after clients kept asking for help with alignment, not just execution 
                                                                                    • Why she wrote The Fix, a business fable built around a core idea: people usually aren't broken — the systems and processes around them are 
                                                                                      • The common pitfalls she sees in newly acquired businesses: no real decision-making process, and no shared language for what basic terms even mean 
                                                                                        • Her own near-acquisition: partnering to buy a $50M commercial design firm for roughly $14M, and getting “a little over our skis” on a first deal 
                                                                                          • The red flag that should have ended it sooner — missed monthly forecasts — and the 11th-hour collapse when the valuation dropped and the sellers wouldn't renegotiate 
                                                                                            • What she'd have fixed post-close: no go-to-market strategy, an earmarked new leader ready to run it, and plans to divest a “shiny object” division 
                                                                                              • The leadership nugget she repeats in every session: alignment does not always equal agreement 
                                                                                                • Why a good coach exists partly to force the tough, lingering decision that everyone already knows needs to be made 
                                                                                                • Guest Contact Information 

                                                                                                  Betsy Kauffman 

                                                                                                  Founder & CEO, Cross Impact 

                                                                                                  LinkedIn: https://www.linkedin.com/in/betsykauffman 

                                                                                                  Website: https://crossimpact.co 

                                                                                                  Book: The Fix — available on Amazon, Barnes & Noble, and Spotify Audiobooks 

                                                                                                  Additional Resources 

                                                                                                  Thinking about buying a business? Connect with the Equity Launchpad team to learn more about acquisition entrepreneurship and upcoming opportunities. 

                                                                                                  Contact Casey Minshew and Feras Moussa: [email protected] 

                                                                                                  Explore more: https://www.equity-launchpad.com 

                                                                                                   

                                                                                                  About The M&A Launchpad:


                                                                                                  The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.

                                                                                                  The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.

                                                                                                  Connect with M&A Launchpad:

                                                                                                  🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
                                                                                                  🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
                                                                                                  🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

                                                                                                  31 min
                                                                                                • 1,500 Deals, 20 Acquisitions, 1 Gut Punch with Sequoya Borgman

                                                                                                  In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Feras Moussa sit down with Sequoya Borgman, Founder & CEO of Borgman Capital, a Milwaukee-based independent sponsor firm that has completed over 20 acquisitions in roughly a decade. Sequoya shares how he left an 18-year career in public accounting — rising to Partner at a Big Four firm — to launch Borgman Capital in 2017 with nothing but a deal under LOI that promptly fell apart a week before close. He breaks down how the independent sponsor model actually works, why the first deal makes or breaks your track record, how people problems quietly tank more investments than anything else, and what Borgman looks for in the food and equipment rental spaces that keep them coming back. 

                                                                                                  In this episode, we discuss: 

                                                                                                  • Why Sequoya walked away from a Partner-track career at a Big Four firm after 18 years in public accounting — and what finally pushed him to make the jump 
                                                                                                    • The gut-punch of his first deal: an LOI lined up before he quit his job that collapsed a week before close when the seller chose his son instead 
                                                                                                      • How he closed his first deal nine months after launching — a material handling manufacturer — and why that exit five years later set Borgman Capital up for everything that followed 
                                                                                                        • The 2026 deal market reality: why only about 50% of deals are closing, big funds competing down market, and what that means for independent sponsors chasing $4–7M EBITDA businesses 
                                                                                                          • Why the biggest risk in any lower middle market deal isn’t the business model — it’s the leadership hire, and how you usually know within the first 30 days if you got it wrong 
                                                                                                            • The independent sponsor structure explained: deal-by-deal Reg D funds, over 500 LPs, co-sponsorship terms, and when Borgman brings in a mezzanine partner 
                                                                                                              • Why food and equipment rental are Borgman’s favorite verticals — and why he’s closing on another equipment rental business tomorrow 
                                                                                                                • How to reach Borgman Capital whether you’re a seller, a deal-finder looking to co-sponsor, or an investor looking to participate 
                                                                                                                • Guest Contact Information 

                                                                                                                  Sequoya Borgman 

                                                                                                                  Founder & CEO, Borgman Capital 

                                                                                                                  LinkedIn: https://www.linkedin.com/in/sequoya-borgman-8a6057a/ 

                                                                                                                  For business owners and deal partners: https://www.borgmancapital.com 

                                                                                                                  For investors: https://www.passthehat.com 

                                                                                                                  Additional Resources 

                                                                                                                  Thinking about buying a business? Connect with the Equity Launchpad team to learn more about acquisition entrepreneurship and upcoming opportunities. 

                                                                                                                  Contact Casey Minshew and Feras Moussa: [email protected] 

                                                                                                                  Explore more: https://www.equity-launchpad.com 


                                                                                                                  About The M&A Launchpad:

                                                                                                                  The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.

                                                                                                                  The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.

                                                                                                                  Connect with M&A Launchpad:

                                                                                                                  🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
                                                                                                                  🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
                                                                                                                  🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

                                                                                                                  32 min

                                                                                                                About M&A Launchpad

                                                                                                                From the publisher's feed

                                                                                                                Gain insights on acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, The M&A Launchpad Podcast equips you with the knowledge and guidance to navigate the world of mergers and acquisitions.

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