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In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Feras Moussa sit down with Antoine Campbell, founder of CEO 929 Business Solutions, to talk about building the back end of a service business so it's ready to scale, take on capital, or sell. Antoine has been a full-time entrepreneur since 2013, starting with a tag and title agency that grew to three locations, then moving into real estate before launching CEO 929 to build marketing systems, custom CRMs, and software for established service businesses.
The conversation covers the low-hanging marketing fruit most new owners miss, why recurring revenue should be the first lever you pull, and a real case study: an AI-powered quoting and checkout tool built for a plumber who specializes in hot water heaters. Antoine also shares how he's now applying that playbook to acquisitions through his new firm, Maurant Ventures including an automated underwriting system and a three-part strategy for sourcing deals directly from sellers.
In this episode, we discuss:
Guest Contact Information
Antoine Campbell
Founder, CEO 929 Business Solutions
Website: ceo929.com
Instagram: @ceo929
Additional Resources
Thinking about buying a business? Connect with the Equity Launchpad team to learn more about acquisition entrepreneurship and upcoming opportunities.
Contact Casey Minshew and Feras Moussa: [email protected]
Explore more: https://www.equity-launchpad.com
Hazem Ahmed co-founded a bank in 2007, grew it to $800M, and sold it. Then he did it again — building Integrity Bank, SSB from scratch into a $360M institution in just 23 months, one of only seven de novo bank charters approved nationwide in 2024.
In this episode, Hazem breaks down what it really takes to charter a bank (an 1,800-page application, a 14-15 month approval process, a $40-50M capital raise) and why he measures success in relationships and reputation, not just the balance sheet.
In this podcast episode, we discuss:
Guest Contact Info:
Additional Resources:
In this episode of the M&A Launchpad Podcast, hosts Feras Moussa and Ben Suttles sit down with Jason Hunt, founder and CEO of Ink Insurance, to unpack one of the biggest hidden risks in small business acquisitions: the personal guarantee. Jason's path here started in restructuring during the 2008 financial crisis, continued through buying and selling his own education company, a decade in tech at Reverb, Amazon, and QuickNode, and finally hit a wall in 2024 when he went to buy another business and got stopped cold by the size of the PG he'd have to sign. With no personal guarantee insurance product on the market, he built one.
The conversation covers how SBA 7(a) loans work without much business collateral, why that makes the personal guarantee so much larger and riskier for buyers of cash-flow-based businesses like professional services and trades, and how Ink Insurance's coverage, claims process, and pricing actually work. Jason also shares how his company (which recently raised $2.2 million) is backed by an A-rated, AM Best–rated carrier, and how the product is starting to solve a newer problem: sellers who roll equity and get stuck personally guaranteeing a loan on a business they no longer control.
In this episode, we discuss:
Guest Contact Information
Jason Hunt
Founder & CEO, Ink Insurance
LinkedIn: https://www.linkedin.com/in/jasonchrishunt/
Website: https://inkinsurance.com
Apply: https://apply.incinsurance.com
Additional Resources
Thinking about buying a business? Connect with the Equity Launchpad team to learn more about acquisition entrepreneurship and upcoming opportunities.
Contact Feras Moussa and Ben Suttles: [email protected]
Explore more: https://www.equity-launchpad.com
In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Ben Suttles sit down with Joseph Cruz, who left a decade-long career in leveraged finance and investment banking at Fifth Third to acquire a sewer and water distributor in the Chicagoland area. Joseph walks through how he found the business on BizBuySell, structured the deal with an SBA loan, seller note, and a side-letter earnout, and what he's learned in less than two years of ownership — from underestimating seasonal cash flow to building toward a broader infrastructure platform.
The conversation is a candid, ground-level look at self-funded search: what it actually takes to structure an SBA deal, why buyers should expect a post-close “J-curve,” and how a search that started industry-agnostic ended up in a defensible, unglamorous niche.
In this episode, we discuss:
Guest Contact Information
Joseph Cruz
President, A&A Equipment and Supply Co.
Website: aa.equipment
LinkedIn: linkedin.com/in/joseph-cruz-47472150
Additional Resources
Thinking about buying a business of your own, whether through a self-funded search or an independent sponsorship model? The Equity Launchpad team helps entrepreneurs navigate every stage of acquisition, from search to close. Reach out at [email protected] to start the conversation.
Explore more resources at: equity-launchpad.com
In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Feras Moussa sit down with Mike Krupit, founder of Trajectify, to talk about mentoring and coaching leaders through the stages of scaling a business — from one to two, two to five, and five to ten — and what it really takes to shift from a founder-led mindset to a CEO-led one. A software engineer turned COO turned CEO across eight Silicon Valley startups over 25 years, Mike walked away from operating companies 13 years ago to build a leadership and organizational development practice instead. The conversation also digs into the acquisition side, including two very different horror stories: a forced take-private during the dot-com bust, and a $1 million company that turned an $8 million offer into a $25 million sale after a bidding war.
In this episode, we discuss:
Guest Contact Information
Mike Krupit
Founder, Trajectify
LinkedIn: https://www.linkedin.com/in/mkrupit/
Website: https://www.trajectify.com
Additional Resources
Thinking about buying a business? Connect with the Equity Launchpad team to learn more about acquisition entrepreneurship and upcoming opportunities.
Contact Casey Minshew and Feras Moussa: [email protected]
Explore more: https://www.equity-launchpad.com
This is a milestone episode of the M&A Launchpad Podcast — Episode 100. In lieu of a guest interview, hosts Casey Minshew and Feras Moussa look back on how they got started in acquisition entrepreneurship and use the milestone to unpack the capital stack in plain terms. They walk through the three main paths buyers take into the lower middle market — the traditional search fund model, the self-funded search model, and the independent sponsor model — and explain how debt, equity, seller rolls, seller notes, earnouts, SBA loans, and SBICs fit together to get deals done.
This conversation is especially useful for anyone trying to figure out which buying model fits them, and for buyers and sellers alike who want a clearer picture of how modern lower middle market deals are actually financed and structured.
In this episode, we discuss:
Additional Resources
Thinking about buying a business? Connect with the Equity Launchpad team to learn more about acquisition entrepreneurship and upcoming opportunities.
Contact Casey Minshew and Feras Moussa: [email protected]
Explore more: https://www.equity-launchpad.com
About The M&A Launchpad:
In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Feras Moussa sit down with John Blanchard and Nick Saloom of Engineered Tax Mitigation to unpack how business owners can dramatically reduce the tax hit on a sale. John and Nick explain how they work alongside a seller's existing CPA and legal team to compress effective tax rates, why depreciation recapture catches so many sellers off guard, and how getting involved years before a sale can also boost a company's valuation.
The conversation includes a real case study: a $25 million business sale where proactive tax planning took the blended tax rate from 27% down to 11%, putting an extra $4.2 million in liquid proceeds in the sellers' pockets.
In this episode, we discuss:
Guest Contact Information
John Blanchard, Engineered Tax Mitigation
LinkedIn: https://www.linkedin.com/in/johnblanchard/
Nick Saloom, CPA, MBA, Engineered Tax Mitigation
LinkedIn: https://www.linkedin.com/in/nick-saloom-7abb27a4/
Website: etmwealth.com
Phone: 888-799-0288
Additional Resources
Thinking about buying a business? Connect with the Equity Launchpad team to learn more about acquisition entrepreneurship and upcoming opportunities.
Contact Casey Minshew and Feras Moussa: [email protected]
Explore more: https://www.equity-launchpad.com
About The M&A Launchpad:
In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Feras Moussa sit down with Mark Hartmann, Lower Middle Market M&A Advisor and Business Broker at HartmannRhodes and author of *The Sweat Equity Payday*. Mark spent years building a medical claims cost containment company, sold it for eight figures at 42 without hiring a broker, and made every mistake in the book along the way — including not knowing what "working capital" meant until it cost him roughly a million dollars. That expensive lesson, plus his Certified Exit Planning Advisor credential and IBBA training, turned him into a broker who now runs sell-side and buy-side deals in the $1M–$25M enterprise value range, with a specialty in getting sellers deal-ready years before they ever list.
In this episode, we discuss:
Guest Contact Information:
Additional Resources:
Contact Casey Minshew and Feras Moussa: [email protected]
In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Feras Moussa sit down with Betsy Kauffman, Founder & CEO of Cross Impact, a Charlotte-based leadership coaching and organizational development firm, and author of the new book The Fix. Betsy has spent two decades coaching leadership teams through acquisitions, integrations, and everyday dysfunction — and she's also lived the buyer's side of the table herself. She walks through the near-acquisition of a $50M commercial design firm that collapsed on a $14M deal just before closing, the systems-and-process blind spots she sees over and over in newly acquired businesses, and why “the person's not a fit” is usually the wrong diagnosis.
In this episode, we discuss:
Guest Contact Information
Betsy Kauffman
Founder & CEO, Cross Impact
LinkedIn: https://www.linkedin.com/in/betsykauffman
Website: https://crossimpact.co
Book: The Fix — available on Amazon, Barnes & Noble, and Spotify Audiobooks
Additional Resources
Thinking about buying a business? Connect with the Equity Launchpad team to learn more about acquisition entrepreneurship and upcoming opportunities.
Contact Casey Minshew and Feras Moussa: [email protected]
Explore more: https://www.equity-launchpad.com
About The M&A Launchpad:
In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Feras Moussa sit down with Sequoya Borgman, Founder & CEO of Borgman Capital, a Milwaukee-based independent sponsor firm that has completed over 20 acquisitions in roughly a decade. Sequoya shares how he left an 18-year career in public accounting — rising to Partner at a Big Four firm — to launch Borgman Capital in 2017 with nothing but a deal under LOI that promptly fell apart a week before close. He breaks down how the independent sponsor model actually works, why the first deal makes or breaks your track record, how people problems quietly tank more investments than anything else, and what Borgman looks for in the food and equipment rental spaces that keep them coming back.
In this episode, we discuss:
Guest Contact Information
Sequoya Borgman
Founder & CEO, Borgman Capital
LinkedIn: https://www.linkedin.com/in/sequoya-borgman-8a6057a/
For business owners and deal partners: https://www.borgmancapital.com
For investors: https://www.passthehat.com
Additional Resources
Thinking about buying a business? Connect with the Equity Launchpad team to learn more about acquisition entrepreneurship and upcoming opportunities.
Contact Casey Minshew and Feras Moussa: [email protected]
Explore more: https://www.equity-launchpad.com
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