Macros work. You still teach them. You still believe in them.
But if you’ve coached long enough, you’ve probably hit the point where macros stop explaining what’s happening with your clients.

In this episode, we’re talking about the moment many coaches experience but rarely say out loud. Clients are compliant, tracking, training, and consistent… and results still stall. Energy drops. PMS worsens. Bloating shows up. And suddenly the tools that once worked feel incomplete.

This isn’t a discipline problem or a mindset issue. It’s a physiology and systems issue.

In this conversation, I break down why this gap happens, where most coaches go wrong when they hit it, and the missing skill set that allows you to coach with confidence instead of guessing.

What You’ll Learn

This episode is for you if you are:

This episode is not for:

Mentioned in This Episode

Ready to Go Deeper?

If you’ve felt that ceiling with macros, this is exactly why Functional Nutrition Coaching exists.

FNC teaches coaches how to connect symptoms, labs, and nutrition into real coaching decisions. You don’t stop being a macro coach. You become a more effective one.

Learn more and apply here:
👉 https://www.themacrouniversity.com/fnc 

Connect With Me:

📲 Instagram: https://www.instagram.com/eveguzmanofficial

📧 Contact: [email protected]

🌐 Learn more about Functional Nutrition Coaching at https://www.themacrouniversity.com/fnc-waitlist 

You’ve been told your labs are “normal.”
Your doctor says everything looks fine.
But you’re exhausted, bloated, not losing weight, not ovulating, or just don’t feel like yourself.

So what gives?

In this episode, I break down why normal labs do not always equal optimal function — especially for women dealing with stress, hormone shifts, metabolic adaptation, or long-term under-fueling.

We’ll talk about what labs actually tell us, what they miss, and how symptoms often show up long before numbers fall outside the reference range.

If you’ve ever felt dismissed, confused, or gaslit by “perfect labs,” this episode is for you.

What You’ll Learn:

Mentioned in This Episode: Free Resource: The Bloodwork Blueprint

Bloodwork Blueprint - Coach’s Edition:

How to Integrate Labs in Your Coaching Business:

Connect With Me:

📲 Instagram: https://www.instagram.com/eveguzmanofficial

📧 Contact: [email protected]

🌐 Learn more about Functional Nutrition Coaching at https://www.themacrouniversity.com/fnc-waitlist 

Functional nutrition goes beyond counting calories or following food pyramids. It’s not about rigid food rules or trendy protocols.

It’s about understanding how food affects your body at a systems level — your hormones, gut, metabolism, nervous system, and immune response — and using that information to make targeted, sustainable decisions.

In this episode, I break down what functional nutrition actually is, what it is not, and why so many people stay stuck when they focus on food choices without understanding physiology.

If you’ve ever done “all the right things” and still felt off, this conversation will help connect the dots.

What functional nutrition really means (without the fluff)

How it differs from calorie counting or generalized nutrition advice

Why two people can eat the same way and have very different outcomes

How symptoms, labs, and intake data work together

Why food alone isn’t always the fix — but it’s always part of the picture

Bloodwork Blueprint - Coach’s Edition:

How to Integrate Labs in Your Coaching Business:

Connect With Me:

📲 Instagram: https://www.instagram.com/eveguzmanofficial

📧 Contact: [email protected]

🌐 Learn more about Functional Nutrition Coaching at https://www.themacrouniversity.com/fnc-waitlist 

In This Episode, You’ll Learn: 

• The major shifts happening on Instagram in 2026
• Why polished, static Stories are actually repelling buyers
• How audience behavior has evolved and what they need from you now
• The subtle mistakes coaches make that interrupt trust and kill conversions
• The foundational principles behind the new C.A.S.H.™ Framework
• Why DM triggers, talking-head videos, and emotional alignment outperform old tactics
• How to begin reshaping your Stories for deeper engagement and better sales

Takeaways 

• Today’s buyers are savvier, more skeptical, and less responsive to hype-driven sales.
• High polish doesn’t equal high trust. Connection beats perfection.
• Over-educating on Stories can overwhelm your audience and halt the buying process.
• Story sequences work best when they mimic real conversations, not presentations.
• The C.A.S.H.™ Framework is designed for how people consume content and make decisions in 2026.

C.A.S.H.™ Framework Workshop:
If your Story views are there but your sales are quiet, it’s time to update your approach. Join the workshop where we’ll break down the full C.A.S.H.™ Framework and teach you how to build Story sequences that convert.

Join here:  https://www.themacrouniversity.com/sell-on-stories 

Episode Summary

Most coaches rush clients straight into a deficit and then wonder why fat loss stalls, biofeedback tanks, or consistency falls apart. In this episode, we break down why maintenance is the real starting line for an effective fat loss phase, and why 4-6 weeks at maintenance sets the entire cut up for success. If your clients struggle to lose fat (or stay consistent), this simple shift changes everything.

In This Episode, You’ll Learn: 

• Why fat loss doesn’t start with slashing calories
• The purpose and power of a 4 - 6 week maintenance phase
• What happens physiologically during maintenance and why it matters
• The key habits you need to solidify before dropping macros
• What coaches should be assessing during the prep window
• The mindset reframes that help clients buy into this process
• How to know when a client is actually ready for a deficit

Takeaways 

• Maintenance is the metabolic warm-up every successful cut needs.
• A stable body responds faster and more predictably to a deficit.
• Consistency at maintenance fixes tracking drift, stabilizes hunger, and improves training quality.
• Most “slow fat loss” issues are actually “poor prep” issues.
• When you prep well, clients lose faster, retain more muscle, and stall less.

What You Should Assess Before Cutting: 

• Energy, hunger, sleep, digestion, stress
• Training recovery and performance
• Tracking accuracy and routine stability
• Consistency across the full week
• Emotional readiness and lifestyle patterns

If you want deeper guidance on programming fat loss phases, adjusting macros, and coaching clients through plateaus, this is exactly what we train inside Macro Mentorship. Learn more through the link in the show notes.

Links & Resources:

Macros Made Simple for Coaches Guide 

Macros don’t have to feel like rocket science. This free guide shows the 3 simple layers I use to help coaches go from confused to confident.

www.themacrouniversity.com/macros-made-simple-for-coaches

 Learn more about Macro Mentorship:  the certification + business mentorship that teaches you how to coach beyond the numbers -→ https://www.themacrouniversity.com/certification 

If you’re still coaching macros like they live in a calculator, you’re missing the most important part: your client’s context.

In this episode, Eve breaks down why macros aren’t just numbers ... they’re communication. You’ll learn how to stop treating nutrition coaching like a math problem and start seeing it for what it really is: a conversation between metabolism, hormones, and lifestyle.

This is the episode that will make you rethink how you build macro plans, how you assess client feedback, and how you coach beyond the numbers.

Because macros aren’t math, they’re metabolism. And once you learn to read the body’s signals, you’ll never coach the same way again.

You’ll Learn:

Key Takeaways:

Power Quote from Eve:

Macros are communication. Every adjustment you make sends a message to the body — and the body always answers. The question is: are you listening?

Links & Resources:

https://www.themacrouniversity.com/masteringtransformations 

Everyone glamorizes working from home as a coach; the freedom, the flexibility, the dream schedule.
But no one talks about how quiet it can get.

In this episode, Eve gets real about the loneliness that comes with working from home as a fitness or nutrition coach. You can coach twenty clients a day and still feel completely alone—because messages aren’t connection. And when the lines between work and life blur, that “dream schedule” can start to feel heavy fast.

Eve breaks down why this loneliness is normal, what’s changed since 2020, and how to rebuild real connection in 2025, both online and off.

How the online space has shifted since 2020 and why connection feels different now

Why isolation hits service-based coaches harder than most

How the “freedom” of working from home can quietly turn into disconnection

The real signs you’re slipping into loneliness (and what your body’s trying to tell you)

Simple strategies to create more structure and connection in your day

What Eve personally does to stay grounded and avoid the “alone but always online” spiral

Feeling lonely working from home doesn’t mean you’re ungrateful or broken—it means you’re human. Your nervous system was never designed to live, work, and connect solely through a screen.

If this episode hit home, take a screenshot and tag @eveguzmanofficial  on Instagram.
Share how you’re creating more connection in your work-from-home life or DM Eve directly to keep the conversation going. She genuinely wants to hear your story.

And if you’re craving community, check out Macro Mentorship — where coaching isn’t lonely, it’s collaborative.

Links & Resources:

 •  •  Connect with Eve on Instagram → @eveguzmanofficial

Everyone glamorizes working from home as a coach — the freedom, the flexibility, the dream schedule.

But what they don’t tell you is how quiet it can get.

In this episode, Eve gets real about the loneliness that comes with being a work-from-home fitness coach — the kind that hits when you’re coaching clients all day but still feel disconnected from actual humans.

You can coach 20 clients a day and still feel completely alone — because messages aren’t connection. The work-from-home dream can get heavy if you don’t build a life that supports you outside of your business.

We talk about:

If this episode hit home, take a screenshot and tag @eveguzmanofficial on Instagram — tell Eve how you’re creating more connection in your work-from-home life.

And if you’re craving community, check out Macro Mentorship — where coaching isn’t lonely, it’s collaborative.

Links & Resources:

Business on Purpose (BOP)

You didn’t choose entrepreneurship to play it safe.
You’re here to create with purpose , build with soul, and lead with your gut even when it goes against the grain → https://www.themacrouniversity.com/business-on-purpose

If you’ve ever wanted to shake a client and say, “Just trust me... eat more food!”… this episode is for you.

In today’s episode, Eve breaks down one of the toughest truths in coaching:
You can’t convince your clients to eat more, stop dieting, or change habits they’re not ready to release.
Because real change doesn’t happen through convincing, it happens through readiness and self-accountability. 

Eve shares why logic doesn’t override fear, how to recognize when a client isn’t ready to change, and how to shift from pushing harder to coaching smarter.
This is your reminder that you’re not failing as a coach, you’re working with real humans who need more than macros and motivation.

You’ll Learn:

Key Takeaways:

Quote from Eve:

“Logic doesn’t override lived experience. Fear is louder than facts. You can’t convince clients to change, you can only meet them where they are and guide them toward their own evidence.”

Links & Resources:

https://www.themacrouniversity.com/masteringtransformations 

Macros work… until they don’t. Every coach has had that client who does everything “right”—hitting macros, workouts, steps, and water—yet the fat loss just won’t happen. Most coaches respond by cutting calories lower, but that’s often the wrong move.

In this episode, Eve breaks down the real reasons fat loss stalls even when the math looks perfect, including metabolic adaptation, hormone imbalances, micronutrient deficiencies, and gut health issues. You’ll learn what to look for, how labs can uncover hidden barriers, and how to shift your coaching approach so you stop losing frustrated clients and start building long-term trust.

What You’ll Learn in This Episode:

Why “eat less, move more” isn’t enough for chronic dieters

The science of metabolic adaptation and how it halts fat loss

How thyroid, cortisol, and estrogen/progesterone shifts impact body composition

The role of nutrient deficiencies and gut health in fat loss resistance

When to reverse diet, support stress and sleep, or correct nutrient gaps before lowering calories again

How using labs (Blood Chemistry, DUTCH, GI-MAP) gives you the tools to troubleshoot effectively

The business advantage of going beyond macros: higher retention, referrals, and authority as a coach

Resources & Next Steps:

Learn more about the Functional Nutrition Coaching Certification (FNC) → https://www.themacrouniversity.com/fnc 

Connect with Eve on Instagram → @eveguzmanofficial