Macros For Life

Episode Summary

Most coaches rush clients straight into a deficit and then wonder why fat loss stalls, biofeedback tanks, or consistency falls apart. In this episode, we break down why maintenance is the real starting line for an effective fat loss phase, and why 4-6 weeks at maintenance sets the entire cut up for success. If your clients struggle to lose fat (or stay consistent), this simple shift changes everything.

In This Episode, You’ll Learn: 

• Why fat loss doesn’t start with slashing calories
• The purpose and power of a 4 - 6 week maintenance phase
• What happens physiologically during maintenance and why it matters
• The key habits you need to solidify before dropping macros
• What coaches should be assessing during the prep window
• The mindset reframes that help clients buy into this process
• How to know when a client is actually ready for a deficit

Takeaways 

• Maintenance is the metabolic warm-up every successful cut needs.
• A stable body responds faster and more predictably to a deficit.
• Consistency at maintenance fixes tracking drift, stabilizes hunger, and improves training quality.
• Most “slow fat loss” issues are actually “poor prep” issues.
• When you prep well, clients lose faster, retain more muscle, and stall less.

What You Should Assess Before Cutting: 

• Energy, hunger, sleep, digestion, stress
• Training recovery and performance
• Tracking accuracy and routine stability
• Consistency across the full week
• Emotional readiness and lifestyle patterns

If you want deeper guidance on programming fat loss phases, adjusting macros, and coaching clients through plateaus, this is exactly what we train inside Macro Mentorship. Learn more through the link in the show notes.

Links & Resources:

Macros Made Simple for Coaches Guide 

Macros don’t have to feel like rocket science. This free guide shows the 3 simple layers I use to help coaches go from confused to confident.

www.themacrouniversity.com/macros-made-simple-for-coaches

 Learn more about Macro Mentorship:  the certification + business mentorship that teaches you how to coach beyond the numbers -→ https://www.themacrouniversity.com/certification 

If you’re still coaching macros like they live in a calculator, you’re missing the most important part: your client’s context.

In this episode, Eve breaks down why macros aren’t just numbers ... they’re communication. You’ll learn how to stop treating nutrition coaching like a math problem and start seeing it for what it really is: a conversation between metabolism, hormones, and lifestyle.

This is the episode that will make you rethink how you build macro plans, how you assess client feedback, and how you coach beyond the numbers.

Because macros aren’t math, they’re metabolism. And once you learn to read the body’s signals, you’ll never coach the same way again.

You’ll Learn:

Key Takeaways:

Power Quote from Eve:

Macros are communication. Every adjustment you make sends a message to the body — and the body always answers. The question is: are you listening?

Links & Resources:

https://www.themacrouniversity.com/masteringtransformations 

Everyone glamorizes working from home as a coach; the freedom, the flexibility, the dream schedule.
But no one talks about how quiet it can get.

In this episode, Eve gets real about the loneliness that comes with working from home as a fitness or nutrition coach. You can coach twenty clients a day and still feel completely alone—because messages aren’t connection. And when the lines between work and life blur, that “dream schedule” can start to feel heavy fast.

Eve breaks down why this loneliness is normal, what’s changed since 2020, and how to rebuild real connection in 2025, both online and off.

How the online space has shifted since 2020 and why connection feels different now

Why isolation hits service-based coaches harder than most

How the “freedom” of working from home can quietly turn into disconnection

The real signs you’re slipping into loneliness (and what your body’s trying to tell you)

Simple strategies to create more structure and connection in your day

What Eve personally does to stay grounded and avoid the “alone but always online” spiral

Feeling lonely working from home doesn’t mean you’re ungrateful or broken—it means you’re human. Your nervous system was never designed to live, work, and connect solely through a screen.

If this episode hit home, take a screenshot and tag @eveguzmanofficial  on Instagram.
Share how you’re creating more connection in your work-from-home life or DM Eve directly to keep the conversation going. She genuinely wants to hear your story.

And if you’re craving community, check out Macro Mentorship — where coaching isn’t lonely, it’s collaborative.

Links & Resources:

 •  •  Connect with Eve on Instagram → @eveguzmanofficial

Everyone glamorizes working from home as a coach — the freedom, the flexibility, the dream schedule.

But what they don’t tell you is how quiet it can get.

In this episode, Eve gets real about the loneliness that comes with being a work-from-home fitness coach — the kind that hits when you’re coaching clients all day but still feel disconnected from actual humans.

You can coach 20 clients a day and still feel completely alone — because messages aren’t connection. The work-from-home dream can get heavy if you don’t build a life that supports you outside of your business.

We talk about:

If this episode hit home, take a screenshot and tag @eveguzmanofficial on Instagram — tell Eve how you’re creating more connection in your work-from-home life.

And if you’re craving community, check out Macro Mentorship — where coaching isn’t lonely, it’s collaborative.

Links & Resources:

Business on Purpose (BOP)

You didn’t choose entrepreneurship to play it safe.
You’re here to create with purpose , build with soul, and lead with your gut even when it goes against the grain → https://www.themacrouniversity.com/business-on-purpose

If you’ve ever wanted to shake a client and say, “Just trust me... eat more food!”… this episode is for you.

In today’s episode, Eve breaks down one of the toughest truths in coaching:
You can’t convince your clients to eat more, stop dieting, or change habits they’re not ready to release.
Because real change doesn’t happen through convincing, it happens through readiness and self-accountability. 

Eve shares why logic doesn’t override fear, how to recognize when a client isn’t ready to change, and how to shift from pushing harder to coaching smarter.
This is your reminder that you’re not failing as a coach, you’re working with real humans who need more than macros and motivation.

You’ll Learn:

Key Takeaways:

Quote from Eve:

“Logic doesn’t override lived experience. Fear is louder than facts. You can’t convince clients to change, you can only meet them where they are and guide them toward their own evidence.”

Links & Resources:

https://www.themacrouniversity.com/masteringtransformations 

Macros work… until they don’t. Every coach has had that client who does everything “right”—hitting macros, workouts, steps, and water—yet the fat loss just won’t happen. Most coaches respond by cutting calories lower, but that’s often the wrong move.

In this episode, Eve breaks down the real reasons fat loss stalls even when the math looks perfect, including metabolic adaptation, hormone imbalances, micronutrient deficiencies, and gut health issues. You’ll learn what to look for, how labs can uncover hidden barriers, and how to shift your coaching approach so you stop losing frustrated clients and start building long-term trust.

What You’ll Learn in This Episode:

Why “eat less, move more” isn’t enough for chronic dieters

The science of metabolic adaptation and how it halts fat loss

How thyroid, cortisol, and estrogen/progesterone shifts impact body composition

The role of nutrient deficiencies and gut health in fat loss resistance

When to reverse diet, support stress and sleep, or correct nutrient gaps before lowering calories again

How using labs (Blood Chemistry, DUTCH, GI-MAP) gives you the tools to troubleshoot effectively

The business advantage of going beyond macros: higher retention, referrals, and authority as a coach

Resources & Next Steps:

Learn more about the Functional Nutrition Coaching Certification (FNC) → https://www.themacrouniversity.com/fnc 

Connect with Eve on Instagram → @eveguzmanofficial 

Macros work—until they don’t. If you’ve ever had a client who tracks perfectly but still can’t break through a plateau, you know the frustration. Lowering calories and adding more cardio only go so far. The truth? It’s not always about the macros.

In this episode, I share why your clients actually want lab testing, how hormone health changes everything, and why integrating labs into your coaching can take you from guessing coach to trusted expert.

You’ll learn:

Why clients want labs (it’s not about the numbers—it’s about clarity and proof).

The hormone red flags most coaches miss that explain stubborn weight, fatigue, and plateaus.

3 lab tests that eliminate guesswork and help you stop second-guessing your strategies.

How to integrate labs + functional nutrition into your coaching without throwing out your macro model.

Why labs raise your credibility and retention and position you as the go-to coach in your niche.

If you’re ready to move beyond macros and start solving the deeper issues that keep clients stuck, this episode is your roadmap.

Resources & Next Steps:

Learn more about the Functional Nutrition Coaching Certification 

Connect with me on Instagram: @eveguzmanofficial

Sabra Cawby transformed her coaching practice by diving into functional nutrition and hormone-focused strategies. In this episode, she shares how shifting from macro-based coaching unlocked deeper client transformations—from gut healing and weight loss to pregnancy and hormonal balance.

Sabra is a Certified Functional Hormone Specialist, Functional Nutritionist, and Certified Personal Trainer. She helps clients uncover root causes of issues like low energy, gut dysfunction, perimenopause, and hormonal imbalances—even when conventional labs return “normal” results.

Her mission: help men and women feel strong, balanced, and confident using functional testing like GI‑MAP testing, functional blood chemistry, cortisol testing and more. Sabra Cawby Wellness Coaching, is based in Florida. Sabra leverages her background as a former dental hygienist and athlete to craft integrative wellness coaching that’s rooted in science and real-world results.

1. Sabra’s Coaching Roots

How she got started in nutrition and fitness coaching with macro tracking and training routines.

The frustrations she faced when clients plateaued, despite doing “all the things right.”

The moment she realized that macros alone weren’t enough—and the functional tools her practice was missing.

2. The Shift to Functional Nutrition

Her experience with Macro Mentorship and how FNC (Functional Nutrition Certification) expanded her toolkit—especially through gut testing and cortisol management.

The first time she used GI-MAP and DUTCH testing with clients: dramatic improvements followed (a client losing 10–15 lbs and improving IBS within 14 weeks).

How adding lab-based strategies not only changed outcomes but doubled her business and boosted her coaching confidence.

3. Client Transformations & New Offerings

A client who got pregnant in the first month after shifting to hormone-based root cause coaching.

A gut health client who had tried everything—until Sabra identified and removed virulence factors through lab testing.

A weight-loss client who finally felt “unstuck” and like a completely new person.

Launching a focused program for women with PCOS, menstrual cycle, and fertility issues—offering an alternative to receiving only birth control as a solution.

4. Sabra’s Advice for Coaches

To coaches confident in macros but hesitant about functional testing: why this approach might be exactly what your practice—and your clients—need.

How functional tools often fill the gaps that even the most well-planned macro strategies can’t reach.

If you’ve ever felt your coaching “hit a wall,” this episode illustrates how functional nutrition can be the game-changer.

You’ll walk away with practical inspiration—and actionable strategies—for using testing tools to drive client breakthroughs and grow your business.

See real examples of lab-based transformations (think gut healing, hormonal balance, and fertility wins).

Understand how to integrate tools like GI-MAP, DUTCH, and cortisol testing into your coaching toolkit.

Get a front-row view of how one coach confidently navigated her way from macros-only to root cause mastery.

Connect with Sabra: https://www.instagram.com/sabracawbywellness/

Sabra's website: https://www.sabracawbycoaching.com/ 

Connect With Eve at MacroU:

📲 Instagram: https://www.instagram.com/eveguzmanofficial

📧 Contact: [email protected]

🌐 Learn more about Functional Nutrition Coaching at https://www.themacrouniversity.com/fnc-waitlist 

📧 Want to know what labs to actually run each year: https://www.themacrouniversity.com/the-bloodwork-blueprint

Welcome to our new coach series, Beyond the Certification: how coaches turn knowledge into transformation.

In this episode, Eve sits down with Rose - an alumni of both Macro Mentorship and the Functional Nutrition Coaching Certification we talk about:

In this episode of Macros for Life, we sit down with Rose Ryan, founder of Garage Girl Fitness, who’s built a powerhouse brand helping women—from teens to women in their 60s- find strength, confidence, and real results beyond the gym.

With a strong background in personal training, fitness classes, and nutrition, Rose has evolved her approach to focus deeply on women’s hormones, especially during perimenopause and beyond.

Rose shares how carb cycling, smart nutrition strategies, and a deep understanding of hormonal shifts have become game changers for her clients, some of whom have lost nearly 100 pounds under her guidance.

But her story isn’t just about client results.

Rose opens up about how investing in her own education, joining a community of like-minded coaches, and leaning into business mentorship helped her grow from a local fitness coach to a thriving entrepreneur with a mission that’s bigger than macros....so much that she has sold out her personal training & fitness coaching.

What You’ll Learn:

Connect with Rose: https://www.instagram.com/garagegirlfitness/ 

Connect With Me:

📲 Instagram: https://www.instagram.com/eveguzmanofficial

📧 Contact: [email protected]

🌐 Learn more about Functional Nutrition Coaching at https://www.themacrouniversity.com/fnc-waitlist 

📧 Want to know what labs to actually run each year: https://www.themacrouniversity.com/the-bloodwork-blueprint

Welcome to our new coach series, Beyond the Certification: how coaches turn knowledge into transformation.

In this episode, Eve sits down with Payton Beaver - an alumni of both Macro Mentorship and the Functional Nutrition Coaching Certification we talk about:

Connect with Payton: https://www.instagram.com/paytonbeav/ 

Connect With Me:

📲 Instagram: https://www.instagram.com/eveguzmanofficial

📧 Contact: [email protected]

🌐 Learn more about Functional Nutrition Coaching at https://www.themacrouniversity.com/fnc-waitlist 

📧 Want to know what labs to actually run each year: https://www.themacrouniversity.com/the-bloodwork-blueprint