If you’ve ever wanted to shake a client and say, “Just trust me... eat more food!”… this episode is for you.

In today’s episode, Eve breaks down one of the toughest truths in coaching:
You can’t convince your clients to eat more, stop dieting, or change habits they’re not ready to release.
Because real change doesn’t happen through convincing, it happens through readiness and self-accountability. 

Eve shares why logic doesn’t override fear, how to recognize when a client isn’t ready to change, and how to shift from pushing harder to coaching smarter.
This is your reminder that you’re not failing as a coach, you’re working with real humans who need more than macros and motivation.

You’ll Learn:

Key Takeaways:

Quote from Eve:

“Logic doesn’t override lived experience. Fear is louder than facts. You can’t convince clients to change, you can only meet them where they are and guide them toward their own evidence.”

Links & Resources:

https://www.themacrouniversity.com/masteringtransformations