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This Moms Who Build episode features Katie Higginbotham, founder of Katie Higg Design, a creative studio helping CEO moms build colorful, strategic brands that reflect both their expertise and their real lives.
Katie opens up about her journey from agency life to full-time entrepreneurship, what it’s like to build a thriving design business while raising (soon to be) four kids, and how community support helped her make bold moves like self-funding her maternity leave.
Together, Mariah and Katie talk about redefining ambition in motherhood, finding alignment with your clients, and creating the kind of freedom that lets you be fully present for both your business and your babies.
If you’ve ever dreamed of building a business on your terms or wondered how to balance creativity, motherhood, and growth, this conversation will remind you that it’s all possible.
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In the first episode of the Moms Who Build mini-series, Mariah introduces Carolina Martinez, a financial coach helping faith-driven women build wealth that aligns with their values. Carolina shares how she went from financial advisor to entrepreneur, paid off $87,000 of debt, and launched her business while her son was just seven weeks old.
This conversation brings a refreshing and grounded take on money. Mariah and Carolina explore how faith, stewardship, and trust intersect with wealth building, why financial systems create more freedom (not restriction), and how moms can take simple steps toward generational abundance.
If you’ve been craving peace with money or are ready to take the next step toward financial confidence, this episode will remind you that it’s never too late to start. You don’t have to do it perfectly to build something lasting.
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What if building wealth has less to do with hustle and more to do with your nervous system?
In this episode, best-selling author and wealth mentor Angie Garner joins Mariah to explore how safety, regulation, and trust in your body are the true foundation for wealth and impact. Angie shares her journey of breaking free from hustle culture, creating financial freedom, and reclaiming wealth as something deeply connected to wholeness rather than burnout.
This conversation will leave you rethinking the way you approach money, motherhood, and success, reminding you that true wealth isn’t just about the number in your bank account, it’s about how supported and safe you feel along the way.
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Planning maternity leave as a business owner isn’t the same as planning one in a 9–5. There’s no HR department handing you a guidebook, and often the pressure feels heavier. How will you step away from clients, keep revenue consistent, and still allow yourself time to rest?
In this episode, Mariah is joined by Alyson Caffrey, founder of Master Maternity Leave, systems strategist, and mom of two, to talk about what it really looks like to create a supportive, flexible, and sustainable maternity leave as a mom in business. Alyson shares her own journey from burnout and guilt to building systems that not only gave her peace of mind but also transformed her business.
Whether you’re pregnant now, dreaming about another baby, or simply craving more balance between work and motherhood, this conversation will show you how maternity leave can become a springboard into a better, more sustainable version of your business.
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You don’t have to choose between creativity and profitability in business.
In this episode, Michelle McAfee, photographer, studio owner, and business mentor, joins Mariah for a conversation about weaving artistry and strategy together in a way that actually works. With more than 17 years of experience, Michelle shares how following curiosity has shaped her career, why systems are essential for freedom, and what it looks like to build a business around your life instead of the other way around.
Together, they talk about how to know when it’s time to pivot, the role of community in sustaining your work, and why carving out space for creativity is key to staying profitable for the long haul. This conversation is both inspiring and practical, reminding moms that you can follow the arrows toward what lights you up and still create a thriving, sustainable business.
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What if the way you talk about your business was the key to unlocking more clarity, confidence, and connection?
In this episode, brand strategist Ashlee Sang joins Mariah for a conversation about going beyond the typical “elevator pitch” and finding the language that truly moves people. Ashlee shares why your messaging is the foundation of your business and how values-driven clarity helps you stand out without having to shout louder.
Together, they explore how moms in business can stop spinning their wheels, simplify their messaging, and use it as a guide for everything from websites to offers to PR opportunities. Whether you’re fumbling through introductions, second-guessing your content, or ready to pitch bigger opportunities, this conversation will help you see messaging in a whole new way.
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Imagine if dreaming bigger didn’t come with guilt, comparison, or the pressure to make yourself smaller.
In this episode, mindset coach Emily Collins joins Mariah for a conversation about rewriting the rules of motherhood and business. Emily shares how curiosity, values, and community can help you step into a bigger vision for your life while staying grounded in what matters most.
Together, they explore what it means to integrate ambition and motherhood, how to release perfectionism, and why giving yourself permission to take up space is one of the most powerful things you can do.
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What if the smartest move you can make in your business right now isn’t pushing harder, but allowing yourself to pause?
In this solo episode, Mariah opens up about what it really looks like to feel stuck as a mom in business and how to move through it with honesty, rest, and sustainability. She shares how to recognize when you’re carrying pressure that isn’t yours, and how to create rhythms that actually support you instead of draining you.
If you’ve been questioning your pace or craving a reset, this episode will help you step back, release unrealistic expectations, and re-engage on your own terms.
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Feeling good in your body isn’t a luxury. It’s the foundation for how you show up as a mom, a partner, and yourself.
In this episode, Mariah and functional medicine practitioner Mikayla from Modern Holistic explore what really lies beneath burnout, hormone imbalance, and the everyday health struggles so many moms face. Instead of chasing quick fixes, Mikayla shares how to start building a foundation of health that works with your life as a mom.
If you’ve been running on empty, ignoring symptoms, or putting your well-being last, this conversation will remind you that taking care of yourself is not selfish. It is essential.
In this episode, you’ll hear:
• Why common symptoms like migraines or fatigue are often signals of something deeper
• How stress builds up over time and what to do when your body says “enough”
• Simple practices that help you feel better without overhauling your whole life
• A refreshing reframe that shows why caring for your health is caring for your family
Connect with Mikayla:
• Website: modernholistic.org
• Instagram: @modern.holistic.wellness
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The missing link in your business might not be another strategy, but a single clear offer.
In this episode, Signature Offer Cultivator Mallory McGary shares why your signature offer is more than just something to sell. It’s the heartbeat of your brand, your thought leadership, and the doorway people walk through to work with you.
Together, Mariah and Mallory explore how to release the pressure of being “an expert in everything,” why niching actually opens more doors instead of closing them, and how to avoid stitching together an offer you don’t even believe in. Mallory’s approach feels both grounding and liberating, helping entrepreneurs cut through the noise, claim their space, and build momentum with clarity.
In this episode, you’ll hear:
• Why a signature offer is the key to growth, visibility, and being seen as a leader
• The three fears that keep entrepreneurs stuck with too many offers
• How niching down can actually expand your opportunities instead of limiting them
• The difference between an offer problem and a messaging problem
• A permission slip to simplify and finally feel clear and confident in your work
Connect with Mallory:
• Website: beautifullyblooming.com
• Instagram: @mallorymcgary
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From the publisher's feed
Welcome to the Made for Mothers Podcast, your go-to source for candid and relatable conversations about motherhood and entrepreneurship. Think of this show as your new mom friend, where we dive…
I'm your host, Mariah Stockman, and I wear all the hats, from being a boy mom to serving as a marketing mentor for mothers and running a 6-figure marketing agency. On top of all that, I'm the proud founder of the Made for Mothers Community.
This show is all about sharing real stories and practical strategies from fellow mother-run business owners. We’re diving into that pivotal moment in motherhood when we went back to work as a new mom and said, "Ooooh, it's like this now." but here's the catch, we're all there, all the time, no matter what season of motherhood we're in. Facing unexpected challenges like when our kids get sick or the childcare cancels, and moms are PROS at turning 'uh-oh' moments into 'ah-ha' solutions and THAT’s what we’re going to shine a light on.
So, what’s my story? Why Made for Mothers?
When I became a mom, I discovered firsthand the lack of support for the "I-have-a-new-baby-and need-to-answer-a-million-emails-and-have-no-childcare-and- work-i- still-really-love” situation. I soon realized how resourceful motherhood had made me and this path of serving moms naturally unfolded for me, and i am just so so glad you're here!
When I leapt to pivot into mentoring moms I had no idea what it would look like, I had no idea if it would work, but I just knew that this "season" I'm in, the one where my babies come first might be here to stay. I wanted to surround myself with women who are living the beautiful chaos of balancing motherhood and business, who understand that where early nap wake-ups, teething disruptions, and sleepless nights are part of the package... and on top of that, we're passionate and driven and bold and believe that yes, we can do both. If you just said a resounding "YES" tune in, cause you belong here and these are the stories we share.
The Made for Mothers Podcast is your space to connect with the real stories, strategies, and insights that bridge the gap between being a mom and a founder. So, grab your headphones, reheat your coffee, and let's go!
Connect with me on Instagram @mariahstockman
Learn more about working with me by visiting my website at www.mariahstockman.com

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