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- Rumors of Intuit buying MailChimp for $10 Billion validate SMB / Agency strategy
With an EBITDA of $300,000 million, MailChimp is apparently going to be sold for an eye popping $10 Billion. With a product forward approach they have built a great product for small business audiences and agencies. While it is a great compliment to Intuit’s other small business products, can Intuit leverage this successful brand or will they fail as they have in other acquisitions?
- Will 1-800-Contacts suing Warby Parker over trade name use in Adwords upend the rules?
1-800 Contacts takes a very aggressive stance claiming that Warby Parker Adwords ads infringed on its trademarks and deceived customers.They allege that Warby Parker bought advertisements tied to Google and other searches of the 1-800 Contacts brand, ads which route consumers to a page on Warby Parker's website that, according to the plaintiff, "mimics key elements of the 1-800 Contacts website."
Will the rules around advertising against a trade name change?
- PE firm Apollo Completes Yahoo Acquisition, will Yahoo succeed?
Among "internet insiders" and urban sophisticates, there's a tendency to dismiss Yahoo. However in many areas of the US, Yahoo's brand remains viable. One question: will Apollo invest in the company or just extract cash? The endgame is likely a return to the public markets. But that requires a growth story.
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By Greg Sterling, Mike Blumenthal & David Mihm
5
66 ratings
Send us a text
- Rumors of Intuit buying MailChimp for $10 Billion validate SMB / Agency strategy
With an EBITDA of $300,000 million, MailChimp is apparently going to be sold for an eye popping $10 Billion. With a product forward approach they have built a great product for small business audiences and agencies. While it is a great compliment to Intuit’s other small business products, can Intuit leverage this successful brand or will they fail as they have in other acquisitions?
- Will 1-800-Contacts suing Warby Parker over trade name use in Adwords upend the rules?
1-800 Contacts takes a very aggressive stance claiming that Warby Parker Adwords ads infringed on its trademarks and deceived customers.They allege that Warby Parker bought advertisements tied to Google and other searches of the 1-800 Contacts brand, ads which route consumers to a page on Warby Parker's website that, according to the plaintiff, "mimics key elements of the 1-800 Contacts website."
Will the rules around advertising against a trade name change?
- PE firm Apollo Completes Yahoo Acquisition, will Yahoo succeed?
Among "internet insiders" and urban sophisticates, there's a tendency to dismiss Yahoo. However in many areas of the US, Yahoo's brand remains viable. One question: will Apollo invest in the company or just extract cash? The endgame is likely a return to the public markets. But that requires a growth story.
Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
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