Make a Million in Menopause

If you know anything about Sarah Leather, you know she is all about Signature Programs. Whether that is 1:1 Signature program or a 1:Many Signature program, it's the transformational process that you take your clients through, to go from where they are stuck, to where they want to get to.

In this training, Sarah will take you through all the steps the Kickstart day that Sarah uses with her clients to give the participants a real deep dive into it. This is a pivotal part to her Signature Program School and super important to get this mapped out whether you are new to business or have been in business for a while and want to map out a new income stream, or have an area of your business that doesn't feel in alignment.

Today's podcast talks through the tangible steps that you can start doing now, and how you can do this in a day yourself:

1. Know Your Business Model – how you find clients, how you work with your clients. It could be a typical service based industry model, Sarah typically works with coaches or consultants who are working either 1:1 or already have a group, 1:Many program or perhaps a retreat, a seminar or a course. How are you going to be bringing clients into your program, Also your price point, length.. this is the framework
2. OPTYS – One Problem That You Solve. What is the problem that you solve for your clients, and everyone will understand this from your marketing. You may be Multi-passionate, Multi-talented and Multi-skilled.. but! Be clear about the one thing you do, otherwise it will be confusing to potential customers
3. Client Mind-set and Sarah's STEAR process. Get clear on the before and after scenario. What is it they are thinking before they work with you and the tangible results they want to get at the end of working with you? The during part is your signature program, and how you get them from the 'before' to the 'after' scenario.
4. Your signature program. The elements of your program could include things like, coaching, teaching, implementation, accountability, resource materials, 1:1 time, group calls. These can all go into the signature program, but which elements are going to help your clients get the results they are looking for. Which are necessary and which is an extra layer of support to bring the transformation for your client?
5. Pricing your Signature Program. What price is representative of the value and the market that you want to market to. How do you position yourself in the marketplace?
6. Getting clients! There are a gazillion ways to market your signature program.. but how do you choose? Sarah talks about Signature Workshops as a simple way to introduce clients to your program and the process of client nurture around that.
7. Lead Generation. How you find people to fill your signature workshop and keep them engaged until they are ready to commit to your program.
8. How to sell… the steps to the buying process and what happens when your customer has found "their person".
9. What are the next steps to make sure this all works out?

Make sure you're signed up for the next live show and The 1:Many Method 5-day virtual retreat here:

https://thesarahleather.com/retreat/

Love it or hate it, Facebook is an incredible free marketing tool. One of the most valuable parts of this platform is the ability to harness groups to create clients. As I'm sure you've heard me say before, clients are not created on Facebook. Or any other social media platform, or your website.Clients are created in your mind with your thoughts. I'm not going to go into this too much today as I want to give you some fab tips on using groups to generate, nurture and convert leads into paying clients.You have 2 choices with groups:

1. Other people's groups:Find groups where your people are (search for them).Follow the guidelines- don't get on the wrong side of the group owner/admins. Eg don't go live when it's against the guideline! Comment & create engagement before offering anything. Track the groups you are in & when you can post. Go all-in with 3 groups. Paid groups can be amazing for marketing but you need to be mindful
2. Your own group:An amazing way to gather potential clients, give great value and invite them to take the next steps with you. Have a distinct purpose for your group- don't be too vague or general. The group name needs to be clear who it's for & what they'll get out of it. You can ask questions when they request to join, tag people on posts that may interest them, Use a spreadsheet to track your members, especially the answers to the questions. You need to take the details from the answers BEFORE you approve them as once they're gone, they're gone. Create engagement: polls, questions, copy posts, tell stories, livestreams (important to do these) etcHave the group set up well in the settings. Totally fine to have 'approve all posts' function on.

Here is my basic group strategy with my own group:Run a monthly 5-day virtual retreat where I give incredible valueDo a weekly live show in-between.Post most days. Have some cool stuff in the Guides eg weekly live show replays.

Make sure you're signed up for the next The 1:Many Method 5 day virtual retreat here:https://thesarahleather.com/retreat/

VIP Days (also called Intensives or Strategy Days) can be an incredible part of your business, offering huge value to your client/s as well as being highly profitable. They are a way to work intensively with your client to deliver a particular result. In this episode I share all the details I can so you can create your own VIP Day in your business.I've done over 60 VIP Days in my business, helping clients to map out a strategy & mindset for success. As I no longer offer 1:1 work with clients & am all about the 1:Many, I thought VIP Days were a thing of my past.

But no! Group VIP Days work so well. I've done them in-person, including a London event (where I trained on business strategy in morning & did a mastermind session all afternoon) plus at my retreats. Now I'm creating one in my Signature program to do a Signature Program Kickstart.See the free training I did in my community here:https://www.facebook.com/groups/makeamillionmethod

Why you need a hybrid group coaching program to scale your business to 6 & multi-6 figures.I love Signature group coaching programs SO much- especially a 'hybrid' one. By hybrid, I mean layers of support built in that isn't just '2 group calls a month'. I teach The 1:Many Method which basically means using workshops to fill your Signature Program. This can be 1:1 or group program. By Signature I mean your process. The steps you take your clients through to get a result. The aim for your group program is to get the best possible results for your clients. I believe having a hybrid Signature Program will do this better than any other business model. Even better than 1:1 work.In this episode I share:All of the 'elements' that can be included in your program. How your hybrid program doesn't have to have 1:1 support with you. What I'm doing in my business to scale to 7-figures with my hybrid group program.Why you don't have to have a hard start & finish date to your program & what to do instead.

Make sure you're signed up for my next free The 1:Many Method virtual retreat at https://thesarahleather.com/retreat/

Are you sacrificing your long-term vision for short term success? This is a question I'm always asking my mastermind clients. Yes, we need to make money in the short-term. Every business owner needs to know how to create cash fast. Without cashflow- a business is not a business.

I want every one of my clients to have a 'scaling' mindset. To scale your business means 3 things:

1. More clients
2. More money
3. Less time

I love working with a '3 year scale plan'. Of course we never know exactly where we will be in 3 years but if we have a scale plan then we know what we need to focus on over the next 6-12 months to move towards the 3 year goal.

I have the dates of my signature workshops mapped out for the next 6 months which means I know the focus with my business every week. You can have a 3 year scale plan to get to 6, multi-6 or 7 figures.

The best way I know how to get there is with a hybrid group coaching program. Yes, there are lots of business models that can take you to the income you desire. But for me, it's so important that my clients get the best results possible. For this, they need more than coaching or training alone. They need help with accountability, implementation and focus. They need mindset help to keep them on the path when their brain tells them they are not in the mood today (top tip- stop waiting to be in the mood). And they also need reminding to have some fun along the way. Scaling needs to be SIMPLE. You need a strategy to do it. That's why I love The 1:Many Method SO much. It's a simple plan to fill your Signature Workshop to fill your Signature Program. Scaling also needs a lot of mindset support. It's one thing to have a plan, it's another to implement and show up. I have a process I use with my clients that helps them to see their thoughts are creating their current reality. I help them to align their thoughts to the results they want to create and this is where the magic happens. Your business can't outgrow the belief you have in yourself to run it. A big part of working my 3 year scale plan is being accountable to my 'boss'. Of course I'm the CEO of my company but there's something more important than me. My calendar. If you want a crystal ball to tell you exactly what's going to happen in your business, then look at your calendar. It's all there. Or not! I build a lot of spaciousness into my schedule. Time for deep thinking & journaling. But mostly it's lead gen, lead nurture, lead conversion & delivery to clients with my group calls. Not so sexy! But that's where the fun and freedom is. Make sure you are in Create Clients with The 1:Many Method free community so you are part of the next retreat to learn more about The 1:Many Method so you can scale to 6, multi-6 or 7 figures:https://thesarahleather.com/retreat/

This week Sarah speaks with her client Teresa Haag about her transition from a corporate career to being a full-time artist & coach.

'I left a comfy corporate job and built my art business from the ground up...raising two babies, pinching every single penny. I knew I was meant for more...but I just didn't know how to get there - so I figured it out, and in just a couple of years had a multiple 6 figure art business...but more importantly, was spending my days making my art, sharing it with people, and building a business and a life that I could have never imagined possible.'

Listen to this entertaining episode and hear how it's possible to go from the 'starving artist' mentality in any industry and create a multiple-5 figure business doing what you love. See Teresa's incredible work at https://www.teresahaag.com/

Also, don't miss Sarah's weekly live show in her group to help you to Create Clients with The 1:Many Method: https://www.facebook.com/groups/1tomanyretreat

Recently one of my clients said 'it's easy for you because you're already a thought leader as a business coach'.A "thought leader" is someone who is seen as an expert in a specific field; they're capable of introducing new ideas and influencing other people in the industry to make certain decisions or take certain actions.

This is why you need ONE Signature Thing to go all in with & own your thought leadership.

In my former health niche, I was called 'the baby making lady'. I always maintained that the title was given to me by my students at the college where I lectured & supervised in the student clinic.

Yes, I was given this title. But I didn't have to receive it. I could have continued to promise to help all the people with all the things. And I became a 'thought leader' in this industry. Because I chose to be one.

On this episode I share with you:1. How I used to struggle with sharing my thoughts. I wanted to validate them with tangible research or something that wouldn't create anyone saying that I wasn't qualified to speak about my niche.2. The 2 things that are the essential ingredients for being a thought leader in your niche.3. How not to limit yourself and have the courage to speak your truth.

To get regular free training livestreams, make sure you're in my fab free Facebook group here:https://www.facebook.com/groups/makeamillionmethod

There are probably a lot more than 3 reasons you're not where you want to be in your business but today Sarah Leather speaks to the ones that stand out the most for her right now. If you're ready to take things up a notch then listen in to hear how you can move the needle in your business by having these 3 things in place.

Here's what you will learn in this episode:

1. Why doing all the things for all the people is holding you back (& what to do about it).
2. The simple thing that will move people from not taking any notice of you to wanting to follow you.
3. What to do with your free content to make sure that people are more likely to buy from you.

Make sure you are joining us for the next free training so you can get The 1-Many Method working for you at https://thesarahleather.com/retreat/

There's ONE thing that I encourage my mastermind clients to do every month in their business. I also do this one thing after everything. I've been doing this thing for years and it works. I do it at the end of each week. I do it after sales calls. I do it after each launch.It's called a CEO Debrief. The main components are: 1) What worked (& how did you celebrate)?2) What didn't work (& what did you learn)?3) What needs to change (& what strategy will you use)?During this episode I shared my CEO Debrief for her latest launch for Signature Program School. I break it down so you can see how this simple process can make a huge impact on your business. I also mentions the next free Masterclass that you can access at https://thesarahleather.com/masterclass

It's been an amazing week at The Sarah Leather & co HQ with the arrival of a brand new home office. It's a beautiful bespoke building and was craned over our house onto it's resting place overlooking the Atlantic Ocean.

It's been all good except for a bit of an internet drama when I was kicked off my own training call after the first 10 minutes! But luckily I have amazing support and it all worked out well.I'm currently running 'The 1:Many Method' virtual retreat and sharing everything I can about creating a highly profitable business with your Signature Program. The biggest struggle I see in my clients is lead generation. Getting enough clients to fill their program. This is where The 1:Many Method steps in. In this episode I share:What The 1:Many Method is.The best way I know how to fill your Signature Program using The 1:Many Method.The different ways you can run a Signature Workshop to fill your Signature Program.

To make sure you get access to The 1:Many Method free virtual retreat go to:https://thesarahleather.com/retreat/