Make Marketing Suck Less for Expertise-Driven Solo Businesses

Good marketing and messaging leads people through the content you create and cultivates conversation with the purpose of helping your audience make a decision of whether or not they want to work with you. This is also known as lead generation. But what do you do when your leads dry up? That's what we're going to cover on today's episode. Listen in now! Visit this episode's blog post here for a transcript and links: https://drmichellemazur.com/2021/03/why-youre-not-getting-any-leads-and-what-do-about-it 

Last week on Rebel Uprising we talked about how large your audience needs to be in order to be sustainable, because the truth is, most businesses cap out at 100 true fans. So what do you do when your audience stalls out? That's exactly what we're going to talk about on this week's episode of the show. Visit today's blog post here for a transcript and links: https://drmichellemazur.com/2021/03/what-to-think-about-when-your-audience-growth-stalls-out 

You most likely started your business because you love what you do, right? Not because you love spending all of your time on social media. But here's the thing, social media is a necessary evil. So with that in mind, how big of an audience do you really need to create a sustainable business? My short answer for you is 1,000 and we'll be discussing why this is on today's episode of Rebel Uprising. Visit this episode's blog post here for links and a full transcript: https://drmichellemazur.com/2021/03/how-big-of-an-audience-do-you-really-need-to-have-a-sustainable-business.html 

Have you ever tried to skip steps in your business? I see it so often, myself included. Sometimes skipping steps is fine and it gets you where you want to go even faster. But most of the time we skipped something that is foundational and holds us back from reaching more people, growing our business and even making more money. When our business is not growing the way we want to, despite our efforts, it's time to take a pause and figure out what's missing. So, what is that missing foundational piece in nearly every online business? Well, that's exactly what we're going to talk about today on the podcast. Visit today's blog post here: https://drmichellemazur.com/2021/03/the-missing-foundational-piece-of-nearly-every-online-business-owner.html 

Are you on the cutting edge of your industry? Are you doing something that no one else is doing? Or perhaps you're doing something so innovative and new that people don't even know that they have the problem you solve yet.? If you found yourself nodding yes o any of these questions, then you don't want to miss this week's episode of the podcast. We're talking with Kari Schwear, founder of the Question the Drink movement. She struggled with the same issues you're having and is sharing how to create messaging that still works! Visit today's show notes page post here: https://drmichellemazur.com/2021/02/question-the-drink-with-kari-schwear.html 

Have you been telling yourself that you're not good at sales? Or don't market your business successfully? I've got two pieces of good news, you're not alone in this thought and you're better at marketing than you think. Tune in to today's episode to hear how bro marketing tactics have clouded the beliefs you have about sales and how to reframe this mindset. Visit today's blog post here: https://drmichellemazur.com/2021/02/the-one-reason-youre-better-at-marketing-than-you-think.html 

The single best investment I made early on in my business was SEO optimization. SEO helps your content to be found on Google, stay relevant, and forges you as the authority in your industry. Today on the podcast I brought on Meg Casebolt, an SEO expert from Love at First Search. Listen in to hear how SEO can make you less dependent on social media platforms and help get your work found while continually growing your audience.

Visit today's blog post here: https://drmichellemazur.com/2021/02/love-at-first-search-with-meg-casebolt 

Authority... what is it and how can you claim it? I've been thinking about this a lot lately because time and time again I have seen authority be abused, especially when bro marketing tactics are used. I remember when I first started my business, I struggled to find my authority and be confident in it. I often compared myself to other leaders in my industry until I was able to lean on my experience, my education, and the credibility that I created throughout the years. So how can you find your unique authority to have a thriving business? That's exactly what we're talking about today on the show! Visit today's blog post for a full transcript and links: https://drmichellemazur.com/2021/02/authority-how-to-claim-it.html 

Every Monday, I always sit down to review the week that I had before, and I asked myself this one question: What's one project that I move forward last week that future Michelle will thank me for? Sometimes it's working on a sales page or updating my playbooks that I use with my clients. And sometimes it's revising and expanding the Three Word Rebellion book. 

And other times it's nothing. The week got away from me. I had client work. There were things going on in the world that were distracting to me and I didn't get done what I set out to do. And I want to say, sometimes that is absolutely okay. We need those respite weeks to recharge our creativity. But more times than not, it bums me out. 

And then I read a book that changed everything. It was one simple thing I could do every week that would guarantee that I get something done. At least one thing done to move a project forward where future Michelle would be thrilled with past Michelle. Where I could feel like I was getting ahead and not behind in the things I was working on. Or I can feel like I was a success.

So I did what my guest, Rob Hatch, calls “putting success in your way.” And when I heard that phrase, I thought, “Wow, what a great Three Word Rebellion.” And I knew I had to talk to him about how he took that idea from a Post-It note and turned it into a book.

Tune into the episode to hear more: https://drmichellemazur.com/2021/01/put-success-in-your-way-with-rob-hatch.html

I'm seeing a lot of conversations on Instagram about bro marketing and, you know me, I am totally here for those conversations. A new way to market and sell is emerging. And the more people who are talking about harmful marketing practices, the more it will become status quo to not do bro marketing because, let's face it, bro marketing makes people feel like shit. And it makes us question our judgment when we buy something we don't need for our business. Like, why did I do that? I should know better.

But what I'm also noticing is a lot of misunderstanding about what bro marketing is and what we should do about it from well-intentioned female entrepreneurs thinking that bro marketing is about how men treat women on the internet. And although that's an issue too, that's not what bro marketing is. 

Or people are still actively using bro marketing in their business, so they talk about bro marketing, but then when you look at their marketing messages and how they're showing up to sell, bro marketing tactics are still very much present.

So today on the pod, let's talk about what is bro marketing really, why do I call it that, and how do we divest? How do we get rid of it in our marketing and sales? So that's the topic of this week's podcast.

Tune into the episode to hear more: https://drmichellemazur.com/2021/01/what-is-bro-marketing-how-do-you-divest-from-it-in-your-business.html