I'm seeing a lot of conversations on Instagram about bro marketing and, you know me, I am totally here for those conversations. A new way to market and sell is emerging. And the more people who are talking about harmful marketing practices, the more it will become status quo to not do bro marketing because, let's face it, bro marketing makes people feel like shit. And it makes us question our judgment when we buy something we don't need for our business. Like, why did I do that? I should know better.

But what I'm also noticing is a lot of misunderstanding about what bro marketing is and what we should do about it from well-intentioned female entrepreneurs thinking that bro marketing is about how men treat women on the internet. And although that's an issue too, that's not what bro marketing is. 

Or people are still actively using bro marketing in their business, so they talk about bro marketing, but then when you look at their marketing messages and how they're showing up to sell, bro marketing tactics are still very much present.

So today on the pod, let's talk about what is bro marketing really, why do I call it that, and how do we divest? How do we get rid of it in our marketing and sales? So that's the topic of this week's podcast.

Tune into the episode to hear more: https://drmichellemazur.com/2021/01/what-is-bro-marketing-how-do-you-divest-from-it-in-your-business.html