The Buzz: “Entertainment is ultimately an attention business, and the competition for attention has never been fiercer with new entrants from tech firms and non-media brands jumping into content production … With the explosion in content, consumers today are often overwhelmed when choosing content to watch.” Apple unveiled star-studded content slate for its TV+ streaming service. Walmart is reportedly developing Vudu-branded streaming original content. Quibi, mobile-first short-form video content from top Hollywood creators, sold $100M in upfront ads with six advertisers. Netflix nears 150M subscribers globally. Hulu, fully owned by Disney, is ramping up original programming. Amazon Studios is hoping the majority of the audience will watch its Oscar hopefuls on a smaller screen. We’ll ask entertainment industry veterans Lori Hammel, Victor Verhaeghe, Joanna Bonaro and Alex Webb for their take on Make Me Laugh, Make Me Cry, Make Me Smart! The Future of Entertainment Delivery.