We celebrate the double century by tackling one of the biggest issues to face the wool industry: European labelling laws that portray our fibre as bad for the environment. Hear from IWTO Secretary General Dalena White about how the Make The Label Count campaign has already made some headway.

Make The Label Count; the most important wool campaign ever?

What do luxury fashion in Paris and a farm near Burra have in common? Wool! Join us as we explore wool’s global supply chain; speaking with woolgrowers, manufacturers, designers and everyone in between, about how they're working with the world's miracle fibre. If you have feedback or a question you would like to raise as part of The Yarn podcast, please email The Yarn at theyarn@wool.com.

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Make The Label Count; the most important wool campaign ever?

Make The Label Count; the most important wool campaign ever?

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