Make Your Mark Podcast

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#026 - Dennis Williams Jr. explains how you can use the banking strategy to decrease your debt interest. After using Dennis’ app, CashMap, and learning the savings mentality, one user shared they’re now on their way to paying off a 12-year debt with $250,000 decrease in interest.

Today, Dennis further talks about what the savings mentality is all about, why he doesn’t use the term ‘budget,’ and how the CashMap blueprint can help you leverage the banking strategies that the bank doesn’t teach you how to maximize.

IN THIS EPISODE YOU WILL LEARN:

·         The question most people don’t ask themselves

·         What happens in the CashMap blueprint

·         Decreasing interest with the bank strategy

·         Transforming to a savings mindset

·         Testimonials from CashMap users

CHECK OUT DENNIS C. WILLIAMS JR.:
Dennis C. Williams Jr. is the creator of CashMap Pro. Most recently, he served as a Senior Executive at RedSail Technologies in a range of positions including Finance, Human Resources, Legal Affairs, Software Development, and Testing. 

Over the past ten years, he has worked on developing CashMap Pro with the goal of helping everyone harness the tools at their disposal to save more and achieve their dreams.

Dennis graduated from Loma Linda University with a BA in biology and earned his MBA from the University of Hawaii. He has over 25 years of healthcare experience. He and his wife Linda, have three children – Mathieu, Jenae, and Elise.

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#025 - Jill Lublin talks about the many simple approach to getting your publicity done. When Jill failed law school, she entered the music and entertainment industry. Working in music, Jill learned the true power perception holds. 

Today, Jill demystifies what publicity encompasses, what the media cares about, a simple visibility building activity that you can try right now, and why you shouldn’t just focus on your business as a brand.

IN THIS EPISODE YOU WILL LEARN:

· Music and entertainment is all about perception

· There needs to be a match between who you are and what people need

· When Simon Biles quit…

· How to use Google Alerts

· Use everything you’ve got!

CHECK OUT  JILL LUBLIN:
With 200+ speaking engagements each year, master publicity strategist and consultant, and bestselling author, Jill Lublin, consistently wows audiences worldwide with her entertaining and interactive keynotes, seminars, and training programs on publicity, networking, kindness and influence marketing.

Jill has shared her powerful networking and publicity strategies on the stages of Tony Robbins, T. Harv Eker, Jack Canfield, Mark Victor Hansen, Loral Langemeier, James Malinchak, Lisa Nichols, Richard Simmons, and many others. Additionally, thousands of people have attended her popular Publicity Crash Course.

Over the past 25 years, Jill has worked with ABC, NBC, CBS, and other national and international media as a highly regarded publicity expert. She has been featured in The New York Times, Women’s Day, Fortune Small Business, Entrepreneur, Forbes and Inc. magazines.

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#024 - Phil Fraser talks about how to be not lonely at the top as an entrepreneur. From the experience of a failed accountant who landed in the advertising industry that he ever so loved, Phil has seen the tendency for most entrepreneurs to do the things they like and not the things they should be doing. 

Today, he discusses the other side to the beauty of having your own business, why it's okay to discover your passion late, and a technique he uses to work his way around business problems.

IN THIS EPISODE YOU WILL LEARN:

· Phil Fraser  – from being a failed accountant to advertising

· It's normal to not figure out your passion at the same time as everybody

· About the making of Phil's accidental business

· Phil's PITA Patter Technique

· Look from the outside in

CHECK OUT PHIL FRASER:
Phil Fraser successfully founded, ran, and subsequently sold a multi-award-winning online gaming affiliate business in a multi-million-pound sale to a PLC. You can have that business experience by your side to help and support you as a Business Owner to improve you and your business.

He spent 15 years in the advertising industry, first selling advertising space in magazines and then 7 years in a fantastic advertising agency. Phil pitched for angel investment for a new online business and failed. Off the back of the failed pitch, they pivoted to create a completely different start-up business.

From this zero-funded home start-up, they went through all of the growth phases and stresses & strains, blood, sweat, and tears of growing into a profitable business. Over 18 years, the business grew to become an industry authority, a market leader and won many industry awards. In 2018 they sold the business to a PLC, completing the journey.

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#023 - Deirdre Tshien, the founder of Capsho and creator of Viralocity Marketing, talks about her approach to finding traffic, building an audience, and owning conversion. As a serial entrepreneur, Deirdre shares how riding the wave of Instagram’s growth complemented her earlier businesses. 

But today, how can you grow a business online when these social platforms have all grown too saturated? Here, Deirdre explains how marketing can leverage emotions, the Viralocity way of crafting your messaging, content, and loops, and how relationship-building influences returning customers.

IN THIS EPISODE YOU WILL LEARN:

· Failures are a critical way to learn and grow

· Step out from your product and connect on a personal level

· You can’t automate the building of relationships

· Viralocity messaging, content, and loops

· The Three Pillars of Creating a Viralocity Content

CHECK OUT DEIRDRE TSHIEN:
Deirdre Tshien is the founder of Capsho. She’s a serial entrepreneur (seven businesses across four industries and counting), author of “The Traffic Formula,” and creator of Viralocity Marketing.

Labels and accomplishments are bizarre to Deirdre because, at her core, she’s an introvert who has battled insecurities and self-judgment to get where she is. She has found her inner remarkability and wants to help others do the same.

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#022 - Michael Dargie talks about what your message—as a brand—should and shouldn’t be about. As someone whos into improvs, Michael explains that gripping performances are established with platforms. 

Platforms compose who you are, where you are, what you’re doing, etc. In coaching, he applies this same concept to teach clients how to create expectations that engage and connect. Here, Michael explains more about the brand DNA, the four WHs of every business, and why you shouldn’t spread yourself too thinly across social media.

IN THIS EPISODE YOU WILL LEARN:

· Michael Dargie – on helping SMEs show up as the big guys

· Most businesses don’t know who they are

· Should you be on all social media platforms?

· The Brand DNA

· Your message is about your audience—not you.

CHECK OUT MICHAEL DARGIE:
Michael is an improviser and emerging stand-up comedian with a truly unique look at life and all the creatures we share this planet with. His stage presence is grounded and balanced by the 38,000+ hours he’s spent teaching and inspiring adults across various disciplines, from riding motorcycles to Japanese jujitsu to art and design, business, and branding.

His creative agency, Make More Creative, is a force for good in the world and is dedicated to helping small- to medium-sized businesses show up as the big guys. To support these companies, Michael has created several workshops and programs designed to help entrepreneurs and business owners kick-ass and is in the process of writing several books to support each program — the first one to be published in early 2021.

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#021 - Nkiru Asika, the Founder of Women Building Authority, explains how you can position yourself as an authority even if you hate marketing and without an established audience. For Nkiru, people always resonate with personalities and stories. 

This is why for her, it's critical to always bring your individuality to the work you do. Today, Nkiru explains how you can turn yourself into an expert, why most marketing problems are messaging problems, how branding your process provides a path for your client's results, and why narrowing down is the way to going up.

IN THIS EPISODE YOU WILL LEARN:

· Nkiru Asika – V.A.M.P. Framework

· Why you shouldn't separate yourself from your business' brand

· To be an expert, you don't have to know everything.

· Not marketing to everyone isn't losing more sales

· People don't buy on price; they buy on value!

CHECK OUT NKIRU ASIKA:
Nkiru spent 25+ years in content, media, and marketing - as an award-winning personal finance journalist, TV producer (from reality shows to historical documentaries), strategic communications advisor, Founder of a social enterprise that trained more than 1700 entrepreneurs, and most recently, as a conversion copywriter and marketing strategist who has worked with clients around the world.

Nkiru understands the inner and outer struggles women experience in business each and every day. And she knows what's it like to hide behind your work and not want to put yourself out there.

But in an increasingly crowded market, Nkiru believes you can't compete on price or even on competence. Instead, you need to position yourself strategically and deliberately as a leader in your space. Building your brand authority, for Nkiru, is the way.

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#020 - Andrew Miller speaks about the #1 element that can easily set any business up for success. Today, in society, everyone's definition of success anchors on how much money a person makes. 

But, for Andrew, if that's your only definition of success, you'll always be in the danger of losing the important things in life. Today, Andrew explains the business enjoyment model, how vulnerability affects the richness of our relationships, what aligns our mind, heart, and gut, and the three things that drive people in life the most.

IN THIS EPISODE YOU WILL LEARN:
· No matter how successful — people stress.

· In business, purpose keeps everything in line.

· To look out for others or to look out for yourself?

· The Three Not

· Our journey through business is a journey through self

CHECK OUT ANDREW MILLER:
According to society, Andrew has always been 'successful.' Unfortunately, he was also thoroughly miserable. Andrew has spent the last ten years understanding what it means to truly enjoy life and business. The major shift for him was when he got really clear about his purpose.

Frequently talked about, it's not always that easy to uncover. Usually, because the fundamental elements are not really understood and are, therefore, missed. However, for him, once you know what to look for, it becomes a lot easier.

Andrew is the author of seven books, a qualified accountant, a holder of diplomas in business coaching, life coaching, and psychology, and trained in a number of cutting edge, deep change therapies. Andrew is on a mission to change the way we measure success. To something that's about a lot more than just making money.

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#019 - Esai Arasi talks about how you can create social media content like an expert. Before founding Elysienne.in, Esai discovered that the main trick to making people change behavior doesn't solely lie in imparting information.

People don't work out despite finding it hard just because they know they'll get abs; they work out because they find a way to make it fun. Today, Esai talks about the effect of gamification on achieving results, the most common content creation mistakes, who your ideal clients are, the purpose of testimonials in your sales process, and so much more.

IN THIS EPISODE YOU WILL LEARN:

· How do we get people to take complex actions?

· The Magic Sauce to Changing Behavior

· What are the common mistakes of content creators?

· Esai Arasi – on turning bullies to book worms

· Don't teach them how to DIY; show them how the action happens.

CHECK OUT ESAI ARASI:
Esai Arasi is the founder of Elysienne.in. For Esai, social media content is the first place where your clients learn how to work with you. When your social media content is effective, it can even turn PITA clients into your ideal dream clients.

She created the E.A.S.Y. social media framework that works for introverted copywriters. For those who don't want to dance on video.

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#018 - Coach David Weaver explains how you can use awareness to live a life that constantly wins over stress. As someone who’s worked years helping people achieve actual change and actual results, Coach David believes that stress comes mostly from how we are hard-wired during youth. 

For David, if you can look at something and see it negatively, you can also choose to see it otherwise. Today, he talks about the kind of stress that needs to be eliminated, the mindset you need when dealing with stress, why he believes we create how we relate to things, and an easy-as-pie exercise that increases your awareness over stress and triggers.

IN THIS EPISODE YOU WILL LEARN:

· David Weaver – on finding the business that fits you

· If there is good stress, what type of stress is wrong for you?

· Stress is created by thoughts

· How can you keep track of your stress?

· What is a carefrontation?

CHECK OUT DAVID WEAVER:
David has over 15 years of experience coaching and training individuals, small groups, and companies. For the first part of his professional career, he’s owned and ran a health & fitness studio for 8 years.

He mentored under one of the best in the business (James Fitzgerald), where he received multiple high-level certifications and training and had the opportunity to help many people improve their lives (such as reversing type 2 diabetes, not go on kidney dialysis, losing 100 lbs, eliminating chronic pain, and many more).

David now helps business owners and leaders create a life and business they love. He does this by teaching them how to drastically reduce stress, intentionally design their life to align with their highest values, identify the most important thing to move the business forward, and create a fulfilling quality of life. As a result, his clients feel happy and healthy, make more money, and create FREEDOM.

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Fill out the form on my website, and I will send people a copy of the workbook part 1:
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#017 - Cameron Danalis talks about the journey that allowed him to retire in his early 20s. Cameron is actual proof that, with the right actions, change can happen as quickly as we want them to. He did that in his teenage years, and he did that again for this particular episode.

As you tune in, listen as Cameron explains why you don't need to struggle to succeed, the role of delayed gratification in his life, and what we can learn from his self-published book Everyone's an Idiot: An explanation of why everyone is, and how not to be, an idiot.

IN THIS EPISODE YOU WILL LEARN:

· With action, change can happen as quickly as you want!

· Cameron Danalis – you don't need that car right now

· People can learn from other people's mistakes

· What the book "Everyone's an Idiot" gives you

· Thinking big in small pictures

CHECK OUT CAMERON DANALIS:
Cameron considers himself a life strategist, not a life coach. A life coach is someone who pays $1,000 to get some B.S. certification after taking a three-day online course that grants no authority. A life strategist is someone who overcomes a wide range of circumstances, has first-hand knowledge of different cultures, and fosters relationships with people around the world.

A life strategist knows how to create and follow a detailed plan that is fine-tuned to personal situations. Cameron has been to dozens of different countries, became a CEO, and a published author. He's lived a life chock-full of incredible experiences as a result. In 2016, he had $2,000 to his name. By 2021, Cameron had multiple rental properties, retired from his day job, and spent his free time traveling the world and helping people.

Cameron has helped many people create bulletproof plans for their life according to their goals.

BUY CAMERON'S BOOK:
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