Online presence, in particular your website, is more important than many advisors give it credit for. In fact, it is the lens through which your peers and clients will view and form opinions about your business and your brand. In the case of firms who are actively recruiting or looking to acquire practices, websites can have an even greater impact, in particular to the bottom line as it is usually the first point of reference a potential firm or advisor partner will use to conduct their research. In this episode of the 'Financial Advisor's Advisor' Elite Consulting Partners CEO Frank LaRosa leads a discussion on the ways your website can impact your business and the do's and don'ts of creating a successful website in the financial services industry.