Bukit Bintang City Centre Project is an ambitious development situated on none other than the former Pudu Jail site. The first phase of the project is already estimated to cost over RM 4 billion with multiple blocks of serviced apartments, hotels and an entertainment hub in the pipeline. Datuk Richard Ong, the CEO of BBCC Development Sdn Bhd, a joint venture between UDA Holdings and Eco World Berhad, explains the new and exciting developments currently taking place on the site.