Making Dough Show | Restaurant Show

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

Every success has a story of hard work, perseverance, and determination.  

Today I am sharing with you the three top secrets to our restaurant's sales growth.  But before that, let's take a look back at our humble beginnings.  

Five years ago, my husband and I quit our job as engineers. We moved from New Mexico to San Antonio, Texas, in pursuit of an American Dream! We wanted to be in business and work together as a team. Since we loved having people over and served them delicious home-cooked foods, we thought of opening a restaurant. We believed that starting a restaurant would fuse our passion for food and our desire to have our very own business! We sold our house in New Mexico and bought a dying Pizzeria in San Antonio.  It was hundreds of thousands of dollars BELOW breakeven.  We had 0 prior experience in the restaurant business, and at the time, our two kids were very young. Luke was 2 and a half years old, while Mark was only 7 months. In that first year of operations, I think we worked 100+ hours a week and only collected $25k - $30K in profits for the whole year.  But we got very aggressive in boosting our sales after that initial year. We never stopped thinking and doing things that would generate sales for our restaurant business. And lo and behold, we OVER tripled our sales in the last five years.  We also opened our 2nd location last year, and we had our 3rd baby, who is now 2!   

We are engaged owners, but we do NOT work in the operations. Thanks to systems, automation, and leadership development. We collectively work around 10 hours a week, meeting with our managers, and collect 6 figures in profits. So how did we do it? That's a secret you need to discover! Listen to the podcast to find out our three top secrets to our sales growth! 

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

Instagram is a free app that is perfect for restaurants since it is a visual platform. It has around 1 billion active users worldwide.

However, there are some challenges when it comes to using Instagram for restaurants: 

Making time for content creation - it's a content monster! It takes time to create content, and there's never enough content. Every day, you need to produce new things to post since they get buried in the feed. 

The organic reach continues to go down down down - it's killing organic reach. Like Facebook, it's turning into a "pay to play" platform. 

Developing a STRATEGY that works - it's a challenge generating an effective strategy that works. As the platforms shift, our approach needs to change as well. 

In this episode, I will give you 10 practical tips on Instagram that you can implement and make some dough for your restaurant!

1. Batch content creation

2. Use a scheduling software

3. Use editing software to make your images stand out 

4. Engage with those that engage with your page

5. Engage with those that use the # (hashtag) of your town 

6. Send a DM (Direct Message) to connect with people 

7. Utilize the Instagram Bio to include your information about your restaurant

8. Create captions that will compel people to comment - Ask questions!

9. Always put the name and ingredients of the dish on your caption

10. Recruit your team to help you do the Instagram task

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

Happy 2020! I am excited to share with you the 2020 Restaurant Marketing Plan that will help you grow your sales for this year.   

Hopefully, this will also bring you thousands of dollars, not only in 2020 but in the next coming years.  

In this show, I will walk you through the process of creating a Restaurant Marketing Plan for the year 2020.  

Here are the things you need to do in constructing the Marketing Plan for your restaurant:  

1. Set a Monthly/Year Gross Sales Projection 

2. Run a SWOT Analysis 

3. Outline a Marketing Budget Allocation Analysis (Pie Chart)  

4. Conduct a Marketing System Assessment 

5. Prepare a Platform Strategy 

6. Assess Marketing Tactics you would like to try in 2020 

7. Plot a Strategic Partnership 

8. Build a Content Strategy 

9. Breakdown Quarterly Promotions 

10. Formulate Marketing System Projects

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

In this show, we will acknowledge an inquiry that most people ask me.

But specifically, here's a question of Jonathan from Ohio: 

“How can text message marketing help us grow our restaurant sales?"

There are three ways to grow sales in any business: 

In this show, we will dig into details on how Text Message Marketing can grow restaurant sales by being the most effective method of increasing repeat business. 

As an example, here's another question to answer:

What is easier for Papa John's, acquiring a new customer, or bringing their existing customers back? 

Lastly, we will discuss the three common ways to reach out to customers and which among these is the most effective:

By comparing these three methods, we will prove that Text Message Marketing remains the most powerful way to communicate with customers consistently.

// Need help with your restaurant marketing strategy? Let’s chat. Email us at: [email protected]

// WHO: Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.They believe every restaurateur deserves owning a restaurant that does not own them.

#RestaurantOwner #RestaurantMarketing

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

In this episode, we are giving tips, factors, and variables to consider in offering a breakfast menu to help Jackie decide.

Sadly, in the restaurant business, nothing is black and white. Everything is gray. It depends on a lot of different factors that are involved.

So we are going over the three phases that you need to consider and go through to determine whether it is a good idea to add breakfast:

We are also providing alternatives in case adding breakfast to your menu is not feasible.

So by the end of this episode, you will know if you should add breakfast to your offerings. And if you do, how to make it a success.

RESOURCES

// Need help with your restaurant marketing strategy? Let’s chat. Email us at: [email protected]

// WHO: Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.They believe every restaurateur deserves owning a restaurant that does not own them.

#RestaurantOwner #RestaurantMarketing

FREE Guide:  

RESOURCES

We all know that our customers are indeed on various social media platforms. People spend hours on Facebook, Instagram, YouTube, TikTok, etc. 

Consequently, being in the restaurant business, we also need to be present where they are at. 

The result that you are getting isn't outstanding. 

And the question is, how are we going to know if we are doing it right or wrong? 

In this show, you will learn about the five possible ways that you are using social media wrong:

1. You have not defined success on social media. You must measurably define success for you to know if it has been achieved. 

2. You are just focused on sales. If your business is on social media and your only goal is to increase your sales, then you are not maximizing the usage of this powerful tool. 

3. You have not set a system in place to measure sales that come from social media. You need to set up some guidelines or standards for you to measure success in using it. 

4. You are using social media like it’s 2017! You need to understand that if you don't have new strategies in place, and you are not using these powerful tools as if it is 2019 or 2020, then you are using it wrong.

5. You don’t batch your content!  Capture photos and take videos. Batch-create the captions that go with your posts, and then batch schedule everything. 

// Need help with your restaurant marketing strategy? Let’s chat. Email us at: [email protected]

// LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/

// WHO:

Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.They believe every restaurateur deserves owning a restaurant that does not own them.

#RestaurantOwner #RestaurantMarketing

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

Do you want to have the best year yet in your business in 2020? If so, the time to plan, strategize, and come up with a game plan is this month. 

In this episode, we are talking about three things you should consider in preparing for your next year's business calendar. So you must spend time and think about it this month. 2020 is the best year yet in every single aspect of your restaurant, and there are 3 things you must focus this month We're hoping that these things will serve you, and you can also apply it to your restaurant and make some dough! 

RESOURCES

How to conduct SWOT Analysis? https://www.youtube.com/watch?v=vePk26r5aA0&t=89s 

How to raise your prices without losing customers? https://www.youtube.com/watch?v=s41n5KsNGk8&t=117s 

LET'S CONNECT: 

SUBSCRIBE to our Youtube Channel: https://bit.ly/2sif5kX 

SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow 

FOLLOW us on Instagram: https://bit.ly/2SLRp42 

CONNECT on LinkedIn: https://bit.ly/2D0a3QA www.MakingDoughShow.com #RestaurantOwner #RestaurantMarketing 

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

How to be a leader in the community as a restaurant owner or a restaurant professional?

A leader is a person who leads or commands a group, organization, or country. It could be a president or an owner of a restaurant.

At the end of the day, you and I are leading our organizations. We're leading our team. It does not matter what size of a company you have, 1 or 2 members, 50 or 100, you are a leader.

As a restaurant owner or restaurant professional, we can connect to the different communities by:

In this show, you will learn how you can be a leader in your community:

1. Own it, believe it and humbly be proud of it!

You need to know that you are a leader and your role in the community matters. You are a leader in the community, your voice matters. Be proud of it.

2. Be actively involved in your Local Chamber of Commerce, Lions Club, Rotary Club, etc. by:

3. Always be on the lookout for opportunities to serve.

// Need help with your restaurant marketing strategy?

Let’s chat. Email us at: [email protected]

//Download the Ultimate Restaurant Marketing Guide  and all our FREE Resources 

https://www.makingdoughshow.com/resources

// HOW TO MARKET YOUR RESTAURANT ON FACEBOOK GROUPS

https://www.youtube.com/watch?v=SXO_k...

// LET'S CONNECT:

SUBSCRIBE to our YouTube Channel: https://bit.ly/2sif5kX

SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow

FOLLOW us on Instagram: https://bit.ly/2SLRp42

CONNECT on LinkedIn: https://bit.ly/2D0a3QA

// Got questions? Submit your questions for a future Q&A episode at

https://www.makingdoughshow.com/

// WHO:

Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.They believe every restaurateur deserves owning a restaurant that does not own them.

#RestaurantOwner #RestaurantMarketing

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

Are you thinking about what kind of text messages you should send your customers? Let us help you! Now that you have a database of your customer's phone numbers, for sure, you are wondering what to text them. In this show, you will learn the two main categories of text message that businesses send their customers: 

1. Exclusive offers 

2. Reminders We will also give you some tips on how can you use text messaging effectively as a Reminder for your restaurant: 1. Scheduling an interview 2. Setting reminders before the interview 

3. Providing reminders for yourself Text Message Marketing helped us tremendously increase our sales and gain our customers' loyalty and trust. 

We definitely want you to experience the same in your restaurant! For more information on how to start with your very own Text Message Marketing using our affordable platform, please contact us now. Visit our website www.MakingDoughShow.com or send us an email at [email protected]. 

WHO: Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio.  They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them Comments? Suggestions? Questions? Email us at: [email protected] 

LET'S CONNECT: 

Subscribe to not miss a show! 

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

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Your restaurant sales are not growing fast enough. 

When you look at the sales data month to month and week to week, you realized that it is somewhat giving you a flat line. 

Now, you are wondering what to do about it? 

In today's show, let me share with you 7 tips on how to GROW your restaurant profits at the time of a sales dip: 

By the end of the show, you'll be able to:  

Know why you are where you are

Identify the weaknesses of your restaurant

Try a few things that will bring some sales for you this month if done well

Determine what are the things you need to do so the sales are steadily growing

Analyze what has worked and what has not worked 

Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio.  They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them

// LET'S CONNECT:

SUBSCRIBE to our Youtube Channel: https://bit.ly/2sif5kX

SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow

FOLLOW us on Instagram: https://bit.ly/2SLRp42

CONNECT on LinkedIn: https://bit.ly/2D0a3QA

#RestaurantMarketing #RestaurantOwner  #RestaurantPodcast

www.MakingDoughShow.com

- You can also watch the YouTube video on how to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis for your restaurant on this link: https://www.youtube.com/watch?v=vePk26r5aA0&)

-  If you are looking for marketing ideas, download for free our Ultimate Restaurant Marketing Guide on this link:  https://www.makingdoughshow.com/resources

- If you want to know more about creating your own Defibrillator Offer or for any questions or inquiries, send us an email at [email protected]. 

- We also have a Making Dough Agency where we serve our fellow restaurant owners with Text Message Marketing. 

- Visit our website at www.makingdoughshow.com, fill-up the form and let's start your SMS marketing for your restaurant.  We'll be happy to help you out.