The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

Do you want to have the best year yet in your business in 2020? If so, the time to plan, strategize, and come up with a game plan is this month. 

In this episode, we are talking about three things you should consider in preparing for your next year's business calendar. So you must spend time and think about it this month. 2020 is the best year yet in every single aspect of your restaurant, and there are 3 things you must focus this month We're hoping that these things will serve you, and you can also apply it to your restaurant and make some dough! 

RESOURCES

How to conduct SWOT Analysis? https://www.youtube.com/watch?v=vePk26r5aA0&t=89s 

How to raise your prices without losing customers? https://www.youtube.com/watch?v=s41n5KsNGk8&t=117s 

LET'S CONNECT: 

SUBSCRIBE to our Youtube Channel: https://bit.ly/2sif5kX 

SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow 

FOLLOW us on Instagram: https://bit.ly/2SLRp42 

CONNECT on LinkedIn: https://bit.ly/2D0a3QA www.MakingDoughShow.com #RestaurantOwner #RestaurantMarketing 

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

How to be a leader in the community as a restaurant owner or a restaurant professional?

A leader is a person who leads or commands a group, organization, or country. It could be a president or an owner of a restaurant.

At the end of the day, you and I are leading our organizations. We're leading our team. It does not matter what size of a company you have, 1 or 2 members, 50 or 100, you are a leader.

As a restaurant owner or restaurant professional, we can connect to the different communities by:

In this show, you will learn how you can be a leader in your community:

1. Own it, believe it and humbly be proud of it!

You need to know that you are a leader and your role in the community matters. You are a leader in the community, your voice matters. Be proud of it.

2. Be actively involved in your Local Chamber of Commerce, Lions Club, Rotary Club, etc. by:

3. Always be on the lookout for opportunities to serve.

// Need help with your restaurant marketing strategy?

Let’s chat. Email us at: [email protected]

//Download the Ultimate Restaurant Marketing Guide  and all our FREE Resources 

https://www.makingdoughshow.com/resources

// HOW TO MARKET YOUR RESTAURANT ON FACEBOOK GROUPS

https://www.youtube.com/watch?v=SXO_k...

// LET'S CONNECT:

SUBSCRIBE to our YouTube Channel: https://bit.ly/2sif5kX

SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow

FOLLOW us on Instagram: https://bit.ly/2SLRp42

CONNECT on LinkedIn: https://bit.ly/2D0a3QA

// Got questions? Submit your questions for a future Q&A episode at

https://www.makingdoughshow.com/

// WHO:

Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.They believe every restaurateur deserves owning a restaurant that does not own them.

#RestaurantOwner #RestaurantMarketing

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

Are you thinking about what kind of text messages you should send your customers? Let us help you! Now that you have a database of your customer's phone numbers, for sure, you are wondering what to text them. In this show, you will learn the two main categories of text message that businesses send their customers: 

1. Exclusive offers 

2. Reminders We will also give you some tips on how can you use text messaging effectively as a Reminder for your restaurant: 1. Scheduling an interview 2. Setting reminders before the interview 

3. Providing reminders for yourself Text Message Marketing helped us tremendously increase our sales and gain our customers' loyalty and trust. 

We definitely want you to experience the same in your restaurant! For more information on how to start with your very own Text Message Marketing using our affordable platform, please contact us now. Visit our website www.MakingDoughShow.com or send us an email at [email protected]. 

WHO: Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio.  They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them Comments? Suggestions? Questions? Email us at: [email protected] 

LET'S CONNECT: 

Subscribe to not miss a show! 

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

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Your restaurant sales are not growing fast enough. 

When you look at the sales data month to month and week to week, you realized that it is somewhat giving you a flat line. 

Now, you are wondering what to do about it? 

In today's show, let me share with you 7 tips on how to GROW your restaurant profits at the time of a sales dip: 

By the end of the show, you'll be able to:  

Know why you are where you are

Identify the weaknesses of your restaurant

Try a few things that will bring some sales for you this month if done well

Determine what are the things you need to do so the sales are steadily growing

Analyze what has worked and what has not worked 

Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio.  They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them

// LET'S CONNECT:

SUBSCRIBE to our Youtube Channel: https://bit.ly/2sif5kX

SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow

FOLLOW us on Instagram: https://bit.ly/2SLRp42

CONNECT on LinkedIn: https://bit.ly/2D0a3QA

#RestaurantMarketing #RestaurantOwner  #RestaurantPodcast

www.MakingDoughShow.com

- You can also watch the YouTube video on how to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis for your restaurant on this link: https://www.youtube.com/watch?v=vePk26r5aA0&)

-  If you are looking for marketing ideas, download for free our Ultimate Restaurant Marketing Guide on this link:  https://www.makingdoughshow.com/resources

- If you want to know more about creating your own Defibrillator Offer or for any questions or inquiries, send us an email at [email protected]. 

- We also have a Making Dough Agency where we serve our fellow restaurant owners with Text Message Marketing. 

- Visit our website at www.makingdoughshow.com, fill-up the form and let's start your SMS marketing for your restaurant.  We'll be happy to help you out.

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

Working at a restaurant is meaningless!  

Let's face it, that's the hard truth. We work long hours preparing the food for our customers. Like we spend days making the dough, we shred cheese, slice vegetables, roast meat, etc.  Whatever you serve in your restaurant, you put days of work to get that ready.  

We do something that when a customer orders, hopefully within 25-20 minutes, we can provide them that food. And you know, in reality, that food in a few hours is going to end up in the toilet and get flushed. 

This industry is very tough. Working in a restaurant in itself, and running a restaurant is meaningless.  Sometimes we are stuck in the cycle of interviewing people, hiring them, training them, coaching them, terminating them, or they quit.  Doing these things every single week can be exhausting.  

October 26 is a MAKE A DIFFERENCE DAY!  Today we are talking about how we, as restaurant professionals, can make a difference in the lives of our customers, our people, and our community.  This is something that I learned from watching Walmart's Shareholder Meeting (you can look this up on YouTube).  

Public companies like Walmart, Amazon, Facebook, and more have quarterly shareholder report that they send out. Pizza Hut, Domino's, and Papa John's are also part of that.  They strongly recommend you look into those numbers. As mandated by law, they do have to report in public their sales. They announce what they've been doing, and where the direction of the company is going for their shareholders.   

This Walmart's Shareholder Meeting is quite different. They had a massive stage with bands, performers, and invited famous people to talk like Hollywood actress Jennifer Garner.  They had brought their folks from different parts of the world where Walmart is operating. Their CEO and other officials would come on stage, and there was music and dance. It was all about more of celebration.  

They share the progress of the company, the differences they made for the meals they serve. Altogether the things they've been doing, they were celebrating it during this Shareholder Meeting.  

Watching this made me realized some things that we can apply to our restaurants. I would like to share what I learned from that, and what we've started implementing for our restaurant every single month that helped us to: 

Since then, we have been creating what we call a MONTHLY CUSTOMER IMPACT REPORT. This is directly reporting about the impacts that we had as a restaurant in our community. We show this through different platforms such as our social media, website, email newsletter, Facebook notes, Google post, etc.

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

In this episode i share with you my Halloween Marketing checklist! It's one of THE busiest dinner shifts of the year for our restaurant and I am hoping for you too!

// Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

Do you think Chick-fil-A and McDonald's are known as two of the most family-friendly restaurants for no reason? 

Definitely no, there must be a tremendous amount of strategy behind everything they have done in their restaurants in many different aspects to be family-friendly. 

For small businesses like us, we can absolutely take simple steps on our own to make our restaurants more family-friendly, it is just a matter of creativity and diligence to be one. 

In today's show we are talking about 7 ideas that you can affordably implement in your restaurant and make some dough. 

 // WHO:  Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.  They are passionate about helping you own and run a profitable restaurant that does not own you! 

// Need help with your restaurants marketing strategy? Let’s chat.  Email us at: [email protected] 

// LET'S CONNECT: 

SUBSCRIBE to our Youtube Channel: https://bit.ly/2sif5kX  

SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow 

FOLLOW us on Instagram: https://bit.ly/2SLRp42 

CONNECT on LinkedIn: https://bit.ly/2D0a3QA     

// Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/  #RestaurantMarketing

>> The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

>> FREE GUIDE: Papa John's Text Message Strategy Revealed https://www.makingdoughshow.com/resources

SMS marketing (aka Text message marketing) is a great way to get instant visibility from your loyal followers and customers. 

7 Elements of Papa John’s successful Text Message Marketing: Football season, valentine's, Pi Day and more sample texts you can model How does text message marketing work and more.

You need 3 things for a successful text message marketing strategy: 

Got any questions? Would you like more information as to how our team here at Making Dough Agency can help you and set it up for you very affordably contact us today. Let’s chat and see if it’s a good fit. Now, let’s get back to work and make some dough! 

// WHO:  Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.  They are passionate about helping you own and run a profitable restaurant that does not own you! 

// Need help with your restaurants marketing strategy? Let’s chat. Email us at: [email protected] 

// LET'S CONNECT: 

SUBSCRIBE to our Youtube Channel: https://bit.ly/2sif5kX 

SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow 

FOLLOW us on Instagram: https://bit.ly/2SLRp42 

CONNECT on LinkedIn: https://bit.ly/2D0a3QA // Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/

#textmessagemarketing #smsmarketing #smallbusinessmarketing

If you are a restaurateur and thinking of ways to boost your profits, read on and learn some practical ideas that you can apply for your company immediately and get better results within a few weeks!

Making Dough Show had a wonderful time to be in touch with one of the country's top leaders in the restaurant and hospitality industry, Geordy Murphy, Founder, and President of FobeSoft.com where he's taking tips and tricks from his extensive experience in the industry and create a map for success that he calls the Daily Sales Report, where they generate P & L's (Profit and Loss) daily for restaurants, helping them identify ways that can increase profit margin.

FobeSoft is a web-based restaurant management system that is designed to show exactly how to increase a restaurant's profitability.

With more than 30 years of his remarkable experience in the industry, it is no doubt that Murphy has been able to share insightful and comprehensive concepts on how to grow a restaurant's profit margin.

We've summarized and highlighted some significant topics that we talked about during our interview to help you grow your restaurant profit margin:

👉Running a roadmap

👉Staggering hours

👉Spending wisely

👉Setting up a budget

👉Automating the numbers

👉Managing at the bottom line

👉Putting repair and maintenance together

👉Getting rid of unnecessary items

Learn more about FobeSoft software that Murphy and his team have developed to help restaurants increase their profits.

// WHO:  Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.  They are passionate about helping you own and run a profitable restaurant that does not own you!

// Need help with your restaurants marketing strategy? Let’s chat.  Email us at: [email protected]

// LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/ 

#RestaurantMarketing

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

In this episode, we are going to answer an inquiry from a fellow restaurant owner all the way from Santiago, Chile, his name is Jean Marc who owns a small Italian restaurant located in a business area in Chile's capital city.

Jean Marc's question is:

"We work only weekdays from 8 am to 7 pm mainly with office people around. It would be great to have some tips to increase sales focus on these clients at lunch and coffee without cutting prices."

In this show, we are giving some practical tips on how to grow your lunch sales without cutting on your prices:

👊 Study your customer demographics

👊 Building deep relationships versus wide

☝Leave a good impression!

✌Give first-time deals

When it comes to businesses, there are 2 things you want to look for:

1. Large orders

2. Recurring business

We will also talk about your lunch crowd and what are the 4 things that they care about:

1. Speed

2. Price

3. Waistline

4. Convenience

In addition to this, we will discuss some ways that you can use to ensure that you provide a fast service all the time, these are classic but are absolutely still working for restaurants until now:

1. Lunch special

2. Mini-salad bar buffet style

3. Lunch buffet

Please hit the like button and don't forget to subscribe to this channel, tap that bell for you to get notifications from us once new videos are uploaded!

Let's make more dough, make more sales!

// WHO:  Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.  They are passionate about helping you own and run a profitable restaurant that does not own you!

// Need help with your restaurants marketing strategy? Let’s chat.

Email us at: [email protected]

// LET'S CONNECT: 

// Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/ 

#RestaurantMarketing