Making Dough Show | Restaurant Show

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

Is the majority of people know your restaurant in your city or town?

If your answer is yes, that's great! But if not, you might be a victim of the greatest enemy every restaurant owner in this business could ever have, OBSCURITY!

In this show, you will learn about a creative marketing concept that is easy and affordable and only requires a little bit of creativity and hustle to make it successful, the Guerilla Marketing Strategy. You must know this because it can you 3 advantages:

Imagine this, someone wearing a costume like a pizza, a taco or a burger outfit, holding and dancing with your restaurant's sign during lunch and dinner rush hour on the busiest street near your restaurant!

Would it draw attention? Definitely yes, who wouldn't take a look at a dancing pizza, a taco or a burger guy on the roadside, right?  This marketing strategy is a great example of  Guerilla Marketing.

// WHO:Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them.

// Need help with your restaurants marketing strategy? Let’s chat. Email us at: [email protected]

// LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/

#RestaurantMarketing

Why is it important to conduct a Location Analysis for your restaurant? 

Are you planning to start your own restaurant very soon? Or are you looking into opening your next location? What could be the best location for your restaurant? Then better start making your restaurant location analysis now! 

In this show, we are giving you 13 factors to consider before you choose a location for your restaurant:

1. Visibility

2. Traffic: Foot and Car

3. Speed limit

4. Access

5. Parking

6. Location history

7. The 3-5 mile radius density: residential

8. The 3-5 mile radius: business, schools, hospitals, churches, hotels, etc.

9. The 3-5 mile radius restaurants: all restaurants and direct competitors

10. Safety

11. Demographics

12. Psychographics 

13. Rent

You will also learn how important is the location to the success of your restaurant, more tips and things to remember! 

✋Choosing the right location can make or break your business, it’s a permanent decision.

✋ This decision can make or lose you hundreds of thousands of dollars.

✋ Here’s a secret to remember: Effective marketing is MORE important than your location.

✋Beware of love at first sight.

✋Assess the opportunity of the location and identify the gap that you can maximize.

✋Shift your marketing strategy to best serve the 3-5 mile radius of the restaurant.

// WHO:Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. 

They believe every restaurateur deserves owning a restaurant that does not own them. 

// Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/ 

#RestaurantMarketing

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

// Need help with your restaurant marketing strategy? Let’s chat. Email us at: [email protected]

 3 ways to provide GREAT Restaurants Customer Service | Restaurant Marketing

We all know “good customer service” can make or break our restaurant. 

No matter how good our food is, if the service is inconsistent and all in all poor we gradually go out of business. 

But in order to provide good customer service and identify our shortcomings when it comes to giving bad customer service we first need to define what customer service actually mean in a restaurant.

Speed

Accuracy

Friendliness 

// LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at

// WHO:

Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.They believe every restaurateur deserves owning a restaurant that does not own them. 

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

Minimum 2 Digit Sales Growth:  10% Sales growth MIN

// WHO:Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. 

They believe every restaurateur deserves owning a restaurant that does not own them. 

// Got questions? 

Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/ 

#RestaurantMarketing

Who uses text message marketing in 2019   

Last Show we talked about the best ways to keep in touch with your customers and increase your repeat business    

Text Message marketing in 2019 has 97% open rate and is a very cost effective way to stay in touch with your customers.    

Today, let’s talk about WHO uses text message marketing in 2019   

Text the word "DEALS" to the phone number 47272 

Papa John’s, Subway, Domino’s, Little Caesars, Taco Bell, Cold Stone, Steak 'n Shake, Applebee's, Burger King, Chipotle, Macaroni Grill (look them up!)   They are all using Text Message Marketing    

Let’s talk about HOW they use this powerful tool to continue to GROW their sales, be top of mind on a weekly basis    

Papa John’s is one of the companies that I’d say uses text message marketing very effectively - that we can learn from!   

A weekly text message   

Texted on the same day of the week  

Texted at the same time of the day!   

Papa John: Fridays at around 4 PM. every. Single.week for the last 5 years that I’ve been a part of their text club SPYING ON THEM!   

We’ve used the same strategy for the last 5 years and have consistently grown our sales.  We’ve over TRIPLED our sales in the last 5 years with 0 prior restaurant experience!    

We have a list of 4,500 customers on our text database 5,000 x 52 = 260,000 texts a year  For over 5 years.  With 98% open rate you do the math!   

I’ve developed a 13 weeks system. We set it and forget it.  We’ve gotten such results using text message marketing that we started to share our system with other restaurant owners and we’ve formed our agency helping other restaurant owners grow their list and GROW their sales.. Get repeat business and make more dough.   

Why these multi billion dollar companies continue to use text message marketing? Because it works!   We usually charge a $300 set up fee and charge $300/ month to manage the whole system for you.   

Our team schedules the texts and you don’t need to learn anything new!   We send you reporting monthly and again, you get to use our systems and templates!   If you use the link below, you can send your first text message for FREE   

Our team will set up the keyword and your first offer for you  You send us your list and our team will send the first text for you.   

Got 1000 people on the list, even if you get say 25 redemptions at a min order of $10   

That’s 25 x $10 = $250   

Oh wait! If you are happy with making dough and working with our team, it would be $250/ month from then on.  

What if you have 5000 on your list?  

What if you want to send 8 texts a month or 8 x 5000 = 40,000  FLAT rate of $250  250/ 40,000 = 0.0062 per text!   

Click on the link below and let’s get you going!   

Got questions, just email me directly at [email protected]   

We can also help you GROW your text message list if you don’t have any.   

Let me know how we can help you.   

DOUGH MAKING PLAN:  

Comment below if on YouTube and let me know if you’ve tried text message marketing and the results you’ve gotten?  

 If you are not convinced yet, know that next week I’ll share with you 5 reasons you should consider text message marketing!   

LET’S GO!   

AND MAKE SOME DOUGH! 

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

Last 3 shows we’ve talked about: 

TODAY, we are talking about the biggest and the most common MISTAKE our servers make when it comes to upselling! Why this matters? 

The biggest mistake our servers make is the way they ask the upselling question! 

Binary answer question = “yes or no answer” question! 

“Left room for dessert”

“Would you like to see our drink menu?” 

Wrong questions! So easy to say NO to! 

The odds of getting a yes is 50% 

Now, if you give the customer 3 options, you simply divided the odds of being told NO to 33%

And the odds of getting a YES TO 66% 

Example: 

“We got the best tiramisu in town! Our pastry chef makes them from scratch daily! They so smooth and creamy! 

If you like chocolate you will totally enjoy it! Would you like to try our tiramisu or our cannoli today?

// Question was: would you like our tiramisu or cannoli? 

Another mistake is not working for the sale! 

// Earn it! People appreciate a little hustle! 

// Take the dessert tray out! Visuals help!  The extra mile! 

DOUGH MAKING PLAN: 

// WHO:Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them. 

// Need help with your restaurants marketing strategy? Let’s chat. Email us at: [email protected]// LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

2 Main enemies of our restaurant:

// I don’t know you

// I forgot about you 

- We constantly want to get new customers and to be known! 

- That’s not enough! 

- We need tactiques to be ON TOP OF THEIR mind. 

- The 4 classic ways to do that are: 

Email marketing 

Text marketing 

Organic Social media posts

Mailer 

The best ways: text message marketing, and email marketing! 

Keys: 

- Consistency: weekly to be TOP of mind

- Batching - Quarterly System  

- Automation: using software to automate the next 13 weeks and FORGET it! 

- Text, Email 

DOUGH MAKING PLAN: 

- Next SHOW we are talking about WHO USES text Message marketing in 2019! Papa John’s, Subway.. I’ll share with you HOW they are maximizing this tool to make some DOUGH

- Have you done the math? The open rate, and average ROI? 

- Want to talk about how our team can help you get started on Text Message Marketing? Click on the link below.. 

Back to work and make some DOUGH!

// WHO:Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them.

// Need help with your restaurants marketing strategy? Let’s chat. Email us at: [email protected]// LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/

 #RestaurantMarketing

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

In the last couple shows we’ve been talking about UPSELLING and making some dough! 

We talked about: 

The easiest upsell is the 2ND Drink! 

Upselling the 1st Drink: 

Upselling 2nd drink: 

DOUGH MAKING PLAN: 

SUBSCRIBE - next show we are talking about the biggest mistakes our servers make when it comes to upselling 

Back to work and make some DOUGH 

// WHO:Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them. // Need help with your restaurants marketing strategy? Let’s chat. Email us at: [email protected]// 

LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

In today’s show we are talking about 5 Ways to REDUCE your ticket times and exceed your customers expectation. 

How a restaurant got a 1 star review because the restaurant employees had ice cream!  Create standards Communicate standards Training according to standard, give raises according to the standard.  

Track it: create a VCB (visual control board) Provide tactical training Reduce distance BATCH  Make it fun! 

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

Last episode we talked about THE math behind upselling and how $1 per ticket can impact your sales + $52K or - $52K

Ask your servers which one these 5 reasons is why they EACH don’t consistently upsell.  Talk about it!

And talk about HOW WE ARE GOING to fix this as a team since we all understand it’s a WIN WIN WIN 

Got questions? 

Anyway we can help you with your marketing?  Email us at [email protected]

SUBSCRIBE - next week we are talking about the easiest upsell

// WHO:Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them. 

// Need help with your restaurants marketing strategy? Let’s chat. Email us at: [email protected]

// LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/