The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

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Today we are talking about your restaurants online ordering. 

3 reasons you must work on benefits of your online ordering, and 8 ways you can increase your online ordering. 

More than 20% of our restaurants sales is from online ordering and we actively continue to grow this rate. 

In todays episode we are talking about how you and your restaurant can partner with local day cares in a manner that you can serve them, and they in return send you customers week after week! 

I also mentioned the no brainer partnership with your local Realtors in Episode #25. 

// WHO:

Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.

They believe every restaurateur deserves owning a restaurant that does not own them. 

// Need help with your restaurants marketing strategy? Let’s chat. Email us at: [email protected]

// LET'S CONNECT:

SUBSCRIBE to our Youtube Channel: https://bit.ly/2sif5kX 

SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow 

FOLLOW us on Instagram: https://bit.ly/2SLRp42 

CONNECT on LinkedIn: https://bit.ly/2D0a3QA

// Got questions? Submit your questions for a future Q&A episode at

Download the Step by step Realtor Partnership Implementation Checklist here: http://eepurl.com/glQadv

In todays episode you will learn practical ways to partner with your local realtors to acquire NEW homebuyers as customers.

You will learn: 

On episode 23, we talked about the BEST and most effective way to acquire new customers for your restaurant. 

You can listen to that episode here: https://bit.ly/2FwUzDl

// WHO:

Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.

They believe every restaurateur deserves owning a restaurant that does not own them. 

// Need help with your restaurants marketing strategy?

Let’s chat. Email us at: [email protected]

// LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

// WHO:

Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them. 

// Need help with your restaurants marketing strategy?

Let’s chat. Email us at: [email protected]

// LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at

// TODAY’S EPISODE:

Today is Making Dough Q and A Show was I gonna answer Christal question and Christal asked..

“Looking for ideas to boost are Wednesday night and Friday through Sunday lunch business...  not really interested in kids. Kids eat free and no room inside for live entertainment.”

Let’s tackle Sunday lunch. 

One of the things you need to know is especially when slower days and time is understanding the mood and the psychology of what people go through. What is on their mind on a Sunday night?

It is important for you to study your demographic.

Why would folks come to your restaurant for lunch on Sunday?! They want to go out and eat. 

So today I wanna share you few tips on how we’re able to do that.

Study it. 

Study why people come to that restaurant You need to study and figure out how you gonna do better. Are you going to do the same similar offering or lunch special?

We have a lunch buffet that is super popular for all families. 

Think about the offerings for like a lunch special. Why should people come to your restaurant? You have to give them a reason to come to your restaurant. 

Get to know them so they know you exist?! 

I’m telling you on Sundays a lot of folks go to church. We have a good relationship with churches. So we are not just doing it for the sales, we’re doing it what’s align in our brand messaging our values. 

Always build a relationship with people.

Always think about how you gonna build partnership with people. Go out shake some hands. Have you been in our restaurant or not? Do you have often meetings this sometimes? We would love to cater your lunch sometimes. Let me know. Can I have your business card? Build a relationship or partnership. 

You go to sow seeds. 

It takes a little while but it is what it is. I wanna tell you that if there is another restaurant in your community on your slower days or time know that there is always an opportunity for you to take some market share.

Let's talk about the importance of creating Strategic Partnerships as restaurant owners and managers. 

In this episode you will learn:

// 7 to 10 businesses we have partnered with throughout years that you can also take advantage of in your community! 

// How strategic partnerships can grow your sales and create steady stream of new customers for our restaurant.

// How strategic partnerships can benefit your team. 

// How strategic partnerships build your reputation.

// How to create mutually beneficial and long term relationships

// Download the Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

// WHO:

Hengam and Matthew Stanfield are owners of two restaurants in San Antonio. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.

// Need help with your restaurants marketing strategy?

Let’s chat. Email us at: [email protected]

// LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at

 // Download the Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

// WHO:

Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.

They believe every restaurateur deserves owning a restaurant that does not own them. 

// Need help with your restaurants marketing strategy?

Let’s chat. Email us at: [email protected]

// LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at

// TODAY’S EPISODE:

 Let's start talking about the 3 tips on how you can more likely to have 5 stars reviews  

You got to exceed the expectation!

HOW TO EXCEED CUSTOMERS EXPECTATION: 

 1. IMPROVE YOUR SPEED OF SERVICE

2. OVERLY FRIENDLY SERVICE

Greeting and farewelling in an OVERLY friendly service way is something you can train your servers. Have got to train your people on this and daily emphasize how important it is!  

3. CLEANLINESS

Cleanliness doesn't mean fancy stuff or beautiful decor. This isn’t about fancy decor! People notice cleanliness! Have cleaning checklists and hold your team accountable. 

Now, 3 ways to get MORE reviews! 

1. Ask for it!  

You can ask indirect the customers like use stickers or something you can post on your 4 sides of Wall saying something like “it would mean the world if you’d take 5 minutes and leave us a review”. You can use your Website or write something under your receipt saying the same thing.n And on the other side: Yelp and etc logos and says “Would you please leave us a review?” “It would help us out?!” 

 2. INCENTIVE THE CUSTOMERS 

 This might not give you a 5 stars reviews but you will get more reviews and this is how we do it.  Where I make sure I can hit the different points I want to say in my response to our customers.   For a positive review make communication of saying thank you to them. Email them like you want something to send them to thank you certificate of a little thank you gifts. And for a negative side, it is also the same as we want to make things right we would like to send you a gift certificate and hopes you give us another opportunity please email us.  

3. INCENTIVE THE TEAM

One of the things we do is to have a nameplate for our team. A lot of times even good or bad reviews the customers will remember the name of the server. So you will know who was it, who did it and what was it.

How to Market Healthy Dishes on your menu successfully | Restaurant Marketing Tip

// Download our 10 Steps to any Restaurant Promotion: https://bit.ly/2TA5NQT

This is the step by step checklist we use in house to promote any dish or any event at our restaurants. 

// In this episode you will learn: 

// Need help with your restaurants marketing strategy?

Let’s chat. Email us at: [email protected]

// WHO:

Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.

They believe every restaurateur deserves owning a restaurant that does not own them. 

// LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at

Download for FREE: Restaurant Business Plan | Free PDF

https://mds.mykajabi.com/RestaurantBusinessPlan

WATCH: AVOID these 3 common mistakes when Opening a Restaurant

https://youtu.be/ffVyRNhF6cE

// WHO: Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them. 

// LET'S CONNECT:

SUBSCRIBE to our YouTube Channel: https://www.youtube.com/@makingdoughshow

SUBSCRIBE to our Podcast: https://podcasters.spotify.com/pod/show/makingdoughshow

CONNECT on Linked-In: https://www.linkedin.com/in/hengamstanfield/

 // TODAY'S EPISODE:

Planning to open up a restaurant? 

“Hello Hengam a great video! I would definitely be interested in more of your videos and advice. My wife and I also live in Texas and we are in a very beginning stages of owning our own restaurant. I'd love to hear more on the beginning of how you got started leading up to opening day and what you would recommend for us looking to put the dream into actions and what steps to take to properly execute? Thank you!” -Lawrence 

You have got to get obsessed with your numbers 

You got a study to the numbers. You're purchasing an existing restaurant You need to review the numbers. You need that they're going to give you a P&L. Because what you're paying for unless it's an asset purchase. 

NEGOTIATE EVERYTHING!

You feel like you're not entitled to negotiate because you're just starting. You need to view that exactly the opposite because you're starting out ask for grace say hey how about I you know pay this you know like hypothetically even if it's AT&T. 

DOCUMENT EVERYTHING! 

Overall just document everything you know what I'm saying it's just the fact it is because there's gonna be so many moving parts you're going to forget now when it comes to document obviously you can use a classic pen and paper or something or a notebook you have or you can use a logbook feature that many software's do offer. 

Expect that you're gonna make mistakes. 

It is going to take a village an enormous amount of work to make a business successful and I'm just being honest with you so expect the unexpected so it would be less stressful for you. 

BE OBSESSED WITH GROWING YOUR SALES

And you're gonna continue to be obsessed with sales when sales is good because the way it works in the restaurant is whatever you do whatever you do today to grow yourself whatever activity you do to market your restaurant is not going to surface up you won't see the results in four to six weeks so we go through this season where sells is really good.

And the last tip I have for you which my husband and I failed to do is to go work at another restaurant maybe you have had years of restaurant experience or not our case we had zero.  And just learn as much as you can from another of restaurant owner.

// Download our FREE Guide: 52 Ways to GROW your Restaurant sales on our website: https://bit.ly/2InYI1d

// WHO:

Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.

They believe every restaurateur deserves owning a restaurant that does not own them. 

// Need help with your restaurants marketing strategy?

Let’s chat. Email us at: [email protected]

// LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at

// Download the Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

// WHO:

Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.

// Need help with your restaurants marketing strategy?

Let’s chat. Email us at: [email protected]

// LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at

// TODAY’S EPISODE:

We are talking about Facebook and how we must continue to post REGULARLY on it 2019 despite the low reach! 

These 3 reasons may surprise you! 

// Leave us a review if you enjoyed the show. 

Thank you