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 // Today's Episode

Valentine's Day is rapidly approaching. Make it more memorable for you and for all of your costumers.

Here are some V-day promotions and marketing ideas that helps your sales growth and make your costumers fell in love with your restaurants too. 

// Download the Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

// LET'S CONNECT:

// WHO:

Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.

They are passionate about helping other restaurant owners grow their sales, grow their team and live the American dream!

Motto : Own a restaurant that does not own you!

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Let’s chat. Email us at: [email protected]

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// TODAY’S EPISODE:

Making DOUGH Action plan: 

#facebookgroups #Facebookgroupmarketing

// Download our FREE Guide: 52 Ways to GROW your Restaurant sales on our website: https://www.makingdoughshow.com/52-restaurant-marketing-ideas

// WHO:

Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.

They are passionate about helping other restaurant owners grow their sales, grow their team and live the American dream!

Motto : Own a restaurant that does not own you!

// Need help with your restaurants marketing strategy?

Let’s chat. Email us at: [email protected]

// LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at

//  Today's Episode:

Today two of our staff members placed her two weeks notice because there are going to work for Chick fil a and I’ll strip mall starting at $12 an hour.

We’re not able to pay our people that much. At least not a regular team members.

That is the rate that Chick fil a advertises for their full-time staff. And yes they have the signage everywhere for everyone to see. 

How do we compete with that? 

Here’s the thing we cannot play at that game and expect to win! We got a play a different game! 

We cannot afford to pay people starting at $12 an hour. But we can do some other things! 

We have got to turn our disadvantages into our advantages. That’s the only choice we have. 

So if the disadvantage is the fact that we’re a mom and pop, we got to turn that into our advantage. 

Because we don’t have 70 or 80 staff like Chick-fil-A, we can make the time to get to know our people on a deeper level. 

Why does this matter? 

Because we can find out what makes them tick! And deliver on that. 

There is a sector of the workforce that cares about money, and there is the other half who are not motivated by money!  

We need to figure out what motivates them and play that game! 

I’m not saying that we’ve mastered this. As I started I mentioned we just had two team members put their two weeks in! 

But here are a few things that I’ve learned from this experience that I want to share with you. 

Download the Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

// TODAY'S EPISODE:

Today were going to talk about how you can run a swot analysis of your restaurant. 

Learn how you can do SWOT analysis for your restaurant business. Identify the Strengths (S), Weaknesses (W), Opportunities (O), and the Threats (T) of your restaurant that you can use to plan your business strategies and make your food venture a successful one.

// LET'S CONNECT:

// WHO:

Hengam Stanfield is mom of 3, and the proud co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering.   

They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.

They are passionate about helping other restaurant owners grow their sales, grow their team and live the American dream!

Motto : Own a restaurant that does not own you!

// Need help with your restaurants marketing strategy?

Let’s just chat. Email us at: [email protected]

// Got questions? Submit your questions for a future Q&A episode at

Making Dough Show is a dedicated Weekly Show to help you GROW your restaurant sales! We talk about restaurant marketing tips, ideas, and making dough! 

// DOWNLOAD Today's Freebie:  The 10 steps to marketing your Super Bowl deal: 

https://www.makingdoughshow.com/blog/10-steps-to-marketing-your-restaurant-on-super-bowl

// LET'S CONNECT:

// Download the Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

// TODAY’S EPISODE:

In this episode we will are talking about SUPER BOWL and the 10 steps you need to consider when it comes to MARKETING your restaurant on this day to have one of the highest days of sales in 2019 on this day! 

// WHO:

Hengam Stanfield is mom of 3, and the proud co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering.   

They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.

They are passionate about helping other restaurant owners grow their sales, grow their team and live the American dream!

Motto : Own a restaurant that does not own you!

// Need help with your restaurants marketing strategy?

Let’s just chat. Email us at: [email protected]

// Got questions? Submit your questions for a future Q&A episode at

// Download the Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

// TODAY’S EPISODE: 

In this episode we will cover the 10 reasons why you should join your local chamber of commerce, or a local business network gathering as a restaurant owner.  

I also share with you step by step, what you need to do to get started today!  This is an awesome tip for any restaurant owner. Most restaurant owners are not as involved in their local business community and this is a great opportunity to get out there and get exposure for your restaurant.  

// WHO: 

Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. 

They are passionate about helping other restaurant owners grow their sales, grow their team and live the American dream! 

Motto : Own a restaurant that does not own you! 

// Need help with your restaurants marketing strategy? 

Let’s chat. Email us at: [email protected]

// LET'S CONNECT: 

// Got questions?  Submit your questions for a future Q&A episode at

The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

You may think that as a restaurant owner, you don’t have an hourly rate, but in fact you do. 

It is important for owners to identify what is their hourly rate.  Some owners are stuck at their restaurant operations like dishwashing or plating food. 

Why?   

Because they don’t have enough people to the job, lack of training and orientation, some owners want to do everything on their own because they don’t trust their team and some have the mindset that instead of paying people to do the job, they will do it in order to keep and save money. 

That is absolutely WRONG.  Here’s a simple math to show you that restaurant operations should be delegated to your staff. 

For example, a dishwashing task makes $7.25/hr., $1,100/month and $14,000/year.   

As a restaurant owner, spending your time scrubbing pots and pans, cleaning the dishes and you go home tired.   

Just because you want to save money you, the owner, will do the dishwashing, is the $14,000 a year worth it?  

Delegate tasks to your team, to have more time improving other areas of the restaurant.   

Instead of spending all of your time doing restaurant operations such as cooking, dishwashing, serving or cleaning, why not spend your time giving training to your people.   

Give your staff different kinds of training and orientation on different restaurant operations. 

That way you will have more time for other restaurant matters and build trust among your team.  

As a restaurant owner, your hourly rate must be around $50-$55/hr., and a $100,000/year.   

You may ask how you will achieve those figures mentioned above, and the answer is money generating activities in your restaurant.

Nothing can be that frustrating as a restaurant owner - when you do your best, pushing your team day in and day out. Putting out good food, a friendly service and yet it seems like your sales are NOT growing fast enough. 

Today, we are going to go through 10 different aspects of your restaurant and dig deep into identifying what’s hindering your restaurant sales growth and potential. Ask yourself these questions and find out what is hindering your restaurants sales growth: 

1) Check your online review platforms. Is your food delicious in your customers opinion? 

2) Is your food’s taste and portions consistent? 

3) Do you have speeds of service standards that every member of your team knows and follows religiously for your appetizers, entré and desserts? 

4) Is your service overly friendly and memorable? 

5) What are the opportunities in your customer service that you can focus on to stand out in the marketplace? 

6) Is obscurity stopping your restaurant sales? 

7) What are 3 things you can do this week to kill obscurity and get exposure for your restaurant? 

8) How much do you currently budget for your marketing monthly? Should you increase your marketing budget? 

9) Are you snipper focused on growing your sales? Do you spend 2 to 5 hours a week focused on Money Generating Activities? 

10) Do you have a clear strategy in capturing your customers contact information and continue to build relationships with them week in and week out? If your restaurant hasn’t grown the way you want it to try to find the reasons behind it and not the excuses for it. Finding the reasons will make you work for the improvements required and your business will grow accordingly, a simple cause and effect. 

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How can your restaurant sell loads of gift cards this month? Today we are talking about the benefits of selling gift cards, the operations requirement as well as our 10 STEP process to marketing Gift Cards. This is a rich episode! 

Watch our FREE Training on: Respond to Reviews with ChatGPT in 15 Minutes a Week

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Download for FREE: Restaurant Marketing System Assessment

https://mds.mykajabi.com/assessment

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SUBSCRIBE to our YouTube Channel: ⁠https://www.youtube.com/@makingdoughshow⁠

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CONNECT on Linked-In: ⁠https://www.linkedin.com/in/hengamstanfield/⁠