The New Music Business with Ari Herstand

Making Music During COVID-19: Ari's Take Academy Roundtable Discussion


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We are in very interesting times. Last week's episode was all about musicians for black lives and what this movement is all about and what we can do as allies. It has been a challenge for me personally to understand where I fit in with this movement. I've been using my platform to encourage other musicians and people with influence, namely white people, to stand up and support our black brothers and sisters through this movement.


I've been getting a lot of questions about releasing music right now. I've thought a lot about that because it's not just about releasing music but what we should be posting on social media. Should we be promoting anything other than the movement? There's really not a right or wrong answer. I think everyone needs to do what makes sense for them.


If you have more money than time, then donate to organizations that are supporting the movement. If you have more time than money, then spend time educating yourself.


We recorded this episode about a week before George Floyd's death. So we're not going to be mentioning this uprising. We talk about what it's like running our careers and writing music during COVID-10 and quarantine. We hear from all of the Ari's Take Academy instructors, including Lucidious (Streaming & Instagram Growth), Vo Williams (Advanced Sync Strategies for Film, TV and Video Games), Kristen Mathe (Cracking Colleges), Andrew Spalter (Breaking China), and Allyson Toy (Breaking China).


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Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

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