Zach is joined by Sake ONO CEO Lana Buchanan to discuss the tremendous growth potential for sake in American drinking culture. While widely known and appreciated, sake has rarely been able to escape the confines of the most traditional drinking occasions. Buchanan outlines her team's efforts to change the conversation around sake, how branding and packaging are crucial to that effort, and some of the surprising successes they've had so far. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

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