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Ideas are the lifeblood of TV, radio and online production as fresh and unusual concepts are constantly in demand. But can anyone come up with a great idea? And how do you maximize the impact and success of your ideas?
By BBC Radio3.8
1313 ratings
Ideas are the lifeblood of TV, radio and online production as fresh and unusual concepts are constantly in demand. But can anyone come up with a great idea? And how do you maximize the impact and success of your ideas?

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