Key Points:

• How ScreenCloud came to be (01:11)
• Mark describes the early competitive landscape of digital signage (03:07)
• My opinion on how low-cost copycats could improve their messaging (04:33)
• I explain why becoming irrelevant is a bigger risk than making a mistake (07:10)
• ScreenCloud’s approach to content marketing (08:11)
• My thoughts on why evangelizing category over product in a new category can help you win (09:10)
• Why Mark knew moving upmarket was the right move for ScreenCloud (12:38)
• I address the advantages of strategic pivots (14:09)
• Mark goes through ScreenCloud’s acquisition channels (17:02)
• Mark explains the moats ScreenCloud is relying on to stay competitive (19:52)
• I unpack why brand marketing is importing for targeting out-of-market customers (21:58)
• Mark predicts what consumer behavior will look like in 10 years (26:13)
• Wrap up (27:57)

Mentioned:

Mark McDermott LinkedIn

Mark McDermott Twitter

ScreenCloud

Educating your target market with Appcues' Jackson Noel

Yamini Rangan LinkedIn

Paul J. D’Arcy LinkedIn

HubSpot

Miro

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL