Making Unreal Deli with Jenny Goldfarb

I sit down with Jenny Goldfarb, the founder of Mrs. Goldfarb’s Unreal Deli to discuss her vegan deli meat. She shares how she ties veganism into her torah practice, how she got her new product into the market, and her experience on Shark Tank. Jenny Goldfarb, aka Mrs. Goldfarb, is the founder of Unreal Deli. She grew up on the Standard American Diet (SAD), and in her early 30s, learned about the plight of animals on factory farms, which led her to adopt a plant-based diet. After much trial and error she became a whiz in the plant-based kitchen and realized the thing she missed most after becoming vegan was premium NY-style deli meat. She sought to recreate a corned beef made from beets, chickpeas, tomatoes and high protein wheat. The recipe became such a hit that it encouraged her to produce her Corn’d Beef Reubens for Delis, Whole Foods, even Shark Tank, where she took on Mark Cuban as primary investor. The company then developed Unreal Roasted Turk’y followed by Unreal Steak Slices (coming soon). With no experience in the food sector, let alone launching a company, she gave birth to this rapidly expanding business in her tiny kitchen while pregnant with her 3rd child. The Unreal Deli product line can now be found in thousands of restaurant and grocery locations with more to come. Unrealdeli.com @unrealdeli @mrsgoldfarb Click here to get the Hug Dress Click here to get an Impact Fashion Gift Card Click here to get the Am Yisrael Chai crewneck. Click here to see my collection of dresses. Click here to join the Impact Fashion Whatsapp Status Click here to follow @impact.fashion.nyc on Instagram Click here to follow @impact.fashion.nyc on TikTok Click here to get the Secrets Your Tailor Won't Tell You Click here to see my maternity friendly pieces. To hear more episodes, subscribe and head over to Impactfashionnyc.com/blog/podcast. Be Impactful is presented by Impact Fashion, your destination for all things size inclusive modest fashion