Today, I am blessed to have here with me Jordan Syatt. Jordan Syatt is a short, bald, Harry Potter nerd with an affinity for deadlifting and also happened to be Gary Vaynerchuk's personal trainer.

Jordan began Syatt Fitness, his online fitness coaching business, from his dorm at the University of Delaware in 2011 and has become one of the industry’s leading experts in strength training, nutrition, and behavioral psychology. 

One of the only people in the world to deadlift 4x his own body weight, Jordan's work has been featured all over the world, including a variety of media publications such as CNN, The Huffington Post, Business Insider, Men's Health Magazine, Men’s Fitness Magazine, and Schwarzenegger.com.

In this episode, Jordan opens the show explaining how he ended up being the personal trainer for Gary Vaynerchuk. With a lot of hard work and a little luck, Jordan coached Gary for seven days a week, three years straight. Overworking and a lack of sleep led Jordan to feel insecure about his body. We dive into those insecurities and how Jordan overcame them. Plus, we discuss Jordan's decision to attend therapy and the importance of mental health, especially when overwhelmed by social media. Tune in as we talk about which health tools are overrated and which health tools are underrated.

[04:00] About Jordan Syatt 

• Jordan started his website in college to make content and write articles. For the first six months to almost a year, Jordan only got 20 views a day on his website.
• In 2012, Jordan wrote an article about improving posture while sitting at your desk. A stranger at the time, Mike, asked a question on the article, and Jordan responded. Down the road, Mike becomes Gary Vaynerchuk’s personal trainer. 
• Gary needed help with his posture, so Mike recommended Jordan for the job! 
• You never know who is going to come across your content. 

[11:00] The Importance of Content Creation

• It’s super cool that Jordan can say he coaches Gary Vaynerchuk.
• What’s not something that he talks about is the countless hours and hours of work he put into his website creating content. 
• When everyone was partying in college, Jordan was writing articles for his website. Sadly, his mom was the only one reading them for a long time. 
• However, because of this content creation, Jordan found Gary Vaynerchuk.

[12:35] Jordan’s Time With Gary Vaynerchuk

• When Jordan coached Gary, his time was Gary's time for seven days a week, three years straight. 
• Jordan didn’t have weekends, he didn’t get breaks, and he didn’t get vacations. Because of this, Jordan couldn’t keep his fitness and eating routines. Instead, he was eating at the airport, barely sleeping, and losing muscle mass. 
• Eventually, Jordan became uncomfortable in his own body. 
• Plus, Jordan wasn’t able to build relationships with other people because he was constantly working.

[16:00] All About Body Image

• Everybody struggles with body image – even people who we consider beautiful and handsome. We have no idea what other people are going through despite their outer appearance. 
• Every person has a story that happened to them as a kid that they'll always remember. These stories will shape our mental & emotional habits and thoughts around who we are today. 
• For Jordan, a girl in sixth grade said that he had “manboobs.” 
• We all have mini traumas that we kind of brushed under the rug. However, these traumas have informed our belief systems and our identities. 

[20:15] The Decision To Attend Therapy 

• If you’re thinking about therapy, Jordan says to do it! 
• Therapy has completely changed Jordan’s life, and he is incredibly grateful for it. 
• Anxiety was the most significant reason that Jordan wanted to go to therapy. 
• Jordan always thought that the more followers you had on social media, the happier you must be. However, he realized that is not how happiness works. 
• A huge anxiety for Jordan is cancel culture – he’s worried about losing it all. 
• Ultimately, Jordan realized that worrying isn’t going to help anything. 

[27:05] Tips On Repurposing Content  

• Anytime someone has a question, they go to Google, and they search it. They’re not going to find Instagram posts or TikTok videos. Instead, they’ll find articles and YouTube videos. 
• So, consider writing articles on the content that you have on Instagram and TikTok. 
• Jordan can take a tweet that he wrote and eventually have enough content for a YouTube video. 

[32:00] Overrated or Underrated: Intermittent Fasting

• Intermittent fasting is overrated. 
• You can eat breakfast and still lose fat; intermittent fasting is not going to be the savior for fat loss.
• It can be a useful tool, but it’s not necessary! 

[33:45] Overrated or Underrated: Ice Baths

• For fat loss, ice baths are overrated.
• In general, ice baths are underrated. 
• Health and fat loss are two different things. 
• You get more of a dopamine hit from an ice bath than you do from smoking cigarettes.
• People hate getting into ice baths. However, people who are doing something that they don’t want to do will get many benefits. These people create habits of overcoming obstacles. 
• Overall, ice baths are great for well-being and mental strength. 

[37:05] Jujitsu Is Beneficial For Overall Well-Being  

• Jujitsu is the thing that has been the most beneficial for Jordan’s mental health, physical health, emotional health, and resilience.
• Every time Jordan goes to jujitsu, he knows he’s going to be put in uncomfortable positions. However, it’s the most primal event that you could ever imagine - fighting for your life.
• Jujitsu has massive mental benefits. 

[45:40] Pushing Behavior Change On Loved Ones

• How do you speak to your mom, fiancé, boyfriend, girlfriend, partner about making health changes without overstepping boundaries?
• It’s a challenge! First, make sure they know you love them no matter what.
• Then, set the example. 
• It’s not fair to do something outrageous – there should be a balance. 
• Basically, embody what you want to attract. 

[57:40] What Jordan Wishes He Learned In School 

• First, Jordan wishes he learned about taxes in school.
• Also, Jordan wishes there were more discussions about philosophy in school. Students can learn lessons from philosophy that they can apply to their everyday lives – it’s incredible. 

AND MUCH MORE!

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• Check out Jordan’s Website: https://jordansyatt.com/
• Follow Jordan Syatt
• Instagram: https://www.instagram.com/syattfitness
• YouTube: https://www.youtube.com/channel/UCZk-b1KyEL9rovh7zdfw_lg
• Facebook: https://www.facebook.com/syattfitness/
• LinkedIn: https://www.linkedin.com/in/jordan-syatt-80546940/

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