In today’s Startup Therapy Podcast, Wil and Ryan talk about planning for a downside strategy. Having a downside strategy allows for open conversations to conclude effective upside plans and address issues level-headedly. It’s a clear and sound path for founders to clean up a failing Startup.

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• Startup Therapy Podcast
• https://www.startups.com/begin
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What to Listen For

• 00:00 Intro
• 00:29 Dealing with downsides forces difficult conversations
• 05:33 Downside strategies are a big part of any Startup
• 11:05 What is your tolerance for tough decisions?
• 18:14 Duration and severity of a downside
• 21:30 Know how to deal with a failing business
• 26:27 Establishing a threshold can make a difference
• 29:40 “When we worry about things, we tend to scale up to the biggest worry.” - Wil 
• 32:10 Having a downside strategy allows for a powerful upside strategy
• 36:09 Build detailed downside strategies and be open to conversations