Lex Bradshaw-Zanger is the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africa Region. Prior to this role, Lex was the CMO for the UK & Ireland, held roles in the Western Europe Zone and was Chief Digital Officer for the L’Oréal Middle East and Africa Region. Prior to L’Oréal, Lex was with McDonald’s and Facebook. He is a recovered ad-man having spent over 10 years in the agency world, with both WPP and Publicis – his last role was Regional Director for Digital Strategy & Innovation for Leo Burnett MENA.