MAP IT FORWARD Middle East

This is Part 2 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.

In this episode, Lee Safar and Sean Warner examine why coffee pricing is inherently complicated. They discuss the limitations of using the C price as a reference, the historical volatility of coffee markets, and why countries with vastly different production costs are often priced using the same benchmark.

Using Honduras as a case study, they explore how cost of production, quality, and payment timing affect pricing outcomes for producers.

Advertising sponsor
This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.
WhatsApp: https://wa.me/50487350786
Email: [email protected]

Guest Links

Sean Warner - Honduran Coffee Alliance

https://www.hondurancoffeealliance.ca/

https://www.linkedin.com/in/sean-warner-3aba28108/

https://www.instagram.com/hondurancoffeealliance/

WhatsApp: https://wa.me/50487350786

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About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: [email protected]

This is Part 1 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.

In this episode, Lee Safar and Sean Warner unpack how coffee is currently priced across the supply chain. They discuss the role of the C market, differences in production costs between origins, spot coffee versus future contracts, and why rising retail prices do not necessarily translate into improved income for producers.

This episode sets the foundation for the rest of the series.

Advertising sponsor
This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.
https://arkenacoffee.com/
https://www.instagram.com/arkenacoffee/
Email: [email protected]

Guest Links

Sean Warner - Honduran Coffee Alliance

https://www.hondurancoffeealliance.ca/

https://www.linkedin.com/in/sean-warner-3aba28108/

https://www.instagram.com/hondurancoffeealliance/

WhatsApp: https://wa.me/50487350786

***************************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: [email protected]

This is Part 5 of a 5-part series on the coffee industry in 2026 with Felipe Croce (FAF Coffees) and Angel Barrera (Belco).

The discussion critically examines the role of the Specialty Coffee Association, industry representation, corporate influence, and what meaningful preparation for 2026 may actually look like for coffee businesses.

Chapters
00:00 Coffee Associations and Representation
02:54 Funding and Education
05:49 World of Coffee Events
08:22 Corporate Influence
12:46 Industry Innovation
27:44 Preparing for the Year Ahead
31:43 Final Reflections

This episode is brought to you by Arkena Coffee Marketplace
Connecting you to the next coffee harvest in Ethiopia through direct trade.

https://arkenacoffee.com/
https://www.instagram.com/arkenacoffee/
Email: [email protected]

Connect with the guests

Connect with Angel Barrera and Belco:
https://www.belco.fr/
https://www.linkedin.com/in/angel-barrera-8a0b2236/
https://www.instagram.com/koliafobiano/
https://www.instagram.com/belco.coffee/

Connect with Felipe Croce and FAF Coffees:
https://www.instagram.com/felipecroce/
https://www.instagram.com/fafcoffees/
https://fafbrazil.com/

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You can support The Daily Coffee Pro Podcast by subscribing, rating, and sharing this episode with someone who works in the coffee industry.

🎧 Listen to the audio podcast:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus

📺 Watch full episodes on YouTube:
https://bit.ly/3ouyFYW

📬 Join the Map It Forward mailing list:
https://mapitforward.coffee/mailinglist

🌍 Learn more about Map It Forward:
https://mapitforward.coffee

This is Part 4 of a 5-part series on the coffee industry in 2026 with Felipe Croce (FAF Coffees) and Angel Barrera (Belco).

Lee Safar, Felipe Croce, and Angel Barrera examine how scale, capital, and consolidation are shaping the coffee industry, and what challenges small and medium businesses may face as corporate influence grows.

Chapters
00:00 Introduction and Company Scale
00:55 Patreon Community
02:00 Series Overview
03:28 Corporate vs Small Business
05:26 Challenges in Specialty Coffee
08:58 Corporate Influence
14:30 Industry Involution
24:45 Closing Thoughts

Sponsor message
Join Map It Forward’s monthly live coffee industry discussions — exclusively for Roasted Coffee Patreon backers.

Learn more: https://www.patreon.com/mapitforward

Connect with the guests

Connect with Angel Barrera and Belco:
https://www.belco.fr/
https://www.linkedin.com/in/angel-barrera-8a0b2236/
https://www.instagram.com/koliafobiano/
https://www.instagram.com/belco.coffee/

Connect with Felipe Croce and FAF Coffees:
https://www.instagram.com/felipecroce/
https://www.instagram.com/fafcoffees/
https://fafbrazil.com/

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You can support The Daily Coffee Pro Podcast by subscribing, rating, and sharing this episode with someone who works in the coffee industry.

🎧 Listen to the audio podcast:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus

📺 Watch full episodes on YouTube:
https://bit.ly/3ouyFYW

📬 Join the Map It Forward mailing list:
https://mapitforward.coffee/mailinglist

🌍 Learn more about Map It Forward:
https://mapitforward.coffee

This is Part 3 of a 5-part series on the coffee industry in 2026 with Felipe Croce (FAF Coffees) and Angel Barrera (Belco).

This episode explores how the definition of “specialty” may evolve by 2026, what value means for producers, roasters, and consumers, and why clarity of values will be increasingly important for coffee businesses navigating a changing market.

Chapters
00:00 Introduction: The Dilemma of Balancing Quality and Volume
02:22 Welcome to the Daily Coffee Pro
02:31 Specialty vs Commodity Coffee in 2026
07:35 Defining Specialty Coffee
10:47 The Importance of Healthy Soil
15:23 Consumer Choices and Specialty Coffee
22:54 Global Trends Across Industries
29:00 Conclusion

This episode is brought to you by The Honduran Coffee Alliance
Connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.

Connect with Sean Warner:
WhatsApp: https://wa.me/50487350786
Email: [email protected]

Connect with the guests

Connect with Angel Barrera and Belco:
https://www.belco.fr/
https://www.linkedin.com/in/angel-barrera-8a0b2236/
https://www.instagram.com/koliafobiano/
https://www.instagram.com/belco.coffee/

Connect with Felipe Croce and FAF Coffees:
https://www.instagram.com/felipecroce/
https://www.instagram.com/fafcoffees/
https://fafbrazil.com/

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You can support The Daily Coffee Pro Podcast by subscribing, rating, and sharing this episode with someone who works in the coffee industry.

🎧 Listen to the audio podcast:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus

📺 Watch full episodes on YouTube:
https://bit.ly/3ouyFYW

📬 Join the Map It Forward mailing list:
https://mapitforward.coffee/mailinglist

🌍 Learn more about Map It Forward:
https://mapitforward.coffee

This is Part 2 of a 5-part series on the coffee industry in 2026 with Felipe Croce (FAF Coffees) and Angel Barrera (Belco).

This episode focuses on geopolitical “tectonic plate” movements and what they mean for coffee businesses. The discussion covers currency volatility, the role of the US dollar, emerging alternatives such as stablecoins, and how exporters and importers may need to adapt to remain resilient in an increasingly uncertain global environment.

Chapters
00:00 Introduction: Aligning Away from US Dependency
02:28 Welcome to The Daily Coffee Pro
02:48 Geopolitics and Coffee in 2026
04:57 The Volatility of Global Politics
09:51 Personal Anecdote on Social Contracts
12:11 Impact of Geopolitics on Coffee Trade
12:55 State Capitalism and Democracy Risks
18:53 European Union and South American Trade
23:59 Exploring Cryptocurrency in Coffee Trade
32:03 Conclusion: Navigating 2026's Challenges

Sponsor message
Future-Proofing Your Coffee Business: Planning for 2026 and Beyond
A Map It Forward live workshop for small to medium coffee businesses.

Learn more: https://mapitforward.coffee/workshops

Connect with the guests

Connect with Angel Barrera and Belco:
https://www.belco.fr/
https://www.linkedin.com/in/angel-barrera-8a0b2236/
https://www.instagram.com/koliafobiano/
https://www.instagram.com/belco.coffee/

Connect with Felipe Croce and FAF Coffees:
https://www.instagram.com/felipecroce/
https://www.instagram.com/fafcoffees/
https://fafbrazil.com/

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You can support The Daily Coffee Pro Podcast by subscribing, rating, and sharing this episode with someone who works in the coffee industry.

🎧 Listen to the audio podcast:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus

📺 Watch full episodes on YouTube:
https://bit.ly/3ouyFYW

📬 Join the Map It Forward mailing list:
https://mapitforward.coffee/mailinglist

🌍 Learn more about Map It Forward:
https://mapitforward.coffee

This is Part 1 of a 5-part series on the coffee industry in 2026 with Felipe Croce (FAF Coffees) and Angel Barrera (Belco).

In this episode, Lee Safar, Felipe Croce, and Angel Barrera discuss where the global coffee industry is as we begin the year and where they believe it is heading. The conversation spans coffee production in Colombia and Brazil, climate volatility, geopolitical pressure, consumer behavior, and the growing need to rethink how the specialty coffee sector operates in an increasingly unstable environment.

Chapters
00:00 Introduction to Coffee Trends in Colombia
01:33 Welcome to The Daily Coffee Pro
02:08 Exciting Plans for 2026
04:13 Current State of Coffee Production
10:35 Challenges and Predictions for Coffee Prices
15:00 Consumer Behavior and Market Volatility
18:34 The Future of Specialty Coffee
22:11 Global Coffee Consumption Trends
29:49 Geopolitical Influences on Coffee
32:23 Conclusion and Upcoming Topics

This episode is brought to you by Arcadia Green Coffee
Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.

Instagram: https://www.instagram.com/arcadiagreencoffee/
Connect with Augusto Amaya on WhatsApp: https://wa.me/353877871523

Connect with the guests

Connect with Angel Barrera and Belco:
https://www.belco.fr/
https://www.linkedin.com/in/angel-barrera-8a0b2236/
https://www.instagram.com/koliafobiano/
https://www.instagram.com/belco.coffee/

Connect with Felipe Croce and FAF Coffees:
https://www.instagram.com/felipecroce/
https://www.instagram.com/fafcoffees/
https://fafbrazil.com/

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You can support The Daily Coffee Pro Podcast by subscribing, rating, and sharing this episode with someone who works in the coffee industry.

🎧 Listen to the audio podcast:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus

📺 Watch full episodes on YouTube:
https://bit.ly/3ouyFYW

📬 Join the Map It Forward mailing list:
https://mapitforward.coffee/mailinglist

🌍 Learn more about Map It Forward:
https://mapitforward.coffee

If you love what we do and want to support more of the work we do at Map It Forward, become a premium YouTube Subscriber or a paid Patreon backer here for perks:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

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This is episode five of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar, featuring first-time guest Greg Oddo.

Greg is a weather strategist who specialises in coffee for Sucafina. In this series, Lee and Greg discuss the role that weather is playing in the coffee market.

The 5 episodes in this series are:

1. The Impact of Weather on the Coffee Industry - https://youtu.be/psIRwab0jTo

2. Connecting The Price of Coffee to the Weather - https://youtu.be/uHUduEMnnXI

3. Coffee Industry Adapting to Changing Weather - https://youtu.be/1Tiktg6lenM

4. Open Sourced Weather Data for Coffee - https://youtu.be/zAaLHDjNScs

5. Challenges Ahead for Coffee and Weather - https://youtu.be/mFsN_Vleq3I

In this episode of the podcast series, Lee and Greg discuss challenges such as extremely wet or dry seasons, the effects of warming climates on coffee crops, and the heightened market volatility influenced by these weather conditions.

The episode delves into potential solutions for mitigating these impacts, including increasing coffee supply and adopting sustainable practices.

They also touch on how computer algorithms play a role in market trading. As the year 2025 wraps up, both Lee and Greg reflect on the past year's challenges in the coffee industry and offer insights into what 2026 might hold.

Map It Forward wishes you all a wonderful holiday season and a successful 2026 ahead. We'll see you back for the first episode of the podcast after a few weeks break on Monday, Jan 12th, 2026!

Connect with Greg Oddo and Sucafina here:

https://www.linkedin.com/in/greg-oddo-3b252a34/

https://sucafina.com/

https://www.instagram.com/sucafina_northamerica/

Find weather data about Brazil here: https://bdmep.inmet.gov.br/

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Looking for B2B advertising on our podcast for the coffee industry: [email protected] or DM us here https://www.instagram.com/mapitforward.coffee/

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This is episode four of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar, featuring first-time guest Greg Oddo.

Greg is a weather strategist who specialises in coffee for Sucafina. In this series, Lee and Greg discuss the role that weather is playing in the coffee market.

The 5 episodes in this series are:

1. The Impact of Weather on the Coffee Industry - https://youtu.be/psIRwab0jTo

2. Connecting The Price of Coffee to the Weather - https://youtu.be/uHUduEMnnXI

3. Coffee Industry Adapting to Changing Weather - https://youtu.be/1Tiktg6lenM

4. Open Sourced Weather Data for Coffee - https://youtu.be/zAaLHDjNScs

5. Challenges Ahead for Coffee and Weather - https://youtu.be/mFsN_Vleq3I

In this episode of the podcast series, Lee and Greg discuss the critical role of open source data in the coffee industry.

They focus on data transparency, specifically in Brazil's weather reporting, and the necessity of self-education in accessing free available data.

Greg emphasizes the importance of observational data quality and transparency to avoid market manipulation and improve decision-making for coffee farmers and businesses.

Additionally, the episode highlights upcoming changes for Map It Forward in 2026, including the introduction of multi-language support and B2B advertising opportunities.

Join us as we delve into why open source data is vital for accurate weather predictions and market strategies in the coffee sector.

Connect with Greg Oddo and Sucafina here:

https://www.linkedin.com/in/greg-oddo-3b252a34/

https://sucafina.com/

https://www.instagram.com/sucafina_northamerica/

Find weather data about Brazil here: https://bdmep.inmet.gov.br/

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Looking to join an interesting monthly live coffee industry online meetup? - Exclusively for "Roasted Coffee" Patreon backers. https://www.patreon.com/mapitforward

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This is episode three of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar, featuring first-time guest Greg Oddo.

Greg is a weather strategist who specialises in coffee for Sucafina. In this series, Lee and Greg discuss the role that weather is playing in the coffee market.

The 5 episodes in this series are:

1. The Impact of Weather on the Coffee Industry - https://youtu.be/psIRwab0jTo

2. Connecting The Price of Coffee to the Weather - https://youtu.be/uHUduEMnnXI

3. Coffee Industry Adapting to Changing Weather - https://youtu.be/1Tiktg6lenM

4. Open Sourced Weather Data for Coffee - https://youtu.be/zAaLHDjNScs

5. Challenges Ahead for Coffee and Weather - https://youtu.be/mFsN_Vleq3I

In this episode of the podcast series, Lee and Greg discuss the potential impact of climate change on the coffee industry, including the prediction that we have only 20 harvests left due to rising temperatures and increasing weather volatility.

The conversation dives into how the industry can adapt, including regenerative agriculture, new varieties, and the role of corporate farming. This episode is part of a five-part series exploring the crucial issues facing the coffee industry today.

Connect with Greg Oddo and Sucafina here:

https://www.linkedin.com/in/greg-oddo-3b252a34/

https://sucafina.com/

https://www.instagram.com/sucafina_northamerica/

Find weather data about Brazil here: https://bdmep.inmet.gov.br/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]