MAP IT FORWARD Middle East

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade.

https://arkenacoffee.com/

https://www.instagram.com/arkenacoffee/

Email: [email protected]

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This is episode two of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar and featuring returning guest Carley Garner.

Carley is a commodity broker and the founder of US-based commodity brokerage firm, DeCarley Trading.

In this series, Lee and Carley discuss the coffee futures market in 2025 and 2026.

No information in this series is financial advice and trading comes at the risk of losing money.

The five episodes of this series are:

1. 2025 Has Been An Unusual Year in Coffee Futures - https://youtu.be/fuyIL1PJjN8

2. The Forces That Moved Coffee Futures in 2025 - https://youtu.be/7-I7iduViAQ

3. Taking Advantages of High Coffee Prices Outside the Cash Market - https://youtu.be/djwdbraAi2w

4. Speculators Are Important To The Coffee Futures Market - https://youtu.be/K_Z6lny-wsI

5. Coffee Futures Markets in 2026 - https://youtu.be/TG_TUCwi7eA

In this episode of the podcast series, Lee and Carley dive into the complexities of the coffee market, focusing on the differences between cash and futures markets.

They explore how emotional factors and external forces like tariffs and currency fluctuations impact market rationality.

The discussion also highlights the importance of direct trade and the challenges of implementing minimum pricing for farmers.

Additionally, the episode touches on tools available to farmers for risk management and the impact of government subsidies on agricultural commodities. Tune in to gain insights into navigating the volatile coffee market and managing financial risks effectively.

Connect with Carley and DeCarley Trading at:

https://www.decarleytrading.com

https://www.linkedin.com/in/carleygarner/

https://www.instagram.com/decarleytrading/

https://decarleytrading.substack.com/

https://www.decarleytrading.com/learn-to-trade-commodities

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by The Honduran Coffee Alliance - connecting Honduran coffee producers with global buyers in a fair, sustainable, commercially viable way

Connect with Sean Warner from the Honduran Coffee Alliance on WhatsApp here: https://wa.me/50487350786 or email [email protected]

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This is episode one of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar and featuring returning guest Carley Garner.

Carley is a commodity broker and the founder of US-based commodity brokerage firm, DeCarley Trading.

In this series, Lee and Carley discuss the coffee futures market in 2025 and 2026.

No information in this series is financial advice and trading comes at the risk of losing money.

The five episodes of this series are:

1. 2025 Has Been An Unusual Year in Coffee Futures - https://youtu.be/fuyIL1PJjN8

2. The Forces That Moved Coffee Futures in 2025 - https://youtu.be/7-I7iduViAQ

3. Taking Advantages of High Coffee Prices Outside the Cash Market - https://youtu.be/djwdbraAi2w

4. Speculators Are Important To The Coffee Futures Market - https://youtu.be/K_Z6lny-wsI

5. Coffee Futures Markets in 2026 - https://youtu.be/TG_TUCwi7eA

In this episode of the podcast series, Lee and Carley delve into the extraordinary volatility in the coffee futures market in 2025.

They discuss the unusual correlation between unrelated markets such as gold, tech stocks, and coffee, and the impact of massive monetary input into the system.

Carley shares her insights into the human behavior driving these market fluctuations, the role of speculators, and what farmers and industry professionals can learn to navigate such tumultuous times.

The episode aims to provide better understanding and tools for managing the coffee market's unpredictability.

Connect with Carley and DeCarley Trading at:

https://www.decarleytrading.com

https://www.linkedin.com/in/carleygarner/

https://www.instagram.com/decarleytrading/

https://decarleytrading.substack.com/

https://www.decarleytrading.com/learn-to-trade-commodities

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin.

Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email [email protected]

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This is the 5th episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.

Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).

In this series, we're exploring the question, "What is real innovation in coffee?"

The 5 episodes in this series are:

1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr0

2. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I4

3. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO4

4. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw

5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mg

In this final episode of the podcast series, Lee and Samo explore controversial topics in the coffee industry including the role of coffee competitions in driving innovation, co-fermented and infused coffees, and the ethical implications of flavored coffees.

The discussion covers the impact of consumer behavior on coffee trends, the potential risks associated with non-disclosed ingredients, and the importance of transparency in the industry.

Connect with Samo Smrke and ZHAW here:

https://www.instagram.com/samosmrke/

https://www.instagram.com/zhaw.coffee.excellence.center/

https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin.

Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email [email protected]

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This is the 4th episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.

Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).

In this series, we're exploring the question, "What is real innovation in coffee?"

The 5 episodes in this series are:

1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr0

2. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I4

3. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO4

4. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw

5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mg

In this episode of the podcast series, Lee and Samo delve into what constitutes real innovation in the coffee industry.

The discussion covers the evolution of coffee technology, particularly grinders and espresso machines, the influence of the home coffee market, and the potential future of alternative coffees.

They explore whether current technologies truly represent revolutionary innovation or if they are merely incremental improvements marketed under the guise of novelty.

Join us for a fascinating deep dive into the trends and innovations shaping the coffee world.

Connect with Samo Smrke and ZHAW here:

https://www.instagram.com/samosmrke/

https://www.instagram.com/zhaw.coffee.excellence.center/

https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

"Future-Proofing Your Coffee Business: Planning for 2026 and Beyond" - A Map It Forward Live Workshop for Small to Medium Business Owners Across the Coffee Supply Chain with Lee Safar https://mapitforward.coffee/workshops

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This is the 3rd episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.

Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).

In this series, we're exploring the question, "What is real innovation in coffee?"

The 5 episodes in this series are:

1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr0

2. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I4

3. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO4

4. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw

5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mg

In this episode of the podcast series, Lee and Samo delve into the genetic homogeneity of Arabica varieties and their vulnerability to diseases and climate change.

Lee and Samo explore potential solutions through scientific innovations and hybrid breeding to enhance plant resilience while maintaining quality.

They also touch upon the economic and social factors impacting coffee farming, the role of corporate interests, and the importance of supporting sustainable practices.

Tune in to understand the future risks and innovations in the coffee industry.

Connect with Samo Smrke and ZHAW here:

https://www.instagram.com/samosmrke/

https://www.instagram.com/zhaw.coffee.excellence.center/

https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin.

Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email [email protected]

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This is the 2nd episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.

Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).

In this series, we're exploring the question, "What is real innovation in coffee?"

The 5 episodes in this series are:

1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr0

2. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I4

3. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO4

4. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw

5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mg

In this episode of the podcast series, Lee and Samo delve into the complexities of defining 'good coffee' through the lens of science.

They discuss the impact of influencer marketing, the disappearance of independent testing, and the differences between commercial and specialty coffee industries.

The conversation also touches on the role of social media, the challenges of innovation in the coffee industry, and the importance of a scientific approach to product testing and development.

Connect with Samo Smrke and ZHAW here:

https://www.instagram.com/samosmrke/

https://www.instagram.com/zhaw.coffee.excellence.center/

https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade.

https://arkenacoffee.com/

https://www.instagram.com/arkenacoffee/

Email: [email protected]

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This is the first episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.

Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).

In this series, we're exploring the question, "What is real innovation in coffee?"

The 5 episodes in this series are:

1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr0

2. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I4

3. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO4

4. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw

5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mg

In this episode of the podcast series, Lee and Samo deep dive into the complexities of good and bad science in the coffee industry.

They discuss the importance of proper interpretation of scientific results, the challenges of managing variables in coffee production, and the difference between correlation and causation.

Additionally, the episode highlights the role of research in driving innovation and quality control in both specialty and commercial coffee sectors.

Tune in to understand why true scientific rigor is crucial in the evolving world of coffee.

Connect with Samo Smrke and ZHAW here:

https://www.instagram.com/samosmrke/

https://www.instagram.com/zhaw.coffee.excellence.center/

https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Interested in our business advisory services for your small, medium, or large business across the coffee value chain?

Email us here: [email protected]

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This is the 5th episode of a 5-part series on The DailyCoffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe.

George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA.

Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway.

In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee.

The five episodes in this series are:

1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo

2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE

3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g

4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE

5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JI

In this episode of the podcast series, Lee wraps up a captivating series with Marianella as they delve into the challenges of coffee market volatility from the perspective of small holder producers, the impact of middlemen and low-priced future contracts, and the struggles and hopes of co-ops and farmers seeking just relationships through direct trade.

The discussion highlights the emergence of new direct trade models, geopolitical shifts in coffee trading, and the vital connections between small farmers and roasters.

Marianella also shares the inspiring success of the Coffee Camp and encourages collaboration for a thriving coffee community.

Learn more about sustainable, ethical coffee practices and how you can support these efforts.

Connect with George Howell here:

https://georgehowellcoffee.com/

https://www.instagram.com/ghowellcoffee

https://www.linkedin.com/in/george-howell-95646b2/

Connect with Tim Wendelboe Here:

https://timwendelboe.no/

https://www.instagram.com/timwendelboe/

https://www.youtube.com/@TimWendelboeCoffee

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Looking to join an interesting monthly live coffee industry online meetup? - Exclusively for "Roasted Coffee" Patreon backers. https://www.patreon.com/mapitforward

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This is the 4th episode of a 5-part series on The DailyCoffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe.

George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA.

Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway.

In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee.

The five episodes in this series are:

1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo

2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE

3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g

4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE

5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JI

In this episode of the podcast series, Lee, George, and Tim discuss the various forces impacting the coffee value chain beyond climate change.

They explore trends such as the shift from agricultural to manufactured coffee products, the importance of black coffee, and labeling strategies.

The conversation delves into the complexities of the coffee crisis, defining quality in coffee, and the challenges faced by new coffee businesses in today’s market.

They also touch upon the roles of flavored coffees, the concept of specialty coffee, and the influence of market forces like inflation and the rise of matcha in cafes.

Connect with George Howell here:

https://georgehowellcoffee.com/

https://www.instagram.com/ghowellcoffee

https://www.linkedin.com/in/george-howell-95646b2/

Connect with Tim Wendelboe Here:

https://timwendelboe.no/

https://www.instagram.com/timwendelboe/

https://www.youtube.com/@TimWendelboeCoffee

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Interested in our business advisory services for your small, medium, or large business across the coffee value chain? All services come with a 100% money-back guarantee.

Email us here: [email protected]

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This is the 3rd episode of a 5-part series on The DailyCoffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe.

George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA.

Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway.

In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee.

The five episodes in this series are:

1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo

2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE

3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g

4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE

5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JI

In this episode of the podcast series, Lee, George, and Tim to discuss how climate change is affecting coffee farming communities.

They delve into challenges such as labor shortages, the impact on coffee quality, and the need for sustainable and resilient farming practices.

The conversation highlights specific experiences from Kenya, Guatemala, and Colombia, emphasizing the importance of community-driven approaches to farming sustainability.

Additionally, they discuss the evolving landscape of the global coffee industry and what the future holds.

Join us for a detailed insight into these pressing issues.

Connect with George Howell here:

https://georgehowellcoffee.com/

https://www.instagram.com/ghowellcoffee

https://www.linkedin.com/in/george-howell-95646b2/

Connect with Tim Wendelboe Here:

https://timwendelboe.no/

https://www.instagram.com/timwendelboe/

https://www.youtube.com/@TimWendelboeCoffee

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]