MAP IT FORWARD Middle East

This episode is brought to you by The Honduran Coffee Alliance - connecting Honduran coffee producers with global buyers in a fair, sustainable, commercially viable way

Connect with Sean Warner from the Honduran Coffee Alliance on WhatsApp here: https://wa.me/50487350786 or email [email protected]

••••••••••••••••••••••••••••••••

This is episode two of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar, featuring first-time guest Greg Oddo.

Greg is a weather strategist who specialises in coffee for Sucafina. In this series, Lee and Greg discuss the role that weather is playing in the coffee market.

The 5 episodes in this series are:

1. The Impact of Weather on the Coffee Industry - https://youtu.be/psIRwab0jTo

2. Connecting The Price of Coffee to the Weather - https://youtu.be/uHUduEMnnXI

3. Coffee Industry Adapting to Changing Weather - https://youtu.be/1Tiktg6lenM

4. Open Sourced Weather Data for Coffee - https://youtu.be/zAaLHDjNScs

5. Challenges Ahead for Coffee and Weather - https://youtu.be/mFsN_Vleq3I

In this episode of the podcast series, Lee and Greg discuss the intricate relationship between weather and coffee prices.

They delve into how weather events affect market volatility and pricing, particularly in the context of 2025's record-high fluctuations.

The discussion highlights the impact of weather in major coffee-producing regions like Brazil and Vietnam, and how traders, producers, and roasters are navigating these challenges.

The episode sheds light on the speculative nature of the market and its real-world consequences for various stakeholders in the coffee industry.

Connect with Greg Oddo and Sucafina here:

https://www.linkedin.com/in/greg-oddo-3b252a34/

https://sucafina.com/

https://www.instagram.com/sucafina_northamerica/

Find weather data about Brazil here: https://bdmep.inmet.gov.br/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade.

https://arkenacoffee.com/

https://www.instagram.com/arkenacoffee/

Email: [email protected]

••••••••••••••••••••••••••••••••

This is episode one of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar, featuring first-time guest Greg Oddo.

Greg is a weather strategist who specialises in coffee for Sucafina. In this series, Lee and Greg discuss the role that weather is playing in the coffee market.

The 5 episodes in this series are:

1. The Impact of Weather on the Coffee Industry - https://youtu.be/psIRwab0jTo

2. Connecting The Price of Coffee to the Weather - https://youtu.be/uHUduEMnnXI

3. Coffee Industry Adapting to Changing Weather - https://youtu.be/1Tiktg6lenM

4. Open Sourced Weather Data for Coffee - https://youtu.be/zAaLHDjNScs

5. Challenges Ahead for Coffee and Weather - https://youtu.be/mFsN_Vleq3I

In this episode of the podcast series, Lee and Greg discuss the increasing global temperatures and how weather events like the Brazilian Frost of 2021 have drastically impacted coffee prices and supply chains.

Learn how weather data helps forecasts and mitigates risks in coffee production. Stay tuned for deeper insights into why paying attention to weather is crucial for the coffee industry.

Connect with Greg Oddo and Sucafina here:

https://www.linkedin.com/in/greg-oddo-3b252a34/

https://sucafina.com/

https://www.instagram.com/sucafina_northamerica/

Find weather data about Brazil here: https://bdmep.inmet.gov.br/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin.

Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email [email protected]

••••••••••••••••••••••••••••••••

This is the 5th of a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia. This series first aired on the Map It Forward Middle East Podcast.

In this series, Osamah and Lee explore the challenges of running a business in the Middle East.

The 5 episodes in this series are:

1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/G79Fxr6_e_Y

2. Building The Roasting House - https://youtu.be/hguVnGWvqqs

3. The Role Of Specialty Coffee In Brazil - https://youtu.be/YvOu0uolUq0

4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/aEH2HGWlx-c

5. The Sins of the Past for Brazilian Coffee - https://youtu.be/iqIUZjNWv98

In this final episode of the podcast series, Lee and Osamah discuss the critical challenges and opportunities faced by the coffee industry, particularly in the Middle East.

They address the alarming forecast that coffee may disappear by 2050 due to climate change and geopolitical issues.

They speak about the significant decrease in coffee production, the urgent need for sustainable agricultural practices, and the role of innovative methods like co-fermentation in improving coffee quality.

The conversation also covers initiatives in Saudi Arabia to grow resilient coffee varieties and the potential for regenerative agriculture.

Osamah shares his hopes for the future and emphasizes the importance of solving the root causes threatening coffee production.

Connect with Osamah Alawwam and The Roasting House here:

https://www.instagram.com/roastinghousesa/

https://www.instagram.com/oalawwam/

https://www.linkedin.com/in/oalawwam/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by The Honduran Coffee Alliance - connecting Honduran coffee producers with global buyers in a fair, sustainable, commercially viable way

Connect with Sean Warner from the Honduran Coffee Alliance on WhatsApp here: https://wa.me/50487350786 or email [email protected]

••••••••••••••••••••••••••••••••

This is the 4th of a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia. This series first aired on the Map It Forward Middle East Podcast.

In this series, Osamah and Lee explore the challenges of running a business in the Middle East.

The 5 episodes in this series are:

1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/G79Fxr6_e_Y

2. Building The Roasting House - https://youtu.be/hguVnGWvqqs

3. The Role Of Specialty Coffee In Brazil - https://youtu.be/YvOu0uolUq0

4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/aEH2HGWlx-c

5. The Sins of the Past for Brazilian Coffee - https://youtu.be/iqIUZjNWv98

In this episode of the podcast series, Lee and Osamah discuss the cultural barriers and challenges faced by business owners in the Middle Eastern specialty coffee industry.

They cover difficulties such as initiating customer interactions across genders, the impact of cultural awareness, and the importance of owner involvement in the success of businesses.

The episode also touches upon the role of social media in the coffee industry and delves into generational business dynamics and the complexities of entrepreneurship.

Connect with Osamah Alawwam and The Roasting House here:

https://www.instagram.com/roastinghousesa/

https://www.instagram.com/oalawwam/

https://www.linkedin.com/in/oalawwam/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin.

Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email [email protected]

••••••••••••••••••••••••••••••••

This is the 3rd of a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia. This series first aired on the Map It Forward Middle East Podcast.

In this series, Osamah and Lee explore the challenges of running a business in the Middle East.

The 5 episodes in this series are:

1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/G79Fxr6_e_Y

2. Building The Roasting House - https://youtu.be/hguVnGWvqqs

3. The Role Of Specialty Coffee In Brazil - https://youtu.be/YvOu0uolUq0

4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/aEH2HGWlx-c

5. The Sins of the Past for Brazilian Coffee - https://youtu.be/iqIUZjNWv98

In this episode of the podcast series, Lee Safar and Osamah discuss the multifaceted challenges and opportunities within the Middle Eastern business ecosystems.

They explore issues like saudiization, the global financial crisis, and the impact of COVID-19 on the coffee industry.

Osamah shares insights on how the coffee business can navigate difficulties, adapt to logistical issues, and embrace local talent.

Additionally, they highlight the cultural challenges of employing locals in roles such as baristas and the immense professional growth available within the coffee industry.

Tune in to gain a deeper understanding of the dynamics shaping the Middle Eastern coffee scene and valuable lessons on resilience and innovation.

Connect with Osamah Alawwam and The Roasting House here:

https://www.instagram.com/roastinghousesa/

https://www.instagram.com/oalawwam/

https://www.linkedin.com/in/oalawwam/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade.

https://arkenacoffee.com/

https://www.instagram.com/arkenacoffee/

Email: [email protected]

••••••••••••••••••••••••••••••••

This is the 2nd of a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia. This series first aired on the Map It Forward Middle East Podcast.

In this series, Osamah and Lee explore the challenges of running a business in the Middle East.

The 5 episodes in this series are:

1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/G79Fxr6_e_Y

2. Building The Roasting House - https://youtu.be/hguVnGWvqqs

3. The Role Of Specialty Coffee In Brazil - https://youtu.be/YvOu0uolUq0

4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/aEH2HGWlx-c

5. The Sins of the Past for Brazilian Coffee - https://youtu.be/iqIUZjNWv98

In this episode of the podcast series, Lee and Osamah discuss how he built the Roasting House business with a vision to elevate coffee standards and spread specialty coffee culture.

From starting with a small shop to creating a community-driven coffee scene, Osamah shares insights on the role of education, market research, and the impact of the Saudi Vision 2030 on business development.

Join us as we explore the challenges and triumphs of establishing a successful coffee business in the Middle East.

Connect with Osamah Alawwam and The Roasting House here:

https://www.instagram.com/roastinghousesa/

https://www.instagram.com/oalawwam/

https://www.linkedin.com/in/oalawwam/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin.

Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email [email protected]

••••••••••••••••••••••••••••••••

This is the first of a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia. This series first aired on the Map It Forward Middle East Podcast.

In this series, Osamah and Lee explore the challenges of running a business in the Middle East.

The 5 episodes in this series are:

1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/G79Fxr6_e_Y

2. Building The Roasting House - https://youtu.be/hguVnGWvqqs

3. The Role Of Specialty Coffee In Brazil - https://youtu.be/YvOu0uolUq0

4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/aEH2HGWlx-c

5. The Sins of the Past for Brazilian Coffee - https://youtu.be/iqIUZjNWv98

In this episode of the podcast series, Osamah shares his entrepreneurial journey, discussing how he transitioned from the corporate world to starting his own coffee business in Saudi Arabia.

He emphasizes the importance of finding the right financial and intellectual partners, and the challenges he faced in sourcing quality green beans.

The conversation also touches on the evolving business landscape in Saudi Arabia and the impact of global geopolitical events on the coffee industry.

Connect with Osamah Alawwam and The Roasting House here:

https://www.instagram.com/roastinghousesa/

https://www.instagram.com/oalawwam/

https://www.linkedin.com/in/oalawwam/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Looking for B2B advertising on our podcast for the coffee industry: [email protected] or DM us here https://www.instagram.com/mapitforward.coffee/

••••••••••••••••••••••••••••••••

This is episode five of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar and featuring returning guest Carley Garner.

Carley is a commodity broker and the founder of US-based commodity brokerage firm, DeCarley Trading.

In this series, Lee and Carley discuss the coffee futures market in 2025 and 2026.

No information in this series is financial advice and trading comes at the risk of losing money.

The five episodes of this series are:

1. 2025 Has Been An Unusual Year in Coffee Futures - https://youtu.be/fuyIL1PJjN8

2. The Forces That Moved Coffee Futures in 2025 - https://youtu.be/7-I7iduViAQ

3. Taking Advantages of High Coffee Prices Outside the Cash Market - https://youtu.be/djwdbraAi2w

4. Speculators Are Important To The Coffee Futures Market - https://youtu.be/K_Z6lny-wsI

5. Coffee Futures Markets in 2026 - https://youtu.be/TG_TUCwi7eA

In this final episode of the podcast series, Lee and Carley discuss the volatility of the coffee market and what producers can expect for 2025 and 2026.

They delve into factors affecting coffee prices, including market trends, speculation, and economic influences.

The conversation also covers the challenges smallholder farmers face and the impact of technology on commodity pricing.

Additionally, they explore how recent geopolitical factors and market behaviors could drive future price fluctuations.

The episode concludes with advice on how small businesses in the coffee industry can navigate these turbulent times.

Connect with Carley and DeCarley Trading at:

https://www.decarleytrading.com

https://www.linkedin.com/in/carleygarner/

https://www.instagram.com/decarleytrading/

https://decarleytrading.substack.com/

https://www.decarleytrading.com/learn-to-trade-commodities

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Looking for B2B advertising on our podcast for the coffee industry: [email protected] or DM us here https://www.instagram.com/mapitforward.coffee/

••••••••••••••••••••••••••••••••

This is episode four of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar and featuring returning guest Carley Garner.

Carley is a commodity broker and the founder of US-based commodity brokerage firm, DeCarley Trading.

In this series, Lee and Carley discuss the coffee futures market in 2025 and 2026.

No information in this series is financial advice and trading comes at the risk of losing money.

The five episodes of this series are:

1. 2025 Has Been An Unusual Year in Coffee Futures - https://youtu.be/fuyIL1PJjN8

2. The Forces That Moved Coffee Futures in 2025 - https://youtu.be/7-I7iduViAQ

3. Taking Advantages of High Coffee Prices Outside the Cash Market - https://youtu.be/djwdbraAi2w

4. Speculators Are Important To The Coffee Futures Market - https://youtu.be/K_Z6lny-wsI

5. Coffee Futures Markets in 2026 - https://youtu.be/TG_TUCwi7eA

In this episode of the podcast series, Lee and Carley discuss the crucial role of speculators in the coffee futures market.

Discover how speculators provide liquidity, affect pricing, and why their participation can prevent market volatility.

Learn about the significant challenges coffee farmers face, such as high interest rates on agricultural loans and the generational knowledge gap in hedging tools.

Understand the vital connection between speculators and traders, and how the industry's dynamics may impact coffee production in the years ahead.

Connect with Carley and DeCarley Trading at:

https://www.decarleytrading.com

https://www.linkedin.com/in/carleygarner/

https://www.instagram.com/decarleytrading/

https://decarleytrading.substack.com/

https://www.decarleytrading.com/learn-to-trade-commodities

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Looking to join an interesting monthly live coffee industry online meetup? - Exclusively for "Roasted Coffee" Patreon backers. https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

This is episode three of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar and featuring returning guest Carley Garner.

Carley is a commodity broker and the founder of US-based commodity brokerage firm, DeCarley Trading.

In this series, Lee and Carley discuss the coffee futures market in 2025 and 2026.

No information in this series is financial advice and trading comes at the risk of losing money.

The five episodes of this series are:

1. 2025 Has Been An Unusual Year in Coffee Futures - https://youtu.be/fuyIL1PJjN8

2. The Forces That Moved Coffee Futures in 2025 - https://youtu.be/7-I7iduViAQ

3. Taking Advantages of High Coffee Prices Outside the Cash Market - https://youtu.be/djwdbraAi2w

4. Speculators Are Important To The Coffee Futures Market - https://youtu.be/K_Z6lny-wsI

5. Coffee Futures Markets in 2026 - https://youtu.be/TG_TUCwi7eA

In this episode of the podcast series, Lee and Carley explore hedging strategies for coffee producers to manage risk in the volatile coffee market of 2025 and 2026.

They discuss the use of options as a tool for both producers and roasters to navigate market fluctuations, emphasizing the importance of not being fully in or out of hedging.

Carly offers detailed insights into the costs and complexities of hedging, and practical examples for producers looking to protect themselves from market downturns.

Join the next episode to learn about the role of speculators in the coffee market.

Connect with Carley and DeCarley Trading at:

https://www.decarleytrading.com

https://www.linkedin.com/in/carleygarner/

https://www.instagram.com/decarleytrading/

https://decarleytrading.substack.com/

https://www.decarleytrading.com/learn-to-trade-commodities

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]