MAP IT FORWARD Middle East

"Future-Proofing Your Coffee Business: Planning for 2026 and Beyond" - A Map It Forward Live Workshop for Small to Medium Business Owners Across the Coffee Supply Chain with Lee Safar https://mapitforward.coffee/workshops

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This is the 2nd episode of a 5-part series on The DailyCoffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe.

George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA.

Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway.

In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee.

The five episodes in this series are:

1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo

2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE

3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g

4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE

5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JI

In this episode of the podcast series, we continue the insightful discussion with George and Tim about the profound impact of the climate crisis on coffee value chains.

Tim shares firsthand experiences of the adverse effects on coffee harvests, ranging from disease pressure to unpredictable weather patterns.

George and Lee highlight the urgency for innovative solutions, including regenerative farming and the potential role of technology.

Additionally, the episode delves into the future of coffee farming and the crucial need for adaptation to ensure sustainability.

Tune in to explore how the coffee industry can navigate these pressing challenges leading up to 2026 and beyond.

Connect with George Howell here:

https://georgehowellcoffee.com/

https://www.instagram.com/ghowellcoffee

https://www.linkedin.com/in/george-howell-95646b2/

Connect with Tim Wendelboe Here:

https://timwendelboe.no/

https://www.instagram.com/timwendelboe/

https://www.youtube.com/@TimWendelboeCoffee

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade.

https://arkenacoffee.com/

https://www.instagram.com/arkenacoffee/

Email: [email protected]

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This is the first episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe.

George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA.

Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway.

In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee.

The five episodes in this series are:

1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo

2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE

3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g

4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE

5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JI

In this episode of the podcast series, Lee, George, and Tim delve into the critical issue of climate change and its impact on the coffee industry.

The discussion spans from historical farming practices to current challenges at the origin, and the evolving role of barista competitions.

The conversation emphasizes the urgency for sustainable farming methods and the need for strategic industry shifts to counteract the adverse effects of climate change.

Tune in for a comprehensive exploration of how climate variability is reshaping coffee cultivation and the broader value chain.

Connect with George Howell here:

https://georgehowellcoffee.com/

https://www.instagram.com/ghowellcoffee

https://www.linkedin.com/in/george-howell-95646b2/

Connect with Tim Wendelboe Here:

https://timwendelboe.no/

https://www.instagram.com/timwendelboe/

https://www.youtube.com/@TimWendelboeCoffee

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

If you love what we do and want to support more of the work we do at Map It Forward, become a premium YouTube Subscriber or a paid Patreon backer here for perks:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

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This is the 5th episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.

Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE).

The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment.

The five episodes in this series are:

1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w

2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw

3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c

4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk

5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBY

In this episode of the podcast series, Lee and Susie discuss the various challenges faced by the Cup of Excellence program and the coffee industry.

They delve into issues like innovation in coffee processing, maintaining coffee quality, logistical problems, and the impact of tariffs.

They also highlight the importance of industry support and membership for sustaining and growing the program.

Learn about the complexities and mission of Cup of Excellence, and the pivotal role it plays in the specialty coffee industry.

Connect with the Ace and Cup of Excellence teams here:

https://cupofexcellence.org/

https://allianceforcoffeeexcellence.org/ ••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Looking to join an interesting monthly live coffee industry online meetup? - Exclusively for "Roasted Coffee" Patreon backers. https://www.patreon.com/mapitforward

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This is the 4th episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.

Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE).

The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment.

The five episodes in this series are:

1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w

2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw

3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c

4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk

5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBY

In this episode of the podcast series, Lee and Susie discuss George Howell's experience with discovering an exceptional coffee in Peru and the broader challenges faced in the coffee industry, including the complexities in connecting extraordinary coffees with consumers.

They explore the historical and current obstacles faced by both coffee farmers and buyers. The conversation highlights the importance of infrastructure, politics, and consistent quality in transforming the coffee industry.

Connect with the Ace and Cup of Excellence teams here:

https://cupofexcellence.org/

https://allianceforcoffeeexcellence.org/ ••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Interested in our business advisory services for your small, medium, or large business across the coffee value chain? All services come with a 100% money-back guarantee.

Email us here: [email protected]

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This is the 3rd episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.

Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE).

The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment.

The five episodes in this series are:

1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w

2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw

3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c

4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk

5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBY

In this episode of the podcast series, Lee and Susie discuss the significant impact CoE has had on the coffee industry, particularly for coffee roasters.

They discuss how rewarding farmers for high-quality coffee leads to a better consumer experience and loyal customers.

The episode also highlights the importance of roasters telling the story behind the coffee, fostering genuine connections within the supply chain, and the role of CoE in advancing specialty coffee and bringing people together.

Tune in for an insightful conversation about how CoE has shaped the coffee landscape over the decades.

Connect with the Ace and Cup of Excellence teams here:

https://cupofexcellence.org/

https://allianceforcoffeeexcellence.org/ ••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

"Future-Proofing Your Coffee Business: Planning for 2026 and Beyond" - A Map It Forward Live Workshop for Small to Medium Business Owners Across the Coffee Supply Chain with Lee Safar https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

This is the 2nd episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.

Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE).

The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment.

The five episodes in this series are:

1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w

2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw

3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c

4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk

5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBY

In this episode of the podcast series, Lee talks with Susie about the significant impact the Cup of Excellence has had on coffee farmers at origin.

They discuss the transition from blended coffees to recognizing high-quality individual lots, how CoE competitions lead to increased premiums and long-term relationships between farmers and roasters, and the indirect benefits that have revolutionized local coffee industries.

They also touch on CoE's rigorous, blind-judged process and the inner workings of national and international juries.

Learn more about how innovative practices in farming are rewarded and how CoE has contributed to substantial economic development in coffee-producing regions.

Connect with the Ace and Cup of Excellence teams here:

https://cupofexcellence.org/

https://allianceforcoffeeexcellence.org/ ••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade.

https://arkenacoffee.com/

https://www.instagram.com/arkenacoffee/

Email: [email protected]

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This is the first episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.

Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE).

The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment.

The five episodes in this series are:

1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w

2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw

3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c

4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk

5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBY

In this episode of the podcast series, Lee and Susie discuss the CoE program's inception and its transformative impact on the specialty coffee industry.

Susie shares fascinating insights into the early days of CoE, including the initial competitions, challenges overcome, and how the platform helped discover unknown high-quality coffees.

The conversation also delves into how CoE fostered transparency and direct trade between coffee farmers and global roasters, offering unprecedented recognition and premiums to small-scale farmers.

Connect with the Ace and Cup of Excellence teams here:

https://cupofexcellence.org/

https://allianceforcoffeeexcellence.org/ ••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshops

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

Interested in our business advisory series for your small, medium, or large business? Email us here: [email protected]

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This is the 5th of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.

Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.

This series first aired on The Daily Coffee Pro Podcast by Map It Forward.

The five episodes of this series are:

1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB4

2. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo

3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv0

4. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE

5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9c

In this episode of the podcast series, Lee and Nora discuss the complex issues surrounding the coffee development sector, including the impact of reducing development funds and the potential future of the coffee industry.

They touch on topics like migration, economic disparity, and the challenges and hopes of running a nonprofit organization in the current volatile climate.

Additionally, the episode introduces an upcoming mastermind group for aspiring coffee business owners.

Tune in for an insightful conversation about the future of coffee and its interconnected sectors.

Connect with The Chain Collaborative and Nora Burkey here:

[email protected]

https://thechaincollaborative.org/

https://www.instagram.com/thechaincollaborative

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

Interested in our business advisory series for your small, medium, or large business? Email us here: [email protected]

••••••••••••••••••••••••••••••••

This is the 4th of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.

Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.

This series first aired on The Daily Coffee Pro Podcast by Map It Forward.

The five episodes of this series are:

1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB4

2. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo

3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv0

4. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE

5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9c

In this episode of the podcast series, Lee and Nora discuss the misconceptions surrounding the development sector within the coffee industry.

The discussion addresses issues such as corruption in nonprofits, the real impact of corporate social responsibility, and the need for fair compensation for coffee farmers.

They also explore the limited understanding businesses have about the actual contributions and roles of nonprofits and the essential need to invest in agriculture broadly.

The episode provides an in-depth look at the challenges facing the sector and calls for a more nuanced approach to development work.

Connect with The Chain Collaborative and Nora Burkey here:

[email protected]

https://thechaincollaborative.org/

https://www.instagram.com/thechaincollaborative

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

Interested in our business advisory series for your small, medium, or large business? Email us here: [email protected]

••••••••••••••••••••••••••••••••

This is the 3rd of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.

Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.

This series first aired on The Daily Coffee Pro Podcast by Map It Forward.

The five episodes of this series are:

1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB4

2. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo

3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv0

4. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE

5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9c

In this episode of the podcast series, Lee and Nora delve into the intricate dynamics of the development sector within the coffee industry.

They discuss the significant impact of USAID funding cuts, the disparities in compensation between the nonprofit and corporate sectors, and how these challenges affect coffee farmers.

The conversation also explores the broader implications of global trade, capitalism, and the resilience of farmers.

Stay tuned for valuable insights on whether the development sector can survive in the volatile coffee industry of 2025.

Connect with The Chain Collaborative and Nora Burkey here:

[email protected]

https://thechaincollaborative.org/

https://www.instagram.com/thechaincollaborative

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]