MAP IT FORWARD Middle East

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.

In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.

The 5 episodes in this series are:

1. 2024, The Precursor for Changing In Coffee - https://youtu.be/kZUYCrbtBiU

2. What's Driving Coffee Market Volatility? - https://youtu.be/OO321G0MC04

3. The Reality of The Coffee Market in 2025 - https://youtu.be/oZcJw7DHK68

4. Who's Winning and Suffering In Coffee? - https://youtu.be/dBzu7lrAvog

5. 2025: The Year Ahead In Coffee - https://youtu.be/4DiOZjOpZC4

In this episode of 'The Daily Coffee Pro' by Map It Forward, host Lee Safar is joined by Felipe Croce and Angel Barrera to explore the geopolitical forces driving market volatility in the coffee industry.

The discussion highlights the Trump administration's policies affecting Latin American trade, particularly Colombia, and the significant impact on coffee logistics, prices, and global supply chains.

The trio also delves into the limitations of industry leadership, the role of organizations like SCA, and the urgent need for unified strategies among coffee-producing countries.

They emphasize the long-term vision required to stabilize the industry amidst the current challenges.

00:00 Introduction: US-Colombia Trade Tensions

00:49 Sponsorship Message: Map It Forwards Workshop

01:27 Series Overview: The Year Ahead in Coffee

01:58 Geopolitical Impact on Coffee Market

02:23 Market Volatility and Its Causes

04:23 Potential Consequences of Trade Policies

05:08 Broader Implications for Coffee Industry

05:50 Economic Sanctions and Their Effects

06:36 Local Market Responses and Adaptations

16:57 Leadership and Governance in Coffee Industry

26:48 Mental Health in the Coffee Industry

27:51 The Role of Podcasts in Industry Leadership

28:54 Challenges of Trade Shows and Competitions

32:22 The Impact of Logistics on Market Volatility

35:45 The Shift from a Buyer's to a Seller's Market

38:01 Learning from Vietnam's Coffee Market

41:16 The Need for an Infinite Game Mindset

45:15 Conclusion and Future Discussions

Connect with Angel and Belco here:

https://www.belco.fr/

https://www.linkedin.com/in/angel-barrera-8a0b2236/

https://www.instagram.com/koliafobiano/

https://www.instagram.com/belco.coffee/

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.

In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.

The 5 episodes in this series are:

1. 2024, The Precursor for Changing In Coffee - https://youtu.be/kZUYCrbtBiU

2. What's Driving Coffee Market Volatility? - https://youtu.be/OO321G0MC04

3. The Reality of The Coffee Market in 2025 - https://youtu.be/oZcJw7DHK68

4. Who's Winning and Suffering In Coffee? - https://youtu.be/dBzu7lrAvog

5. 2025: The Year Ahead In Coffee - https://youtu.be/4DiOZjOpZC4

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Felipe Croce and Ángel Barrera to discuss the intense volatility experienced in the coffee market throughout 2024.

They delve into the impacts of climate events like El Niño and La Niña on coffee production, market disruptions, and the challenges faced by coffee roasters and farmers.

The episode also how they will further explore the pressing issues in the coffee industry.

00:00 Facing Challenges Head-On: Roasters' Responses

01:24 Exciting News: Regenerative Coffee Farming Workshops

02:45 Introduction to the Daily Coffee Pro Series

03:13 Discussing Market Volatility with Experts

06:15 Reflecting on 2024: A Year of Unprecedented Volatility

07:33 Climate Impact on Coffee Production

14:20 Global Coffee Market: Challenges and Adaptations

20:24 Understanding La Niña and El Niño Effects

27:18 Reflecting on Market Uncertainty

27:48 Denial and Climate Change

28:46 Challenges Faced by Farmers

29:37 Roasters' Reactions and Supply Chain Issues

30:28 The Role of Green Buyers

34:19 Direct Trade and Market Dynamics

36:57 Rising Costs and Market Volatility

45:00 Concluding Thoughts and Future Outlook

Connect with Angel and Belco here:

https://www.belco.fr/

https://www.linkedin.com/in/angel-barrera-8a0b2236/

https://www.instagram.com/koliafobiano/

https://www.instagram.com/belco.coffee/

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

The 5 episodes in this series are:

1. Successful Coffee Shop Owners in 2025 - https://youtu.be/dmQLbHeudJw

2. 2025 Will Be Different For Cafe Owners - https://youtu.be/lFxoJl9c6TU

3. 2025 Will Be Different For Cafe Owners - https://youtu.be/N3JJg9TjFag

4. Strategies To Keep Cafes Open in 2025 - https://youtu.be/wbEe5flX0TQ

5. Predictions for 2025 in Coffee - https://youtu.be/vQnIjHNIIwU

In the final episode of a five-part series, host Lee Safar talks with Carol Salloum from Three Tomatoes Cafe in Sydney. They discuss the importance of experience and financial planning for new coffee businesses gearing up for 2025.

Carol's insights on running a values-driven, successful family business, navigating through challenges, and the significance of building a solid business without heavy VC funding are highlighted.

Additionally, they talk about the strategic positioning of Three Tomatoes as it faces the end of its lease in four years, and the potential impact of digital payment systems on the coffee industry.

Tune in for a deep dive into running a coffee business with resilience and integrity.

00:00 Starting Strong: The Importance of Experience in 2025

00:33 Exciting News: Regenerative Coffee Farming Workshops

01:55 Final Episode with Carol Salloum: A Long-Awaited Conversation

02:35 Building a Business Without VC Funding

03:02 Community Initiatives and Support

04:17 The Reality of Running a Business

06:06 Strategic Planning for the Next Four Years

08:03 Facing Business Challenges with Resilience

16:48 Closing with Dignity: Lessons from Business Failures

18:28 The Impact of Digitization on Business

20:16 Looking Ahead: Defining Success for Three Tomatoes

21:24 Conclusion: A Heartfelt Sign-Off

Connect with Carol Salloum and Three Tomatoes Cafe here:

https://www.instagram.com/3tomatoesau/

https://www.3tomatoescafe.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

The 5 episodes in this series are:

1. Successful Coffee Shop Owners in 2025 - https://youtu.be/dmQLbHeudJw

2. 2025 Will Be Different For Cafe Owners - https://youtu.be/lFxoJl9c6TU

3. 2025 Will Be Different For Cafe Owners - https://youtu.be/N3JJg9TjFag

4. Strategies To Keep Cafes Open in 2025 - https://youtu.be/wbEe5flX0TQ

5. Predictions for 2025 in Coffee - https://youtu.be/vQnIjHNIIwU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the potential future of the coffee industry with Carol Salloum, a successful café owner from Sydney, Australia.

They explore the implications of saturated markets, the upcoming challenges for businesses, and the impact of economic pressures on the coffee scene.

The conversation delves into the importance of running a values-driven business, the effects on labor markets, and consumer behaviors.

00:00 Introduction and Concerns for Businesses

00:58 Sponsorship Message: Become a Coffee Consultant

01:36 Series Overview and Guest Introduction

02:03 Market Saturation and Business Challenges

04:42 Market Correction and Business Resilience

09:14 Labor Market Dynamics

16:02 Customer Behavior and Media Influence

19:59 Conclusion and Future Outlook

20:43 Closing Remarks and Call to Action

Connect with Carol Salloum and Three Tomatoes Cafe here:

https://www.instagram.com/3tomatoesau/

https://www.3tomatoescafe.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

The 5 episodes in this series are:

1. Successful Coffee Shop Owners in 2025 - https://youtu.be/dmQLbHeudJw

2. 2025 Will Be Different For Cafe Owners - https://youtu.be/lFxoJl9c6TU

3. 2025 Will Be Different For Cafe Owners - https://youtu.be/N3JJg9TjFag

4. Strategies To Keep Cafes Open in 2025 - https://youtu.be/wbEe5flX0TQ

5. Predictions for 2025 in Coffee - https://youtu.be/vQnIjHNIIwU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar sits down with Carol Salloum from Three Tomatoes and Almond Bar in Sydney, Australia.

Carol shares her insights into the financial costs of opening and running a cafe, the challenges anticipated for 2025, and how her business plans to adapt.

Discover the importance of careful planning, exploring new revenue streams, and maintaining customer loyalty amidst rising costs and economic uncertainties.

00:00 Understanding the Costs of Opening a Cafe

01:01 Introduction to the Series and Guest

02:28 Anticipating Business Challenges in 2025

03:51 Strategies for New Revenue Streams

10:30 Customer Sentiment and Economic Realities

15:50 The Reality of Running a Cafe Business

17:55 Conclusion and Next Episode Preview

Connect with Carol Salloum and Three Tomatoes Cafe here:

https://www.instagram.com/3tomatoesau/

https://www.3tomatoescafe.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

The 5 episodes in this series are:

1. Successful Coffee Shop Owners in 2025 - https://youtu.be/dmQLbHeudJw

2. 2025 Will Be Different For Cafe Owners - https://youtu.be/lFxoJl9c6TU

3. 2025 Will Be Different For Cafe Owners - https://youtu.be/N3JJg9TjFag

4. Strategies To Keep Cafes Open in 2025 - https://youtu.be/wbEe5flX0TQ

5. Predictions for 2025 in Coffee - https://youtu.be/vQnIjHNIIwU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar talks with Carol Salloum of Three Tomatoes and Almond Bar about why entering the hospitality industry today is less appealing compared to 17 years ago.

They discuss the rising costs, changing market dynamics, and evolving consumer behaviors in Sydney's coffee culture.

Carol shares her experiences running cafes, the impact of tolls on city living, and the importance of creating meaningful customer connections.

00:00 Reflecting on the Past: Entering the Industry

01:05 Exciting News: Regenerative Coffee Farming Workshops

02:26 Introduction to the Series with Carol Salloum

03:26 Comparing 2025 to the Early Days of Hospitality

05:32 The Financial Realities of Running a Cafe

13:10 Customer Reactions to Price Increases

16:38 The Emotional Labor of Cafe Ownership

17:59 Conclusion and Next Episode Preview

Connect with Carol Salloum and Three Tomatoes Cafe here:

https://www.instagram.com/3tomatoesau/

https://www.3tomatoescafe.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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Apple Podcasts: https://apple.co/3LgSXio

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Google Podcasts: https://bit.ly/34mzcVV

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Connect with us:

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

The 5 episodes in this series are:

1. Successful Coffee Shop Owners in 2025 - https://youtu.be/dmQLbHeudJw

2. 2025 Will Be Different For Cafe Owners - https://youtu.be/lFxoJl9c6TU

3. 2025 Will Be Different For Cafe Owners - https://youtu.be/N3JJg9TjFag

4. Strategies To Keep Cafes Open in 2025 - https://youtu.be/wbEe5flX0TQ

5. Predictions for 2025 in Coffee - https://youtu.be/vQnIjHNIIwU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Carol Salloum, co-owner of Three Tomatoes, a beloved neighborhood cafe in Sydney, Australia. Carol shares her experiences and challenges running a cafe, debunking the myth that opening a cafe is an easy way out of a day job.

They discuss Carol's journey from running Almond Bar, a renowned restaurant, to managing a successful neighborhood cafe. Carol also provides insights into the different business models of neighborhood cafes versus city cafes, price sensitivity, and the importance of building community relationships.

The episode highlights the hard work, stress, and dedication required to run a successful cafe and touches on themes like imposter syndrome and the economic pressures facing the coffee industry.

Tune in to learn more about the realities of hospitality from someone who has been living it for 17 years.

00:00 Opening a Cafe: The Misconceptions

01:30 Introduction to the Podcast and Guest

02:26 Carol Salloum's Journey and Achievements

06:56 Running a Neighborhood Cafe vs. City Cafe

09:44 Challenges in the Coffee Industry

18:59 Imposter Syndrome and Expertise in Hospitality

24:45 Conclusion and Wrap-Up

Connect with Carol Salloum and Three Tomatoes Cafe here:

https://www.instagram.com/3tomatoesau/

https://www.3tomatoescafe.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

The episodes in this series are:

1. Change Is Coming For The Coffee Industry in 2025 - https://youtu.be/R7YGoGxes2w

2. The Major Forces At Play in The Coffee Industry in 2025 - https://youtu.be/gmllrkmAI_k

3. What To Expect from 2025 In Coffee - https://youtu.be/NqU-ZHRMago

4. Stakeholder Collaboration in the Coffee Supply Chain - https://youtu.be/5QP-UJgs-Ks

5. Predictions for 2025 in Coffee - https://youtu.be/UG8XgyCtx5A

In this episode of The Daily Coffee Pro, host Lee Safar and guest Alejandro discuss the anticipated difficulties in coffee production in Brazil for 2025, predicting a tight supply if production falls below 42.

The conversation covers the impact on the coffee market, rising prices, and the distress this will bring across the supply chain.

They emphasize the importance of securing coffee supplies now, the decline in coffee quality, and the innovation needed in machine manufacturing.

Tune in for insights into the potential shifts and predictions for the coffee industry in 2025.

00:00 Brazil's Coffee Production Outlook for 2025

00:53 Introduction to Regenerative Coffee Farming Workshops

02:15 Reflecting on the Podcast Series with Alejandro

03:01 Predictions for Coffee Market in 2025

04:22 Impact of Market Changes on Coffee Quality

06:34 Future Trends and Innovations in Coffee Industry

07:51 Challenges and Innovations in Coffee Farming

24:47 Gen Z's Role in the Coffee Industry

28:17 Final Predictions and Reflections

32:11 Closing Remarks and Farewell

Connect with Alejandro and Caravela Coffee here:

https://caravela.coffee/en

https://www.instagram.com/caravelacoffee

https://www.linkedin.com/in/alejandro-c-74241a/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

The episodes in this series are:

1. Change Is Coming For The Coffee Industry in 2025 - https://youtu.be/R7YGoGxes2w

2. The Major Forces At Play in The Coffee Industry in 2025 - https://youtu.be/gmllrkmAI_k

3. What To Expect from 2025 In Coffee - https://youtu.be/NqU-ZHRMago

4. Stakeholder Collaboration in the Coffee Supply Chain - https://youtu.be/5QP-UJgs-Ks

5. Predictions for 2025 in Coffee - https://youtu.be/UG8XgyCtx5A

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar continues her conversation with Alejandro Cadena from Caravela.

They explore the importance of long-term success in the coffee industry, drawing parallels to successful sports teams like Real Madrid and Barcelona.

Alejandro emphasizes the need for collaboration and a team mentality among all stakeholders in the coffee supply chain, from farmers to exporters to consumers.

They discuss the challenges of detachment within the supply chain and the increasing individualistic mentality post-pandemic. The episode also highlights the necessity of forming genuine, long-term relationships and the value of having a long-term vision to navigate the complexities of the coffee market.

Tune in for insightful predictions about what 2025 holds for the coffee industry.

00:00 Building a Winning Team in Coffee

01:01 Introduction to the Series

03:59 The Long-Term Vision for Coffee Farming

08:47 The Importance of Relationships in Coffee

12:54 Challenges and Mentalities in the Coffee Industry

21:54 Predictions for 2025

22:23 Closing Remarks and Call to Action

Connect with Alejandro and Caravela Coffee here:

https://caravela.coffee/en

https://www.instagram.com/caravelacoffee

https://www.linkedin.com/in/alejandro-c-74241a/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

The episodes in this series are:

1. Change Is Coming For The Coffee Industry in 2025 - https://youtu.be/R7YGoGxes2w

2. The Major Forces At Play in The Coffee Industry in 2025 - https://youtu.be/gmllrkmAI_k

3. What To Expect from 2025 In Coffee - https://youtu.be/NqU-ZHRMago

4. Stakeholder Collaboration in the Coffee Supply Chain - https://youtu.be/5QP-UJgs-Ks

5. Predictions for 2025 in Coffee - https://youtu.be/UG8XgyCtx5A

Join Lee Safar and Alejandro Cadena from Caravela Coffee in this insightful episode of the Daily Coffee Pro by Map It Forward.

They discuss the challenges facing the coffee industry in 2025, from rising coffee prices to market speculation and the interconnectedness of the specialty and commodity coffee markets.

Alejandro delves into the financial pressures on coffee farmers, the role of debt and leverage in the industry, and the potential impact of exporters and importers going out of business.

Discover essential strategies for risk mitigation and long-term planning to navigate the volatile coffee market.

Don't miss this deep dive into the future of coffee and how businesses can prepare for the challenges ahead.

00:00 Introduction to Exporting and Importing Risks

01:06 Sponsorship and Workshop Promotion

01:44 Market Expectations for 2025

02:43 Impact of the C Market on Specialty Coffee

04:47 Challenges Faced by Coffee Farmers

08:35 Potential Market Disruptions

18:17 Risk Mitigation Strategies

22:05 The Role of Debt and Leverage

30:06 Conclusion and Next Episode Teaser

Connect with Alejandro and Caravela Coffee here:

https://caravela.coffee/en

https://www.instagram.com/caravelacoffee

https://www.linkedin.com/in/alejandro-c-74241a/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••