MAP IT FORWARD Middle East

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://mapitforward.coffee/workshops for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

••••••••••••••••••••••••••••••••

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply.

The 5 episodes of this series are:

1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0

2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U

3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaREE

4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA

5. The Future of Coffee - https://youtu.be/bWu2eEFISyg

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar sits down with Bob and Michelle Fish from Biggby Coffee to discuss the complex and often hidden challenges within the coffee industry, dubbed the 'Black Curtain.'

The discussion highlights stories of corruption, exploitation, and the lack of transparency that plague coffee production, from producers' interactions with major coffee families to the insidious practices at national coffee associations.

The episode also introduces the Introduction to Regenerative Coffee Farming Workshops, designed to educate about sustainable farming practices.

Tune in to uncover the truths behind the coffee you drink and learn about practical solutions for a more equitable and sustainable coffee future.

00:00 Helicopter Photo Ops in Coffee Farming

01:26 Introduction to Regenerative Coffee Farming Workshops

02:47 The Black Curtain of Coffee

04:52 Corruption and Challenges in Coffee Production

08:03 Economic Oppression in Coffee Supply Chains

10:10 The Importance of Transparency in Coffee Pricing

12:22 Currency and Coffee Trade in Ethiopia

14:33 Exposing Industry Secrets and Corruption

17:18 The Role of Regenerative Agriculture

19:52 Consumer Awareness and Industry Labels

22:41 Values-Driven Business in Coffee

24:40 Closing Thoughts and Call to Action

Connect with Bob and Michelle here:

https://www.onebiggislandinspace.com/

https://www.biggby.com/

https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://mapitforward.coffee/workshops for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

••••••••••••••••••••••••••••••••

Welcome to the first episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply.

The 5 episodes of this series are:

1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0

2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U

3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaREE

4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA

5. The Future of Coffee - https://youtu.be/bWu2eEFISyg

In this eye-opening episode of The Daily Coffee Pro by Map It Forward, host Lee Safar welcomes Bob and Michelle Fish to discuss the hidden struggles within the coffee industry.

From farmers abandoning their farms due to systemic issues to the comparison with the struggles of the Syrian people, the conversation delves deep into the complexities of the coffee supply chain.

The episode highlights the importance of direct trade, regenerative farming, and the economic challenges coffee producers face.

With insights into their journey starting from 2018, Bob and Michelle unveil their mission to reform coffee sourcing and eliminate industry corruption. This is a must-watch for anyone passionate about coffee sustainability and ethical sourcing.

00:00 The Crisis in Coffee Farming

00:33 Introduction to Regenerative Coffee Farming Workshops On-Demand

01:54 Meet Bob and Michelle Fish

02:38 A Personal Connection to Syria

07:40 The Reality of Coffee Production

12:36 The Black Curtain of Coffee

14:36 Systemic Poverty and Economic Colonialism

26:13 Corruption in the Coffee Industry

29:37 A Call for Change

32:23 Conclusion and Next Episode Teaser

Connect with Bob and Michelle here:

https://www.onebiggislandinspace.com/

https://www.biggby.com/

https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

••••••••••••••••••••••••••••••••

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is Anne Djerai, the CEO of Metropolis Coffee Company, based in Chicago. Anne was invited to the podcast after a recent LinkedIn post describing the impact of market volatility on a company like Metropolis Coffee Company which has been around for 20+ years.

The 5 episodes in this series are:

1. 2024 Has Been Different For Coffee CEOs - https://youtu.be/cA-tqPCzqoA

2. The Role Change Is Playing in 2024 in Coffee - https://youtu.be/OxJ2_LVAL0A

3. The Impact of Chaos On A Larger Coffee Company - https://youtu.be/PqQAZwMwFz0

4. The Myths Around Larger Specialty Coffee Businesses - https://youtu.be/ZUaK-5nixIU

5. The Reality of The Next 10 Years In Coffee - https://youtu.be/ICc19e7xRC4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Anne explore complex themes around the coffee industry, such as the challenges and misconceptions associated with selling to big retailers like Costco.

Ann explains the rigorous operational and pricing standards required to penetrate Costco's market and defends the decision against accusations of 'selling out.' The discussion also tackles the inherent conflict between grocery retail and specialty coffee, largely fueled by the industry's self-imposed myths regarding coffee quality and freshness.

Additionally, Ann shares insightful strategies on how Metropolis has adapted through innovation, such as producing compostable Nespresso capsules, and emphasizes the importance of strong partnerships in the supply chain.

With references to past episodes and other influential figures in the industry, this engaging conversation is a deep dive into the evolving landscape and future of specialty coffee.

00:00 Introduction to the Costco Dilemma

01:27 Mastermind Groups Announcement

02:45 Series Introduction and Industry Confusion

04:27 Debunking Myths in Specialty Coffee

08:12 Innovations and Adaptations in Coffee

15:56 Supplier Relationships and Business Ethics

20:39 Character and Leadership in Business

23:10 Conclusion and Final Thoughts

Connect with Anne and Metropolis Coffee Company here:https://www.linkedin.com/in/anne-djerai-8b4a63b1/

https://www.metropoliscoffee.com/

https://www.instagram.com/metropoliscoffeeco/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

••••••••••••••••••••••••••••••••

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is Anne Djerai, the CEO of Metropolis Coffee Company, based in Chicago. Anne was invited to the podcast after a recent LinkedIn post describing the impact of market volatility on a company like Metropolis Coffee Company which has been around for 20+ years.

The 5 episodes in this series are:

1. 2024 Has Been Different For Coffee CEOs - https://youtu.be/cA-tqPCzqoA

2. The Role Change Is Playing in 2024 in Coffee - https://youtu.be/OxJ2_LVAL0A

3. The Impact of Chaos On A Larger Coffee Company - https://youtu.be/PqQAZwMwFz0

4. The Myths Around Larger Specialty Coffee Businesses - https://youtu.be/ZUaK-5nixIU

5. The Reality of The Next 10 Years In Coffee - https://youtu.be/ICc19e7xRC4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Anne explore complex themes around the coffee industry, such as the challenges and misconceptions associated with selling to big retailers like Costco.

Ann explains the rigorous operational and pricing standards required to penetrate Costco's market and defends the decision against accusations of 'selling out.' The discussion also tackles the inherent conflict between grocery retail and specialty coffee, largely fueled by the industry's self-imposed myths regarding coffee quality and freshness.

Additionally, Ann shares insightful strategies on how Metropolis has adapted through innovation, such as producing compostable Nespresso capsules, and emphasizes the importance of strong partnerships in the supply chain.

With references to past episodes and other influential figures in the industry, this engaging conversation is a deep dive into the evolving landscape and future of specialty coffee.

00:00 Introduction to the Costco Dilemma

01:27 Mastermind Groups Announcement

02:45 Series Introduction and Industry Confusion

04:27 Debunking Myths in Specialty Coffee

08:12 Innovations and Adaptations in Coffee

15:56 Supplier Relationships and Business Ethics

20:39 Character and Leadership in Business

23:10 Conclusion and Final Thoughts

Connect with Anne and Metropolis Coffee Company here:https://www.linkedin.com/in/anne-djerai-8b4a63b1/

https://www.metropoliscoffee.com/

https://www.instagram.com/metropoliscoffeeco/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

••••••••••••••••••••••••••••••••

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is Anne Djerai, the CEO of Metropolis Coffee Company, based in Chicago. Anne was invited to the podcast after a recent LinkedIn post describing the impact of market volatility on a company like Metropolis Coffee Company which has been around for 20+ years.

The 5 episodes in this series are:

1. 2024 Has Been Different For Coffee CEOs - https://youtu.be/cA-tqPCzqoA

2. The Role Change Is Playing in 2024 in Coffee - https://youtu.be/OxJ2_LVAL0A

3. The Impact of Chaos On A Larger Coffee Company - https://youtu.be/PqQAZwMwFz0

4. The Impact of Chaos On A Larger Coffee Company - https://youtu.be/ZUaK-5nixIU

5. The Reality of The Next 10 Years In Coffee - https://youtu.be/ICc19e7xRC4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Anne delve into the complexities of leadership during challenging times, specifically addressing how to handle disruptions such as the longshoreman strike and the resulting supply chain issues that significantly impacted their business.

Anne shares her experiences on maintaining trust, managing stress, and the importance of vulnerability and accountability. The conversation also touches on the personal struggles faced by one of Metropolis's founders, Tony, and the team's resilience amidst personal and professional hardships.

Additionally, the episode introduces upcoming mastermind groups for the coffee industry launching in January 2025, aimed at helping participants sell more coffee, grow their businesses, or start new cafes or roasteries. Tune in for an insightful discussion on leadership, stress management, and navigating the volatilities of the coffee industry.

00:00 Navigating Supplier Tensions

00:49 Upcoming Mastermind Groups for 2025

02:07 Introduction to the Episode

02:25 Heartfelt Message to Tony

06:54 Leadership Challenges and Strategies

11:36 The Role of Trust in Leadership

15:04 Handling Stress in Leadership

17:40 Preparing Teams for Challenges

22:58 Conclusion and Next Episode Teaser

Connect with Anne and Metropolis Coffee Company here:https://www.linkedin.com/in/anne-djerai-8b4a63b1/

https://www.metropoliscoffee.com/

https://www.instagram.com/metropoliscoffeeco/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

••••••••••••••••••••••••••••••••

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is Anne Djerai, the CEO of Metropolis Coffee Company, based in Chicago. Anne was invited to the podcast after a recent LinkedIn post describing the impact of market volatility on a company like Metropolis Coffee Company which has been around for 20+ years.

The 5 episodes in this series are:

1. 2024 Has Been Different For Coffee CEOs - https://youtu.be/cA-tqPCzqoA

2. The Role Change Is Playing in 2024 in Coffee - https://youtu.be/OxJ2_LVAL0A

3. The Impact of Chaos On A Larger Coffee Company - https://youtu.be/PqQAZwMwFz0

4. The Impact of Chaos On A Larger Coffee Company - https://youtu.be/ZUaK-5nixIU

5. The Reality of The Next 10 Years In Coffee - https://youtu.be/ICc19e7xRC4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Anne explore the challenges and realities of running a medium-sized coffee business in 2024 and the anticipated shifts for 2025.

Topics discussed include the implications of rising green coffee prices, the significant role of change in the industry, and how businesses are managing volatility.

Key points also cover the philosophy behind Metropolis Coffee's tagline 'Great Coffee for Everyone,' their ESG initiatives, and the criticism they face.

This discussion provides valuable insights on how specialty coffee companies like Metropolis are navigating economic pressures and market dynamics.

Don't miss Anne's candid take on business adjustments, small margins, and the future landscape of specialty coffee.

00:00 Introduction to Price Increases in Distribution

00:42 Upcoming Mastermind Groups for 2025

02:00 Welcome and Guest Introduction

02:50 Metropolis Coffee's Tagline and Core Values

06:01 Challenges and Criticisms in the Coffee Industry

15:40 Impact of 2024 on Future Business Strategies

23:02 Conclusion and Next Episode Preview

Connect with Anne and Metropolis Coffee Company here:https://www.linkedin.com/in/anne-djerai-8b4a63b1/

https://www.metropoliscoffee.com/

https://www.instagram.com/metropoliscoffeeco/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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Welcome to the first episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is Anne Djerai, the CEO of Metropolis Coffee Company, based in Chicago. Anne was invited to the podcast after a recent LinkedIn post describing the impact of market volatility on a company like Metropolis Coffee Company which has been around for 20+ years.

The 5 episodes in this series are:

1. 2024 Has Been Different For Coffee CEOs - https://youtu.be/cA-tqPCzqoA

2. The Role Change Is Playing in 2024 in Coffee - https://youtu.be/OxJ2_LVAL0A

3. The Impact of Chaos On A Larger Coffee Company - https://youtu.be/PqQAZwMwFz0

4. The Impact of Chaos On A Larger Coffee Company - https://youtu.be/ZUaK-5nixIU

5. The Reality of The Next 10 Years In Coffee - https://youtu.be/ICc19e7xRC4

In this episode of The Daily Coffee Pro by Map It Forward, Lee welcomes Anne, CEO of Metropolis Coffee in Chicago and they delve into the financial planning challenges faced by Metropolis amidst the unstable coffee market and operational obstacles in 2024.

Anne shares insights from her impactful LinkedIn post, highlighting their struggles with profit margins, increased costs, and unpredictable market dynamics.

The discussion reveals the emotional toll on leaders and the importance of empathy, emotional intelligence, and servant leadership in navigating volatile business environments.

00:00 Introduction to Metropolis Financial Planning

00:51 Upcoming Mastermind Groups for 2025

02:09 Welcome to the Daily Coffee Pro

02:28 Anne Djerai's Inspirational LinkedIn Post

03:13 Challenges in the Coffee Industry

07:43 The Reality of Running a Business in 2024

10:42 Empathy and Leadership

16:57 Metropolis Coffee's Operations

18:36 Market Volatility and Industry Changes

21:44 Conclusion and Next Episode Teaser

Connect with Anne and Metropolis Coffee Company here:https://www.linkedin.com/in/anne-djerai-8b4a63b1/

https://www.metropoliscoffee.com/

https://www.instagram.com/metropoliscoffeeco/

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Support this podcast by supporting our Patreon:

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https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

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📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

The five episodes in this series are:

1. Is This a Moment For Coffee Farmers? - https://youtu.be/Jbwh4wd1Rlk

2. Market Volatility For Coffee Farmers - https://youtu.be/i5AbG3sWZtc

3. Gen Z Coffee Farmers are Changing the Game - https://youtu.be/6cLhazaWfEE

4. The Impact of the C-Market on Coffee Producers - https://youtu.be/30NTYlYhnTQ

5. The Future For Coffee Farmers Is Changing - https://youtu.be/NbKinViPuF4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana discuss the critical importance of regenerative farming for the future of coffee production amidst climate change and market volatility.

The conversation covers the increasing consumer demand for high-quality coffee, the challenges of growing Arabica beans, and the potential rise of Robusta coffee.

Ana shares her optimism and belief in the power of relationships and direct connections within the coffee industry.

The episode also explores the impact of major market players, such as Luckin Coffee and Starbucks, on coffee prices and supply.

As the coffee sector faces unprecedented changes, the emphasis on regenerative agriculture and sustaining farmer livelihoods becomes crucial.

This insightful discussion aims to inform and inspire both coffee producers and consumers about the evolving landscape of the coffee industry.

00:00 Introduction to Regenerative Farming

00:25 Course Promotion: Become a Coffee Consultant

01:04 Series Overview and Guest Introduction

01:48 Future of Coffee Farming: Ana's Perspective

02:34 Consumer Trends and Climate Challenges

04:09 The Role of Regenerative Farming

10:10 Market Indicators and Big Business Moves

14:16 Predictions for the Coffee Industry

23:17 The Importance of Relationships in Coffee

24:59 Conclusion and Final Thoughts

Connect with Ana and Cafe Primitivo here:

https://www.instagram.com/cafeprimitivo/

https://www.cafeprimitivocolombia.com/

https://www.linkedin.com/in/anadonneys/

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Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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💻 Website https://mapitforward.coffee/contact

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Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

The five episodes in this series are:

1. Is This a Moment For Coffee Farmers? - https://youtu.be/Jbwh4wd1Rlk

2. Market Volatility For Coffee Farmers - https://youtu.be/i5AbG3sWZtc

3. Gen Z Coffee Farmers are Changing the Game - https://youtu.be/6cLhazaWfEE

4. The Impact of the C-Market on Coffee Producers - https://youtu.be/30NTYlYhnTQ

5. The Future For Coffee Farmers Is Changing - https://youtu.be/NbKinViPuF4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana dive deep into the challenges facing coffee producers in today's volatile market. They discuss the drastic price changes in the coffee futures market and its impact on the coffee supply chain.

From the historical context leading up to the current crisis to the everyday struggles and anxieties faced by producers like Ana, this episode uncovers the harsh realities of the coffee industry.

Also examined the contributing factors such as climate change, labor shortages, and the impact of global events like the pandemic and the Russia-Ukraine war.

Amidst all this turmoil, the importance of sustainable relationships and realistic pricing is emphasized as potential solutions.

Additionally, this episode highlights perceptions of greed among coffee producers and aims to clarify the bigger picture affecting the entire supply chain. Don’t miss the riveting discussion on what the future holds for the coffee industry.

00:00 Introduction and Ana's Perspective

00:51 Sponsorship Message

01:29 Current Coffee Market Situation

02:27 Historical Context and Market Volatility

04:31 Challenges Faced by Coffee Producers

10:51 Ana's Insights on Specialty Coffee

25:03 Future Predictions and Final Thoughts

25:38 Closing Remarks and Call to Action

Connect with Ana and Cafe Primitivo here:

https://www.instagram.com/cafeprimitivo/

https://www.cafeprimitivocolombia.com/

https://www.linkedin.com/in/anadonneys/

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Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

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📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

The five episodes in this series are:

1. Is This a Moment For Coffee Farmers? - https://youtu.be/Jbwh4wd1Rlk

2. Market Volatility For Coffee Farmers - https://youtu.be/i5AbG3sWZtc

3. Gen Z Coffee Farmers are Changing the Game - https://youtu.be/6cLhazaWfEE

4. The Impact of the C-Market on Coffee Producers - https://youtu.be/30NTYlYhnTQ

5. The Future For Coffee Farmers Is Changing - https://youtu.be/NbKinViPuF4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana explore the challenges and opportunities in the coffee industry from the perspective of a modern coffee farmer.

Ana shares her experiences dealing with fluctuating markets, unscrupulous buyers, and the shift in generational attitudes towards valuing quality over cost.

She also discusses the importance of building sustainable and equitable relationships within the coffee value chain.

This episode highlights how the new generation of coffee producers, armed with advanced education and innovative approaches, are revolutionizing the industry.

Ana's journey and the vital partnerships she built with importers like Yellow Rooster and Belco underscore the episode.

Additionally, this episode includes insights into maintaining hope in uncertain times and making strategic partnerships that align with core values. Get an in-depth view of the economic and emotional landscape of coffee production in today's world.

00:00 Introduction and Initial Frustrations

00:57 Sponsorship Message

01:36 Welcome and Series Overview

02:01 Current Coffee Industry Landscape

03:25 Generational Shifts in Coffee Production

03:55 Ana's Background and Education

04:43 Comparing Generations in Coffee Farming

06:32 Ana's Journey and Challenges

09:30 Building Relationships in the Coffee Industry

10:20 The Importance of Values in Business

10:41 Success Stories and Inspirations

16:11 The Role of Importers and Exporters

20:48 Finding the Right Partners

23:47 Conclusion and Next Episode Teaser

Connect with Ana and Cafe Primitivo here:

https://www.instagram.com/cafeprimitivo/

https://www.cafeprimitivocolombia.com/

https://www.linkedin.com/in/anadonneys/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

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📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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