MAP IT FORWARD Middle East

Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this series is Nawar Adra from Stitch Coffee, based in Sydney, Australia. After almost 10 years, Stitch Coffee is expanding into Asia, specifically China and Japan.

In this series, Nawar and Lee (having both taken their brands overseas) discuss what's involved in taking your coffee brand across borders.

The 5 episodes in this series are:

1. Expanding Your Coffee Branding Into New Countries - https://youtu.be/ZQ0t9U-Dc7U

2. Due Diligence Opening your Coffee Brand In A New Country - https://youtu.be/bQvBEeP0A_c

3. The Hidden Costs Involved Expanding Your Coffee Brand In China - https://youtu.be/QMNOMxhiBvo

4. Navigating A Cross Boarder Coffee Business - https://youtu.be/u2uMAjVKXuM

5. Adapting Your Coffee Brand In A New Culture - https://youtu.be/F1q9fnbXGQw

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the expansion of the coffee business in Asia with Nawar Adra from Stitch Coffee.

They delve into the fast-paced nature of business operations in China, emphasizing the importance of aligning visions and the critical role of cultural understanding and local partnerships.

They also explore the significance of festivals and online presence for customer acquisition. The conversation highlights the early stage of coffee market adoption in Asia compared to Western markets and the unique dynamics of different Asian cities.

This episode offers valuable insights into the due diligence necessary for entering the Asian market, the importance of finding the right partners, and the numerous cultural and logistical challenges involved. Additionally, they touch on the future potential of signature drinks in the coffee industry.

00:00 Introduction to China's Rapid Development

00:52 Sponsorship and Workshop Announcement

01:30 Exploring the Asian Coffee Market

02:10 Challenges and Strategies in China

04:58 Due Diligence Before Entering New Markets

06:50 Building Relationships and Partnerships

15:12 Cultural Insights and Business Etiquette

31:02 The Future of Coffee and Signature Drinks

31:25 Conclusion and Next Episode Teaser

Connect with Nawar and Stitch Coffee here:

https://www.linkedin.com/in/nawar-adra-12909516a/

https://www.stitch.coffee/

https://www.instagram.com/stitch.coffee/

https://www.instagram.com/stitch.coffee.japan/

Also, find Stitch Coffee on China's Little Red Book/Xiaohongshu App.

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this series is Nawar Adra from Stitch Coffee, based in Sydney, Australia. After almost 10 years, Stitch Coffee is expanding into Asia, specifically China and Japan.

In this series, Nawar and Lee (having both taken their brands overseas) discuss what's involved in taking your coffee brand across borders.

The 5 episodes in this series are:

1. Expanding Your Coffee Branding Into New Countries - https://youtu.be/ZQ0t9U-Dc7U

2. Due Diligence Opening your Coffee Brand In A New Country - https://youtu.be/bQvBEeP0A_c

3. The Hidden Costs Involved Expanding Your Coffee Brand In China - https://youtu.be/QMNOMxhiBvo

4. Navigating A Cross Boarder Coffee Business - https://youtu.be/u2uMAjVKXuM

5. Adapting Your Coffee Brand In A New Culture - https://youtu.be/F1q9fnbXGQw

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar sits down with Nawar Adra from Stitch Coffee to explore the diverse and evolving coffee cultures in Asia.

Nawar shares his unique experiences and insights from working in both mature and emerging Asian markets, such as Japan and China, highlighting the differences in coffee consumption and market maturity.

The discussion touches on the importance of brand authenticity, the challenges of international expansion, and the role of culture in shaping coffee preferences.

Nawar provides a behind-the-scenes look at how Stitch Coffee is building its presence in these markets and offers valuable advice for anyone considering expanding their business internationally.

This episode is a must-watch for coffee enthusiasts and industry professionals looking to understand the complexities of global coffee markets.

00:00 Exploring Asian Coffee Markets

00:40 Sponsor Message: Become a Coffee Consultant

01:19 Introduction to the Podcast and Guest

01:53 Nawar Adra's Coffee Journey

03:40 Stitch Coffee's Expansion into Asia

06:21 Understanding Asian Coffee Cultures

11:45 Challenges and Strategies in New Markets

16:20 The Importance of Branding

23:48 The Role of Risk in Business Growth

25:39 Conclusion and Next Episode Preview

25:59 Closing Remarks and Call to Action

Connect with Nawar and Stitch Coffee here:

https://www.linkedin.com/in/nawar-adra-12909516a/

https://www.stitch.coffee/

https://www.instagram.com/stitch.coffee/

https://www.instagram.com/stitch.coffee.japan/

Also, find Stitch Coffee on China's Little Red Book/Xiaohongshu App.

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the 5th episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast for this series is Joseph Sayegh from Levant Cafe in Beruit, Lebanon. The cafe has remained open despite major challenges presented by the war in Gaza and Beruit.

In this series, Joseph and Lee discuss how Joseph is navigating this crisis as a business owner and how the business, employees, and customers of Levant are coming together to connect during this war.

The episodes in this series are:

1. Keeping A Cafe Open In War Time - https://youtu.be/7V2FaVx5niY

2. Cafe Business Decisions In Wartime - https://youtu.be/n09jBncwlPs

3. Taking Action To Survive As a Cafe in Wartime - https://youtu.be/5r5Q9npwVIw

4. Supporting Your Cafe Customers In Times of Crisis - https://youtu.be/czXwTAfCgqA

5. Adapting Your Business Plan In Times of War - https://youtu.be/1KugHjGqpTQ

In the final episode of a five-part series with Joseph Sayegh from Levant Café in Beirut, Lebanon, host Lee Safar discusses the transformation and adaptation of Levant amidst wartime challenges.

Originally a pastry shop and tour operator, Levant has transitioned into a cultural space and coffee shop due to the ongoing conflict.

The episode explores Joseph's journey of resilience, the shift in business strategy, and the importance of adaptability in uncertain times.

Despite the financial crisis and war, Joseph emphasizes the need for short-term planning and maintaining flexibility, along with the critical investment in coffee services which now constitute a major part of Levant's revenue.

The episode concludes with a discussion on the importance of dreaming and planning for a post-crisis future, as well as the value of taking calculated risks in business.

00:00 Introduction to Levant's Evolution

00:32 Sponsor Message: Become a Coffee Consultant

01:11 Final Episode Introduction

01:25 Resilience and Adaptation in Beirut

03:34 Reimagining Levant's Business Strategy

07:17 Adapting to Local Clientele

08:46 Levant's Cultural Transformation

10:21 Planning and Risk Management in Crisis

15:38 Dreaming Beyond the Crisis

17:03 Risk Appetite and Business Decisions

20:25 Closing Thoughts and Gratitude

Connect with Joseph and Levant Cafe here:

https://www.instagram.com/levant.beirut/

https://www.linkedin.com/in/joseph-sayegh/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the 4th episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast for this series is Joseph Sayegh from Levant Cafe in Beruit, Lebanon. The cafe has remained open despite major challenges presented by the war in Gaza and Beruit.

In this series, Joseph and Lee discuss how Joseph is navigating this crisis as a business owner and how the business, employees, and customers of Levant are coming together to connect during this war.

The episodes in this series are:

1. Keeping A Cafe Open In War Time - https://youtu.be/7V2FaVx5niY

2. Cafe Business Decisions In Wartime - https://youtu.be/n09jBncwlPs

3. Taking Action To Survive As a Cafe in Wartime - https://youtu.be/5r5Q9npwVIw

4. Supporting Your Cafe Customers In Times of Crisis - https://youtu.be/czXwTAfCgqA

5. Adapting Your Business Plan In Times of War - https://youtu.be/1KugHjGqpTQ

In this heartfelt episode of The Daily Coffee Pro by Map It Forward, Lee and Joseph focus on adapting and surviving as a business during times of crisis, specifically the war in Gaza and Lebanon.

Joseph emphasizes the importance of authenticity and integrity in challenging times, sharing personal anecdotes about the deep connections he has built with his customers.

Despite the turmoil, Levant Cafe has become a sanctuary for the local community, where displaced individuals and regulars alike find solace and a sense of home. Sayegh candidly discusses the hurdles of maintaining business operations, community engagement, and the evolving role of Levant Cafe as a comforting social space.

This episode is a testament to the resilience and compassion of small business owners navigating through crises.

Tune in for an inspiring dialogue about community, values, and the power of human connection in times of upheaval.

00:00 Introduction and Personal Integrity

01:16 Sponsorship Message

01:54 Adapting and Surviving in Crisis

02:36 Customer Connections and Community

06:33 The Role of Levant During War

12:37 Business Strategy and Future Planning

20:05 Conclusion and Call to Action

Connect with Joseph and Levant Cafe here:

https://www.instagram.com/levant.beirut/

https://www.linkedin.com/in/joseph-sayegh/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

Welcome to the 3rd episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast for this series is Joseph Sayegh from Levant Cafe in Beruit, Lebanon. The cafe has remained open despite major challenges presented by the war in Gaza and Beruit.

In this series, Joseph and Lee discuss how Joseph is navigating this crisis as a business owner and how the business, employees, and customers of Levant are coming together to connect during this war.

The episodes in this series are:

1. Keeping A Cafe Open In War Time - https://youtu.be/7V2FaVx5niY

2. Cafe Business Decisions In Wartime - https://youtu.be/n09jBncwlPs

3. Taking Action To Survive As a Cafe in Wartime - https://youtu.be/5r5Q9npwVIw

4. Supporting Your Cafe Customers In Times of Crisis - https://youtu.be/czXwTAfCgqA

5. Adapting Your Business Plan In Times of War - https://youtu.be/1KugHjGqpTQ

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Joseph discuss the challenges and strategies for keeping a coffee shop open during an active war in Beirut.

Joseph shares his experiences and decisions around reducing operational costs, adjusting hours, and managing inventory to adapt to the rapidly changing and dangerous environment.

He highlights the importance of running a lean business and making incremental adjustments based on customer demand.

Joseph also discusses how involving his small team in decision-making processes has helped them stay motivated and collaborative during these tough times. Tune in to learn how to adapt and survive as a business in crisis.

00:00 Impact of War on Daily Life and Business

01:31 Introduction to the Episode and Guest

02:17 Adapting Business Operations During Crisis

06:05 Adjusting to Customer Behavior and Demand

16:52 Team Dynamics and Decision Making

21:43 Conclusion and Teaser for Next Episode

Connect with Joseph and Levant Cafe here:

https://www.instagram.com/levant.beirut/

https://www.linkedin.com/in/joseph-sayegh/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

Welcome to the 2nd episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast for this series is Joseph Sayegh from Levant Cafe in Beruit, Lebanon. The cafe has remained open despite major challenges presented by the war in Gaza and Beruit.

In this series, Joseph and Lee discuss how Joseph is navigating this crisis as a business owner and how the business, employees, and customers of Levant are coming together to connect during this war.

The episodes in this series are:

1. Keeping A Cafe Open In War Time - https://youtu.be/7V2FaVx5niY

2. Cafe Business Decisions In Wartime - https://youtu.be/n09jBncwlPs

3. Taking Action To Survive As a Cafe in Wartime - https://youtu.be/5r5Q9npwVIw

4. Supporting Your Cafe Customers In Times of Crisis - https://youtu.be/czXwTAfCgqA

5. Adapting Your Business Plan In Times of War - https://youtu.be/1KugHjGqpTQ

In this powerful episode of The Daily Coffee Pro by Map It Forward series, Joseph discusses his unwavering dedication to keeping his cafe open amid the ongoing war in Lebanon, driven by his passion and commitment rather than financial incentives.

The episode explores the essence of resilience, decision-making in crisis, and the mindset of adapting to unforeseen circumstances, including lessons from the pandemic.

Joseph shares heartfelt insights about prioritizing employees, customers, and sustainability, emphasizing survival over long-term growth.

This thought-provoking discussion highlights the deep cultural and personal motivations that fuel his determination, making it an inspirational watch for aspiring business owners and anyone interested in stories of human tenacity.

00:00 Introduction: Passion Over Profit

00:42 Sponsor Message: Map It Forward Workshop

01:21 Welcome and Guest Introduction

02:05 Adapting and Surviving in Crisis

02:16 Decision Making During times of crisis

03:43 Prioritizing Employees and Customers

05:30 Survival Over Growth

06:20 Mindset and Resilience

07:08 Reflecting on the Journey

14:21 The Lebanese Spirit and Resilience

17:56 Conclusion and Final Thoughts

18:44 Closing Remarks and Call to Action

Connect with Joseph and Levant Cafe here:

https://www.instagram.com/levant.beirut/

https://www.linkedin.com/in/joseph-sayegh/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

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📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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Apple Podcasts: https://apple.co/3LgSXio

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💻 Website https://mapitforward.coffee/contact

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Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast for this series is Joseph Sayegh from Levant Cafe in Beruit, Lebanon. The cafe has remained open despite major challenges presented by the war in Gaza and Beruit.

In this series, Joseph and Lee discuss how Joseph is navigating this crisis as a business owner and how the business, employees, and customers of Levant are coming together to connect during this war.

The episodes in this series are:

1. Keeping A Cafe Open In War Time - https://youtu.be/7V2FaVx5niY

2. Cafe Business Decisions In Wartime - https://youtu.be/n09jBncwlPs

3. Taking Action To Survive As a Cafe in Wartime - https://youtu.be/5r5Q9npwVIw

4. Supporting Your Cafe Customers In Times of Crisis - https://youtu.be/czXwTAfCgqA

5. Adapting Your Business Plan In Times of War - https://youtu.be/1KugHjGqpTQ

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Joseph's discussion centers around the challenges of running a business during times of crisis, particularly focusing on the recent escalations in Gaza and Lebanon that started in early October.

Joseph shares the origins of Levant Café, how 40% of his revenue came from tourists, and the significant impact of the ongoing conflict on his business.

He discusses the pivotal moment of realizing he might have to close, the advice from his father, and how this led to adapting the business strategy by focusing more on coffee offerings and becoming a community space.

The episode dives deep into the resilience required to constantly reassess and pivot amid external crises, providing valuable insights for entrepreneurs facing similar challenges.

Tune in to learn about Joseph's journey, his innovative adaptations, and how he continues to grow Levant Café despite the ongoing war. Join us for the next episode to explore decision-making in a crisis.

00:00 Introduction to the Crisis

00:54 Sponsorship Message

01:33 Meet Joseph Sayegh

03:19 The Birth of Levant Café

06:03 Adapting to Crisis

10:48 Facing New Challenges

14:56 Finding Resilience

25:10 Conclusion and Next Episode Teaser

Connect with Joseph and Levant Cafe here:

https://www.instagram.com/levant.beirut/

https://www.linkedin.com/in/joseph-sayegh/

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Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

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📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

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📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the 5th episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.

In this series, Lee and Lennart will explore whether or not an independent, values-driven, coffee trader can maintain their values long-term.

The episodes of this 5-part series:

1. Independent Coffee Traders vs. The Big Guys - https://youtu.be/h-U9E8L5Q-w

2. How is Coffee Trading Funded - https://youtu.be/u8W46VUSAFo

3. Values Driven Coffee Trading Companies - https://youtu.be/MTWN_MOS4Hw

4. EUDR for Values Based Traders - https://youtu.be/L13jBcrA8_Y

5. The Volatility of 2025 For Coffee Traders - https://youtu.be/5gKlL9PrxKM

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Lennart discuss the importance of finding a unifying principle for grassroots initiatives in the coffee industry and the challenges of maintaining values-driven businesses.

They explore the role of finance in supporting businesses with the right values, transparency in trading, and the impact of consumer behavior on the coffee market.

The episode also touches on the potential effects of EUDR on coffee supply and demand, and the transformation of coffee trading post-2025.

00:00 Introduction and Episode Overview

01:02 Sponsorship Message: Become a Coffee Consultant

01:40 Welcoming Lennart: A Refreshing Conversation

02:51 Transparency and Politics in Business

04:17 The Importance of Profit and Independence

06:03 Challenges and Opportunities in the Coffee Industry

08:25 Looking Ahead to 2025 and Beyond

14:11 Consumer Behavior and Market Speculation

23:33 The Future of Coffee: Excitement and Concerns

32:27 Conclusion and Final Thoughts

Connect with This Side Up Coffee here:

https://www.instagram.com/thissideupcoffees/

https://thissideup.coffee/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the 4th episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.

In this series, Lee and Lennart will explore whether or not an independent, values-driven, coffee trader can maintain their values long-term.

The episodes of this 5-part series:

1. Independent Coffee Traders vs. The Big Guys - https://youtu.be/h-U9E8L5Q-w

2. How is Coffee Trading Funded - https://youtu.be/u8W46VUSAFo

3. Values Driven Coffee Trading Companies - https://youtu.be/MTWN_MOS4Hw

4. EUDR for Values Based Traders - https://youtu.be/L13jBcrA8_Y

5. The Volatility of 2025 For Coffee Traders - https://youtu.be/5gKlL9PrxKM

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Lennart delve into the long-term prospects of relationship coffee, discussing how it may become cheaper than standard coffee in the future.

The conversation highlights the importance of values-driven business models in the coffee industry, the implications of the EUDR on coffee trading, and the potential impact on coffee supply and pricing in Europe.

Lennart shares insights on how relationship coffee can lead to a steadier supply and compliance with new regulations.

00:00 Introduction to Relationship Coffee

00:19 Sponsor Message: Become a Coffee Consultant

00:58 Welcome and Episode Overview

02:15 The Journey of a Values-Driven Coffee Trader

02:57 Challenges and Realities of Running a Coffee Business

06:30 Insights on EUDR and Its Implications

16:56 Future of the Coffee Industry

21:16 Conclusion and Final Thoughts

Connect with This Side Up Coffee here:

https://www.instagram.com/thissideupcoffees/

https://thissideup.coffee/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the 3rd episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.

In this series, Lee and Lennart will explore whether or not an independent, values-driven, coffee trader can maintain their values long-term.

The episodes of this 5-part series:

1. Independent Coffee Traders vs. The Big Guys - https://youtu.be/h-U9E8L5Q-w

2. How is Coffee Trading Funded - https://youtu.be/u8W46VUSAFo

3. Values Driven Coffee Trading Companies - https://youtu.be/MTWN_MOS4Hw

4. EUDR for Values Based Traders - https://youtu.be/L13jBcrA8_Y

5. The Volatility of 2025 For Coffee Traders - https://youtu.be/5gKlL9PrxKM

In this episode of the Daily Coffee Pro by Map It Forward, Lee and Lennart compare independent coffee traders with large corporations, discussing the importance of values-based business models and their long-term sustainability.

Lennart shares insights on maintaining company culture, risk management, and the impact of strong values on business operations.

They also touch upon pressing issues in the coffee industry, such as climate change and labor migration, and their effects on future coffee availability.

Don't miss this in-depth discussion on building a resilient and ethical coffee business.

00:00 Introduction to Values-Based Decision Making

00:31 Sponsor Message: Become a Coffee Consultant

01:10 Welcome and Series Overview

01:22 Independent vs. Big Coffee Traders

02:32 Maintaining Values in Business

03:10 Company Culture and Structure

05:09 Challenges and Rewards of Values-Based Operations

06:17 Balancing Risk and Responsibility

09:02 Employee Engagement and Growth

12:18 Financial Responsibility and Transparency

21:59 Transforming Capital for Social Good

24:50 Conclusion and Next Episode Teaser

25:19 Closing Remarks and Call to Action

Connect with This Side Up Coffee here:

https://www.instagram.com/thissideupcoffees/

https://thissideup.coffee/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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