MAP IT FORWARD Middle East

Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the 2nd episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.

In this series, Lee and Lennart will explore whether or not an independent, values-driven, coffee trader can maintain their values long-term.

The episodes of this 5-part series:

1. Independent Coffee Traders vs. The Big Guys - https://youtu.be/h-U9E8L5Q-w

2. How is Coffee Trading Funded - https://youtu.be/u8W46VUSAFo

3. Values Driven Coffee Trading Companies - https://youtu.be/MTWN_MOS4Hw

4. EUDR for Values Based Traders - https://youtu.be/L13jBcrA8_Y

5. The Volatility of 2025 For Coffee Traders - https://youtu.be/5gKlL9PrxKM

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Lennart delve into the opaque world of coffee trading.

They discuss how the current trade system benefits high-level figures who leach money from the industry, the financial mechanics behind coffee trade funding, and the troubling realities hidden from the public eye.

Lee also touches on the misleading sense of success within the coffee industry and argues for genuine, values-based business practices.

This candid conversation reveals the deep-seated issues within the system and offers insights into making a real impact.

00:00 Introduction to Transparent Trade

00:58 Sponsored Message: Become a Coffee Consultant

01:37 Welcome and Episode Overview

01:57 The Hidden World of Coffee Trading

02:41 Funding in Coffee Trading

03:01 The Role of Banks in Coffee Trading

04:49 Challenges and Realities of the Coffee Industry

08:56 Personal Experiences and Industry Insights

18:41 The Success Fallacy in Coffee

22:39 The Illusion of a Profitable Coffee Industry

28:02 Final Thoughts and Next Episode Preview

Connect with This Side Up Coffee here:

https://www.instagram.com/thissideupcoffees/

https://thissideup.coffee/

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Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

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📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.

In this series, Lee and Lennart will explore whether or not an independent, values-driven, coffee trader can maintain their values long-term.

The episodes of this 5-part series:

1. Independent Coffee Traders vs. The Big Guys - https://youtu.be/h-U9E8L5Q-w

2. How is Coffee Trading Funded - https://youtu.be/u8W46VUSAFo

3. Values Driven Coffee Trading Companies - https://youtu.be/MTWN_MOS4Hw

4. EUDR for Values Based Traders - https://youtu.be/L13jBcrA8_Y

5. The Volatility of 2025 For Coffee Traders - https://youtu.be/5gKlL9PrxKM

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Lennart discuss the vision of remaining an independent, values-based coffee trader amidst a highly hierarchical and consolidated industry.

Lennart shares the unique approach of This Side Up Trading, their journey from reluctant importers to key facilitators of direct trade, and the difference between small traders and large trade houses.

The episode also delves into the challenges of capitalism, the importance of transparency and ethical practices in trade, and the future of the coffee industry. Additionally, they touch upon alternative ownership structures that ensure long-term resilience and sustainability.

Don't miss this insightful discussion on navigating and thriving in the coffee trade industry while upholding values and integrity.

00:00 Introduction and Vision for This Side Up

00:44 Sponsorship Message

01:23 Welcome and Series Overview

01:48 Guest Introduction and Background

02:22 Challenges and Trust in Coffee Trading

05:29 Independent vs. Big Coffee Traders

18:28 Ownership Structures and Resilience

22:06 Capitalism and Business Ethics

26:39 Conclusion and Next Episode Teaser

Connect with This Side Up Coffee here:

https://www.instagram.com/thissideupcoffees/

https://thissideup.coffee/

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Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join the live global event, "Introduction to Regenerative Coffee Farming," an online event in English, Spanish, and Portuguese for coffee producers and the wider coffee industry on October 28, 29, and 30th.

Register now at: https://mapitforward.coffee/workshops

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Welcome to the 5th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is long-time coffee industry expert and consultant to governments and businesses worldwide, Andrew Hetzel.

The 5 episodes in this series are:

1. The Purpose of EUDR - https://youtu.be/z_B3e7PSMW4

2. The Technical Details of EUDR - https://youtu.be/Iud4kIG3T5Q

3. The Challenges of EUDR - https://youtu.be/bfgT7Ck3thg

4. Predicted Impacts of EUDR - https://youtu.be/ay1MVs0xBu4

5. How To Prepare for EUDR - https://youtu.be/192twZS22es

In this episode of the series, Lee Safar and expert Andrew deep dive into the complexities surrounding the new EU Deforestation Regulation (EUDR) and its far-reaching impact on coffee producers, importers, and roasters.

This insightful episode addresses the challenges faced by small exporters, the vital role of cooperatives, and the responsibilities of roasters in maintaining compliance.

Explore the implications for direct trade coffee, potential regulatory changes, and strategies for mitigating economic and operational risks within the global coffee market.

00:00 Introduction to Supply Chain Challenges

00:42 Sponsorship Message: Become a Coffee Consultant

01:21 Final Episode Introduction

01:52 Preparing for EUDR Compliance

04:53 Role of Cooperatives in Compliance

07:56 EU Data Collection and Compliance

13:10 Impact on Small Producers and Consumers

17:39 Uganda's Progressive Coffee Strategy

18:10 Impact on Rural Populations

18:44 Global Coordination and Compliance

19:16 EU's Role and Toolkit Development

21:29 Predictions on Coffee Market

23:20 Concerns and Hopes for the Future

25:21 Global Implications and Future Measures

25:59 Contact and Closing Remarks

Connect with Andrew here:

https://www.linkedin.com/in/andrewhetzel

https://www.coffeestrategies.com

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join the live global event, "Introduction to Regenerative Coffee Farming," an online event in English, Spanish, and Portuguese for coffee producers and the wider coffee industry on October 28, 29, and 30th.

Register now at: https://mapitforward.coffee/workshops

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Welcome to the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is long-time coffee industry expert and consultant to governments and businesses worldwide, Andrew Hetzel.

The 5 episodes in this series are:

1. The Purpose of EUDR - https://youtu.be/z_B3e7PSMW4

2. The Technical Details of EUDR - https://youtu.be/Iud4kIG3T5Q

3. The Challenges of EUDR - https://youtu.be/bfgT7Ck3thg

4. Predicted Impacts of EUDR - https://youtu.be/ay1MVs0xBu4

5. How To Prepare for EUDR - https://youtu.be/192twZS22es

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar and guest Andrew Hetzel dive into the anticipated impacts and intricate challenges posed by the European Union Deforestation Regulation (EUDR) on the coffee industry.

The discussion encompasses the economic consequences of compliance for smallholder producers, market bifurcations, and potential shipment disruptions at the port level.

We also explore how new regulatory requirements can affect coffee roasters, importers, and global supply chains, leading to increased coffee prices and reduced variety in Europe. Don't miss this comprehensive analysis as we prepare for the EUDR's enforcement and its wider implications for the coffee market.

00:00 Introduction and Initial Thoughts on Coffee Market Regulations

00:39 Sponsorship Message: Become a Coffee Consultant

01:17 Discussion on EUDR's Impact on Coffee Supply Chain

02:13 Predictions and Potential Market Disruptions

04:33 Historical Context and Market Bifurcation

05:09 Consequences for Farmers and Migration

06:00 Port Procedures and Compliance Issues

07:42 Speculations on Coffee Rerouting and Trade

10:01 Implications for Roasters and Importers

11:24 Compliance Challenges for EU Businesses

12:49 Complexities of Coffee Inspection

13:24 Enforcement and Data Reliability

14:32 Ripple Effects on Coffee Supply Chain

15:46 Compliance Challenges for Small Producers

17:20 Potential Loopholes and Risks

19:38 Impact on Coffee Pricing and Availability

20:52 Future of Coffee Roasteries and Cafes

21:55 Uncertainties and Predictions

24:21 Preparing for EUDR

Connect with Andrew here:

https://www.linkedin.com/in/andrewhetzel

https://www.coffeestrategies.com

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join the live global event, "Introduction to Regenerative Coffee Farming," an online event in English, Spanish, and Portuguese for coffee producers and the wider coffee industry on October 28, 29, and 30th.

Register now at: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

Welcome to the 3rd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is long-time coffee industry expert and consultant to governments and businesses worldwide, Andrew Hetzel.

The 5 episodes in this series are:

1. The Purpose of EUDR - https://youtu.be/z_B3e7PSMW4

2. The Technical Details of EUDR - https://youtu.be/Iud4kIG3T5Q

3. The Challenges of EUDR - https://youtu.be/bfgT7Ck3thg

4. Predicted Impacts of EUDR - https://youtu.be/ay1MVs0xBu4

5. How To Prepare for EUDR - https://youtu.be/192twZS22es

In this episode of the series, we explore the far-reaching effects of the European Union Deforestation Regulation (EUDR) on the coffee industry and agricultural practices in rainforests.

Expert Andrew Hetzel sheds light on the challenges of compliance, traceability, and the financial burdens faced by smallholder farmers.

We also delve into the complexities of legal and technical hurdles in the coffee supply chain, international legislative actions, and unexpected consequences like the rezoning of rainforests in Peru.

Understand the intricate balance between sustainability and regulation, and don't miss our comprehensive analysis and future discussions on the EUDR's impact.

00:00 Understanding Legal Rights for Coffee Farmers

00:22 Exciting Announcement: Regenerative Coffee Farming Workshop

01:49 Introduction to the Daily Coffee Pro and EUDR Discussion

02:15 Challenges of EUDR for the Coffee Industry

04:25 Impact of EUDR on Coffee Producers and Importers

09:36 Global Implications and Future of Coffee Trade

11:56 Technical and Legal Requirements of EUDR

14:40 Challenges in Data Collection for Deforestation-Free Coffee

15:21 Legal Complications in Coffee Farming

16:40 Land Ownership Issues in Timor Leste

17:46 Government Interventions in Peru

20:08 Data Maintenance and Compliance

21:54 Enforcement and Auditing Concerns

23:50 Potential Political Implications

26:01 Conclusion and Next Episode Teaser

Connect with Andrew here:

https://www.linkedin.com/in/andrewhetzel

https://www.coffeestrategies.com

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join the live global event, "Introduction to Regenerative Coffee Farming," an online event in English, Spanish, and Portuguese for coffee producers and the wider coffee industry on October 28, 29, and 30th.

Register now at: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

Welcome to the 2nd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is long-time coffee industry expert and consultant to governments and businesses worldwide, Andrew Hetzel.

The 5 episodes in this series are:

1. The Purpose of EUDR - https://youtu.be/z_B3e7PSMW4

2. The Technical Details of EUDR - https://youtu.be/Iud4kIG3T5Q

3. The Challenges of EUDR - https://youtu.be/bfgT7Ck3thg

4. Predicted Impacts of EUDR - https://youtu.be/ay1MVs0xBu4

5. How To Prepare for EUDR - https://youtu.be/192twZS22es

In this episode of The Daily Coffee Pro by Map It Forward, Lee Safar and Andrew Hetzel break down the European Union Deforestation Regulation (EUDR) and its sweeping implications for the coffee industry.

They explore the ethical challenges tied to deforestation and the necessary steps for compliance, such as GPS plotting and satellite mapping, which may burden coffee producers in impoverished regions.

Join us for an in-depth discussion on sustainable solutions and the future of coffee production.

00:00 Understanding the Impact of Deforestation on Imports

00:45 Introduction to Regenerative Coffee Farming Workshop

02:12 Welcome to the Daily Coffee Pro

02:29 Diving into the Technical Details of EUDR

03:56 Challenges and Compliance for Coffee Importers

07:26 Risk Levels and Their Implications

09:57 The Complexity of EUDR Implementation

10:38 Complexities of the Global Coffee Supply Chain

11:11 Historical Context and Ethical Issues

12:36 Deforestation and Poverty

14:57 Technical Requirements for Coffee Production

18:06 Challenges Faced by Coffee Producers

19:50 Conclusion and Next Steps

Connect with Andrew here:

https://www.linkedin.com/in/andrewhetzel

https://www.coffeestrategies.com

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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Join the live global event, "Introduction to Regenerative Coffee Farming," an online event in English, Spanish, and Portuguese for coffee producers and the wider coffee industry on October 28, 29, and 30th.

Register now at: https://mapitforward.coffee/workshops

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Welcome to the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is long-time coffee industry expert and consultant to governments and businesses worldwide, Andrew Hetzel.

The 5 episodes in this series are:

1. The Purpose of EUDR - https://youtu.be/z_B3e7PSMW4

2. The Technical Details of EUDR - https://youtu.be/Iud4kIG3T5Q

3. The Challenges of EUDR - https://youtu.be/bfgT7Ck3thg

4. Predicted Impacts of EUDR - https://youtu.be/ay1MVs0xBu4

5. How To Prepare for EUDR - https://youtu.be/192twZS22es

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar and guest Andrew Hetzel delve into the European Union Deforestation Regulation (EUDR) and its far-reaching impact on coffee producers.

They explore the technical details, motivations, and challenges of this legislation, particularly focusing on smallholder farmers in developing countries.

The discussion covers the complexities of 'embodied deforestation,' compliance difficulties, and the socio-economic factors influencing deforestation practices.

Tune in for an in-depth analysis of how EUDR aims to mitigate deforestation and the potential consequences for the global coffee trade.

00:00 Introduction to Environmental Goals and Challenges

00:56 Announcement: Regenerative Coffee Farming Workshop

02:24 Welcome and Introduction to the Series

03:35 Andrew Hetzel's Background and Expertise

07:09 Understanding EUDR and Its Implications

09:52 Concerns and Criticisms of EUDR

14:45 Questioning the Exclusion of Soluble Coffee

15:52 Understanding Tariff Codes and Legislation

18:00 Impact of Exclusion on Soluble Coffee Market

18:49 Embodied Deforestation and Coffee Production

21:34 Deforestation Definitions and EU Perspective

23:29 Complexities of Coffee Production and Legislation

26:23 Conclusion and Next Episode Teaser

Connect with Andrew here:

https://www.linkedin.com/in/andrewhetzel

https://www.coffeestrategies.com

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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Apple Podcasts: https://apple.co/3LgSXio

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Join the live global event, "Introduction to Regenerative Coffee Farming," an online event in English, Spanish, and Portuguese for coffee producers and the wider coffee industry on October 28, 29, and 30th.

Register now at: https://mapitforward.coffee/workshops

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Welcome to the 5th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest for this series is Stephen Vick from African Coffee Roasters - a private-label coffee roaster based in Kenya that roasts, packs, and exports products, mostly to Europe.

The 5 episodes in this series are:

1. Setting Up A Roastery At Origin - https://youtu.be/fS-oH-5xiPc

2. Compliancing A Roastery At Origin - https://youtu.be/SsiLrN5P4hA

3. Importing Roasted Coffee and EUDR - https://youtu.be/BDTU_JDIiiM

4. Overcoming Challenges For Roasters at Origin - https://youtu.be/yvLf2OvyKv0

5. The Viability of a Roastery At Origin. - https://youtu.be/EjEv-7CKH-o

Join Lee and Stephen in this episode of The Daily Coffee Pro by Map It Forward as they explore the intricacies of roasting at origin.

Stephen provides expert insights on sustainable business practices, talent management, and the challenges of adapting to different markets.

Learn essential strategies for building a successful coffee enterprise, from customer acquisition to transitioning to compostable capsules.

Dive deep into the quality and sustainability aspects that define specialty coffee and discover the importance of understanding customer preferences and having contingency plans for leadership roles.

Don't miss this comprehensive guide for coffee professionals aiming to thrive in the industry.

00:00 Introduction: Proving Yourself in a Unique Market

00:22 Exciting Announcement: Regenerative Coffee Farming Workshop

01:50 Final Episode: Roasting at Origin as a Business Model

03:13 Challenges and Strategies in Roasting at Origin

03:42 Understanding Your Customer and Market

07:51 Quality and Customer Preferences

11:39 Customer Acquisition Planning

12:41 Understanding Your Customer and Product

13:57 Logistics and Just-in-Time Delivery Challenges

15:09 The Importance of Talent in Roasting

15:30 Navigating Compliance and Documentation Issues

16:30 Developing Local Talent and Leadership

18:57 Adapting to Market Needs and Roasting Techniques

19:41 Challenges in Production and Capsule Roasting

22:01 Conclusion and Future Projects

Connect with Stephen and African Coffee Roasters here:

https://www.instagram.com/stephen_vick/

https://www.linkedin.com/in/stephen-vick-36240045/

https://africancoffeeroasters.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

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📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join the live global event, "Introduction to Regenerative Coffee Farming," an online event in English, Spanish, and Portuguese for coffee producers and the wider coffee industry on October 28, 29, and 30th.

Register now at: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

Welcome to the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest for this series is Stephen Vick from African Coffee Roasters - a private-label coffee roaster based in Kenya that roasts, packs, and exports products, mostly to Europe.

The 5 episodes in this series are:

1. Setting Up A Roastery At Origin - https://youtu.be/fS-oH-5xiPc

2. Compliancing A Roastery At Origin - https://youtu.be/SsiLrN5P4hA

3. Importing Roasted Coffee and EUDR - https://youtu.be/BDTU_JDIiiM

4. Overcoming Challenges For Roasters at Origin - https://youtu.be/yvLf2OvyKv0

5. The Viability of a Roastery At Origin. - https://youtu.be/EjEv-7CKH-o

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Stephen explore the intricate challenges of roasting, packaging, and shipping coffee from its origin, focusing on regulatory hurdles, quality control, and packaging issues.

The discussion addresses the balance between maintaining coffee quality, reducing packaging, and meeting international trade compliance.

Learn about the economic struggles of coffee farmers, the need for market awareness, and the potential for farmer equity in scaling operations.

Don't miss our announcement on the upcoming live online event, 'Introduction to Regenerative Coffee Farming', designed to help coffee farmers adapt to harsh weather conditions and promote industry awareness.

00:00 Introduction to Regenerative Coffee Farming Workshop

01:40 Welcome to the Daily Coffee Pro

01:57 Challenges of Roasting, Packaging, and Shipping from Origin

03:00 Quality Control in Coffee Packaging

04:46 Issues with Packaging Materials and Solutions

07:19 The Problem with Fake Valves

08:37 Balancing Quality and Sustainability in Coffee Packaging

09:32 Local vs. International Business Challenges

09:55 Understanding Coffee Quality and Market Demands

10:56 Navigating Compliance and Labeling Requirements

11:19 Transparency and Fair Practices in Coffee Roasting

14:12 Future Goals and Equity for Farmers

15:23 Scaling and Profitability in Coffee Business

16:58 Innovative Approaches in Coffee Export

17:42 Conclusion and Next Episode Teaser

Connect with Stephen and African Coffee Roasters here:

https://www.instagram.com/stephen_vick/

https://www.linkedin.com/in/stephen-vick-36240045/

https://africancoffeeroasters.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

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📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join the live global event, "Introduction to Regenerative Coffee Farming," an online event in English, Spanish, and Portuguese for coffee producers and the wider coffee industry on October 28, 29, and 30th.

Register now at: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

Welcome to the 3rd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest for this series is Stephen Vick from African Coffee Roasters - a private-label coffee roaster based in Kenya that roasts, packs, and exports products, mostly to Europe.

The 5 episodes in this series are:

1. Setting Up A Roastery At Origin - https://youtu.be/fS-oH-5xiPc

2. Compliancing A Roastery At Origin - https://youtu.be/SsiLrN5P4hA

3. Importing Roasted Coffee and EUDR - https://youtu.be/BDTU_JDIiiM

4. Overcoming Challenges For Roasters at Origin - https://youtu.be/yvLf2OvyKv0

5. The Viability of a Roastery At Origin. - https://youtu.be/EjEv-7CKH-o

In this episode of the series, Lee and Stephen explore the challenges and innovations surrounding EUDR compliance and new organic regulations affecting East African and Brazilian coffee farmers.

Gain valuable insights into the evolving responsibilities between importers and producers, as well as the potential economic benefits of localized coffee processing in emerging markets.

This episode also delves into sustainable coffee packaging solutions and their broader environmental impact.

Don't miss key highlights on the 'Introduction to Regenerative Coffee Farming' workshop and how technology aids smallholder farmers.

Like, comment, and subscribe for more informative discussions on coffee industry trends and challenges.

00:00 Challenges in East African Coffee Farming

00:38 Introduction to Regenerative Coffee Farming Workshop

02:05 EUDR and Its Impact on Coffee Roasting

03:05 Navigating EUDR Compliance

06:44 The Role of Technology in Coffee Farming

11:19 Future of Coffee Consumption in the Global South

15:29 Opportunities at Origin

16:45 Decaffeination and Soluble Coffee in Africa

18:10 The Dartboard Factory Story

20:20 Impact of EUDR on Supply Chains

22:15 Challenges in Coffee Certification

27:21 Future of Coffee Packaging

29:31 Conclusion and Next Episode Teaser

Connect with Stephen and African Coffee Roasters here:

https://www.instagram.com/stephen_vick/

https://www.linkedin.com/in/stephen-vick-36240045/

https://africancoffeeroasters.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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